Globalizacija - medijator savremenog turizma

Abstract

Turistička industrija je u savremenim tokovima postala toliko značajna da je svakodnevno prisutna u svim sferama društva. Sa druge strane, imajući u vidu razvoj globalnih odnosa, uočavaju se promene koje imaju sve veći uticaj na budućnost turizma. Ovaj rad ima za cilj da pregledom ponuđene literature ukaže na međuodnos turizma i globalizacije i da metodom funkcionalne analize i sinteze predstavi njihovu povezanost. Takođe, pregledom globalnih turističkih trendova ukazaće se na dominantnost globalnih uticaja i njihovu refleksiju na industriju turizma. Globalni trendovi koji su analizirani u radu odnose se na: ekonomski uticaj, demografske promene, političku (ne)stabilnost i promene potreba savremenih turista. Sve ovo jasno govori da će turizam u budućnosti morati da se prilagođava pojavama izvan svog sektora, i u tome će nesumnjivo biti najznačajnija i ujedno najosetljivija tretiranja globalnih, aktuelnih i budućih trendova koji utiču na proizvodnju i potrošnju turizma.

The tourism industry is so important in contemporary era that it is present in all spheres of society on a daily basis. On the other hand, considering the tendency of development of global international relations, changes can be recognized which have an increasing impact on the future of tourism. This paper aims at reviewing the literature to point out the importance of research in the field of tourism and globalization and to present their connections through the method of functional analysis and synthesis. Also, review of the global tourism trends will point to the dominance of global influence and their reflection in the tourism industry. Global trends analyzed in this paper are related to: economic impact, demographic changes, political (in)stability and changing needs of modern tourists. All of the above clearly shows that tourism in the future will need to adapt to occurrences beyond its own sector and this forms undoubtedly the most important and also the most sensitive treatment of global, current and future trends affecting the production and consumption of tourism.