Use of open innovation as possible marketing strategy in logistic
Апстракт
Consumers are mutually different significantly by demographic characteristics, cultures, social diversity, level of education, experience, and numerous personal and psychologically features. Taking into account these facts is the basis for the successful development of the company, ie segmentation and positioning. Many companies tend to be too much focus and organize according to their products and services, and too few of them focus on quality management own customers. Global competition, today, increasingly force manufacturing enterprises to direct their services towards individual needs and requirements, and to develop specific products by customer wish. Shift from market vendor in the market buyer has caused a drastic increase in the number of product variants, but the increase in the cost of such production. To remain competitive, companies have had to reduce the cost of internal units using new forms of logistics in which they fully support open innovation. Many facts indicate th...at the main driver of innovation development, success and high profitability of the company. This means that many do not even question why they are important innovations. Instead the focus is on how innovation and innovative way of keeping the process. The new management model innovation, which is called the open, recently introduced and popularized, based on the need for companies to open their innovation processes, and to combine its internal and external technology development to create new value. The idea of open innovation, first presented Chesbrough 2003rd year. The author of this subject, moreover, the vision of open innovation, as well as appropriate marketing strategies to overcome problems in proper logistics, as well as overcoming barriers between producers and final consumers. Above all, modem themes, and try to explain through numerous examples of the application of new forms of logistics.
Извор:
Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability, 2010, 191-198Издавач:
- INT CENTRE INNOVATION INDUSTRIAL LOGISTICS-ICIIL, VAASA
Институција/група
Fakultet poslovne ekonomijeTY - CONF AU - Mihić, Svetlana AU - Raletić, Sasa PY - 2010 UR - https://redun.educons.edu.rs/handle/123456789/59 AB - Consumers are mutually different significantly by demographic characteristics, cultures, social diversity, level of education, experience, and numerous personal and psychologically features. Taking into account these facts is the basis for the successful development of the company, ie segmentation and positioning. Many companies tend to be too much focus and organize according to their products and services, and too few of them focus on quality management own customers. Global competition, today, increasingly force manufacturing enterprises to direct their services towards individual needs and requirements, and to develop specific products by customer wish. Shift from market vendor in the market buyer has caused a drastic increase in the number of product variants, but the increase in the cost of such production. To remain competitive, companies have had to reduce the cost of internal units using new forms of logistics in which they fully support open innovation. Many facts indicate that the main driver of innovation development, success and high profitability of the company. This means that many do not even question why they are important innovations. Instead the focus is on how innovation and innovative way of keeping the process. The new management model innovation, which is called the open, recently introduced and popularized, based on the need for companies to open their innovation processes, and to combine its internal and external technology development to create new value. The idea of open innovation, first presented Chesbrough 2003rd year. The author of this subject, moreover, the vision of open innovation, as well as appropriate marketing strategies to overcome problems in proper logistics, as well as overcoming barriers between producers and final consumers. Above all, modem themes, and try to explain through numerous examples of the application of new forms of logistics. PB - INT CENTRE INNOVATION INDUSTRIAL LOGISTICS-ICIIL, VAASA C3 - Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability T1 - Use of open innovation as possible marketing strategy in logistic EP - 198 SP - 191 UR - conv_882 ER -
@conference{ author = "Mihić, Svetlana and Raletić, Sasa", year = "2010", abstract = "Consumers are mutually different significantly by demographic characteristics, cultures, social diversity, level of education, experience, and numerous personal and psychologically features. Taking into account these facts is the basis for the successful development of the company, ie segmentation and positioning. Many companies tend to be too much focus and organize according to their products and services, and too few of them focus on quality management own customers. Global competition, today, increasingly force manufacturing enterprises to direct their services towards individual needs and requirements, and to develop specific products by customer wish. Shift from market vendor in the market buyer has caused a drastic increase in the number of product variants, but the increase in the cost of such production. To remain competitive, companies have had to reduce the cost of internal units using new forms of logistics in which they fully support open innovation. Many facts indicate that the main driver of innovation development, success and high profitability of the company. This means that many do not even question why they are important innovations. Instead the focus is on how innovation and innovative way of keeping the process. The new management model innovation, which is called the open, recently introduced and popularized, based on the need for companies to open their innovation processes, and to combine its internal and external technology development to create new value. The idea of open innovation, first presented Chesbrough 2003rd year. The author of this subject, moreover, the vision of open innovation, as well as appropriate marketing strategies to overcome problems in proper logistics, as well as overcoming barriers between producers and final consumers. Above all, modem themes, and try to explain through numerous examples of the application of new forms of logistics.", publisher = "INT CENTRE INNOVATION INDUSTRIAL LOGISTICS-ICIIL, VAASA", journal = "Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability", title = "Use of open innovation as possible marketing strategy in logistic", pages = "198-191", url = "conv_882" }
Mihić, S.,& Raletić, S.. (2010). Use of open innovation as possible marketing strategy in logistic. in Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability INT CENTRE INNOVATION INDUSTRIAL LOGISTICS-ICIIL, VAASA., 191-198. conv_882
Mihić S, Raletić S. Use of open innovation as possible marketing strategy in logistic. in Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability. 2010;:191-198. conv_882 .
Mihić, Svetlana, Raletić, Sasa, "Use of open innovation as possible marketing strategy in logistic" in Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability (2010):191-198, conv_882 .