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Modelling the Composite Competitiveness Index of the Knowledge-based Society
(BUDAPEST TECH, BUDAPEST, 2015)
In the era of globalization of world markets, movement of the European Union toward the knowledge-based society, and Serbia's EU accession process, competition has become one of the most important characteristics of ...
Moral Principles of Marketing Managers at Trading Companies in the Republic of Serbia
(BUDAPEST TECH, BUDAPEST, 2014)
The aim of this paper is to determine, based on empirical research, the factors that shape moral principles of conduct of marketing managers in Serbian trading sector. The main task is to test the hypothesis on the existence ...
Innovating a Model for Measuring Competitiveness in Accordance with the Challenges of Industry 4.0
(BUDAPEST TECH, BUDAPEST, 2020)
In the approaching time of the Fourth Industrial Revolution, our planet has undergone dramatic changes, that will leave its mark on all aspects of our life. For this reason, countries around the world have been challenged ...