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Application of Holistic marketing in the formulation of a business concept of agricultural producers from south Serbia
(Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt, 2022)
The purpose of this paper is to analyze business concept of agricultural producers in Serbia and to show the necessity to define a new concept based on a holistic marketing approach. The components of holistic marketing ...
Employee job satisfaction as an element of the quality of work life
(Univerzitet u Kragujevcu - Fakultet inženjerskih nauka - Centar za kvalitet, Kragujevac, 2022)
In this paper, the authors aimed to examine the relationship between the process of employee job satisfaction and the quality of work life. The main hypothesis, which is confirmed in the paper, is that there is a statistically ...