Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination
Апстракт
Changes in the structure of consumers' (tourists') needs that shape tourism in accordance with the modern way of life attribute greater importance to different types of consumers/tourists. Understanding consumer behaviour (tourists as consumers) is significant in terms of tourism destination management. This paper presents the results of a research conducted with the aim of identifying activities (visiting cultural and historical attractions, sport and recreation, health, fun, gastronomy, shopping, cultural entertainment events) that consumers/tourists prefer in a tourist destination depending on their age and family structure. Two hypotheses were set in this paper: H-1: There is a statistically significant difference between the age of tourists and the activity preferences in a tourist destination; and H-2: There is a statistically significant difference between the family structure of tourists and the activity preferences in a tourist destination. The sample included 1117 respondents... from the area of the Autonomous Province of Vojvodina. A survey was conducted from January to March 2017. In accordance with the defined hypotheses, descriptive statistics and a statistical test of multivariate analysis of variance (MANOVA) were used.
Кључне речи:
tourist destination management / Tourism / socio-demographic characteristics / consumer behaviour / activity-based segmentationИзвор:
Economic Research-Ekonomska Istrazivanja, 2019, 32, 1, 755-771Издавач:
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, ABINGDON
DOI: 10.1080/1331677X.2019.1579663
ISSN: 1331-677X
WoS: 000464825300002
Scopus: 2-s2.0-85064453804
Институција/група
Fakultet poslovne ekonomijeTY - JOUR AU - Tomić, Slavica AU - Leković, Ksenija AU - Tadić, Jelena PY - 2019 UR - https://redun.educons.edu.rs/handle/123456789/371 AB - Changes in the structure of consumers' (tourists') needs that shape tourism in accordance with the modern way of life attribute greater importance to different types of consumers/tourists. Understanding consumer behaviour (tourists as consumers) is significant in terms of tourism destination management. This paper presents the results of a research conducted with the aim of identifying activities (visiting cultural and historical attractions, sport and recreation, health, fun, gastronomy, shopping, cultural entertainment events) that consumers/tourists prefer in a tourist destination depending on their age and family structure. Two hypotheses were set in this paper: H-1: There is a statistically significant difference between the age of tourists and the activity preferences in a tourist destination; and H-2: There is a statistically significant difference between the family structure of tourists and the activity preferences in a tourist destination. The sample included 1117 respondents from the area of the Autonomous Province of Vojvodina. A survey was conducted from January to March 2017. In accordance with the defined hypotheses, descriptive statistics and a statistical test of multivariate analysis of variance (MANOVA) were used. PB - ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, ABINGDON T2 - Economic Research-Ekonomska Istrazivanja T1 - Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination EP - 771 IS - 1 SP - 755 VL - 32 DO - 10.1080/1331677X.2019.1579663 UR - conv_981 ER -
@article{ author = "Tomić, Slavica and Leković, Ksenija and Tadić, Jelena", year = "2019", abstract = "Changes in the structure of consumers' (tourists') needs that shape tourism in accordance with the modern way of life attribute greater importance to different types of consumers/tourists. Understanding consumer behaviour (tourists as consumers) is significant in terms of tourism destination management. This paper presents the results of a research conducted with the aim of identifying activities (visiting cultural and historical attractions, sport and recreation, health, fun, gastronomy, shopping, cultural entertainment events) that consumers/tourists prefer in a tourist destination depending on their age and family structure. Two hypotheses were set in this paper: H-1: There is a statistically significant difference between the age of tourists and the activity preferences in a tourist destination; and H-2: There is a statistically significant difference between the family structure of tourists and the activity preferences in a tourist destination. The sample included 1117 respondents from the area of the Autonomous Province of Vojvodina. A survey was conducted from January to March 2017. In accordance with the defined hypotheses, descriptive statistics and a statistical test of multivariate analysis of variance (MANOVA) were used.", publisher = "ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, ABINGDON", journal = "Economic Research-Ekonomska Istrazivanja", title = "Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination", pages = "771-755", number = "1", volume = "32", doi = "10.1080/1331677X.2019.1579663", url = "conv_981" }
Tomić, S., Leković, K.,& Tadić, J.. (2019). Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination. in Economic Research-Ekonomska Istrazivanja ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, ABINGDON., 32(1), 755-771. https://doi.org/10.1080/1331677X.2019.1579663 conv_981
Tomić S, Leković K, Tadić J. Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination. in Economic Research-Ekonomska Istrazivanja. 2019;32(1):755-771. doi:10.1080/1331677X.2019.1579663 conv_981 .
Tomić, Slavica, Leković, Ksenija, Tadić, Jelena, "Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination" in Economic Research-Ekonomska Istrazivanja, 32, no. 1 (2019):755-771, https://doi.org/10.1080/1331677X.2019.1579663 ., conv_981 .