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Corporate social responsibility as a part of corporate public relations in Serbia

dc.creatorVuković, Andrea
dc.creatorMihić, Svetlana
dc.creatorMiletić, Ljiljana
dc.creatorČurčić, Radmila
dc.date.accessioned2023-04-07T14:09:19Z
dc.date.available2023-04-07T14:09:19Z
dc.date.issued2016
dc.identifier.issn0350-0373
dc.identifier.urihttps://redun.educons.edu.rs/handle/123456789/276
dc.description.abstractWeb prezentacije kompanija su pored sredstava javnog informisanja jedan od mogućih i široko korišćenih načina komuniciranja KDO. Kad je u pitanju komunikacija korporativne društvene odgovornosti dobro planiranje poruka koje se šalju javnosti ima poseban značaj, koji naročito dolazi do izražaja u zemljama u tranziciji u kojima je društveno okruženje opterećeno brojnim problemima koji za rezultata imaju unapred formirano nepoverenje javnosti prema kompanijama. Pored sadržaja prikazanog na web stranama kompanija, način prezentacije i pozicioniranje pojedinih sadržaja u velikom meri utiče na meru i rezultate spoznaje javnosti o kompaniji i izgradnju njenog identiteta i imdža, a upotreba adekvatnih slogana, u velikoj meri doprinosi pristupačnosti informacija. Kako bi se sagledalo kako kompanje u Srbiji na web stranicama prezentuju svoje motive i aktivnosti KDO analizirane su web stanice vodećih kompanija u Srbiji iz sektora agrobiznisa, javnog i finansjskog sektora i sagledana je praksa predstavljanja KDO javnosti. Sagledane su sličnosti i razlike koje u pristupu komunikaciji KDO na web stranicama postoje među analiziranim sektorima.sr
dc.description.abstractBesides the media, the web presentations of the companies are one of the possible and widely applied means for communication of corporate social responsibility (CSR). For efficient CSR communication, good planning of the massages that will be presented to the public is of particular importance. It is additionally emphasized in the countries in the transition period where the social environment is burdened with numerous problems that result in pre­formed public mistrust towards companies. The extent and the results of public cognition of the company and creation of its identity and image are highly dependent from content of the web presentation but also of the manner of presentation and positioning of specific contents. Application of adequate slogans, can also highly contribute to the visibility of specific information. In order to review the way in which companies in Serbia present their CSR motives and activities, the web pages of leading companies in Serbia from the agro-business, public and financial sectors were analyzed and the practice of presentation of CSR to the public was reviewed. The similarities and differences in approach to CSR communication among analyzed sectors are outlined in the research results.en
dc.publisherEkonomski institut, Beograd
dc.relationinfo:eu-repo/grantAgreement/MESTD/Integrated and Interdisciplinary Research (IIR or III)/46001/RS//
dc.rightsopenAccess
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0/
dc.sourceIndustrija
dc.subjectweb stranicesr
dc.subjectodnosi sa javnošćusr
dc.subjectkorporativna društvena odgovornostsr
dc.subjectkomunikacijasr
dc.subjectweb presentationsen
dc.subjectpublic relationsen
dc.subjectcorporate social responsibilityen
dc.subjectcommunicationen
dc.titleKorporativna društvena odgovornost kao element korporativnih odnosa sa javnošću vodećih kompanija u Srbijisr
dc.titleCorporate social responsibility as a part of corporate public relations in Serbiaen
dc.typearticle
dc.rights.licenseBY-SA
dc.citation.epage174
dc.citation.issue4
dc.citation.other44(4): 159-174
dc.citation.rankM24
dc.citation.spage159
dc.citation.volume44
dc.identifier.doi10.5937/industrija44-12689
dc.identifier.fulltexthttp://redun.educons.edu.rs/bitstream/id/94/273.pdf
dc.identifier.rcubconv_91
dc.type.versionpublishedVersion


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