Marketing research on passenger satisfaction with public transport service in the city of Belgrade
Апстракт
The aim of this paper is to determine, based on conducted marketing research, the level of passenger satisfaction with public transport services for the purpose of making better marketing decisions in the example of the City of Belgrade. The main task is to test the hypothesis on the existence of significant influence of factors, such as quality service, attitude and behaviour of employees (e.g. driver), adequate informing, quality of vehicles, line routes and timetable, on passenger satisfaction. Correlation coefficient and regression analysis were used for interpreting the obtained results and examining the formulated hypothesis. Empirical research has shown that there is a significant correlation between the aforementioned factors and passenger satisfaction with public transport services. The obtained results provided recommendations and guidelines for improving and increasing the quality of public transport services. The research results also provide the basis for future research t...hat could examine the relationship between passenger satisfaction with services and sub-groups within the analyzed factors.
Кључне речи:
transport / satisfaction / public transport / passengers / marketing strategy / marketing research / elements of marketing mixИзвор:
Promet-Traffic & Transportation, 2015, 27, 1, 47-57Издавач:
- SVENCILISTE U ZAGREBU, FAKULTET PROMETNIH ZNANOSTI, ZAGREB
DOI: 10.7307/ptt.v27i1.1522
ISSN: 0353-5320
WoS: 000352253600005
Scopus: 2-s2.0-84937555735
Институција/група
Fakultet poslovne ekonomijeTY - JOUR AU - Radnović, Branislav AU - Marić, Radenko AU - Radnović, Vladana AU - Ilić, Milena AU - Lukac, Dragan PY - 2015 UR - https://redun.educons.edu.rs/handle/123456789/262 AB - The aim of this paper is to determine, based on conducted marketing research, the level of passenger satisfaction with public transport services for the purpose of making better marketing decisions in the example of the City of Belgrade. The main task is to test the hypothesis on the existence of significant influence of factors, such as quality service, attitude and behaviour of employees (e.g. driver), adequate informing, quality of vehicles, line routes and timetable, on passenger satisfaction. Correlation coefficient and regression analysis were used for interpreting the obtained results and examining the formulated hypothesis. Empirical research has shown that there is a significant correlation between the aforementioned factors and passenger satisfaction with public transport services. The obtained results provided recommendations and guidelines for improving and increasing the quality of public transport services. The research results also provide the basis for future research that could examine the relationship between passenger satisfaction with services and sub-groups within the analyzed factors. PB - SVENCILISTE U ZAGREBU, FAKULTET PROMETNIH ZNANOSTI, ZAGREB T2 - Promet-Traffic & Transportation T1 - Marketing research on passenger satisfaction with public transport service in the city of Belgrade EP - 57 IS - 1 SP - 47 VL - 27 DO - 10.7307/ptt.v27i1.1522 UR - conv_839 ER -
@article{ author = "Radnović, Branislav and Marić, Radenko and Radnović, Vladana and Ilić, Milena and Lukac, Dragan", year = "2015", abstract = "The aim of this paper is to determine, based on conducted marketing research, the level of passenger satisfaction with public transport services for the purpose of making better marketing decisions in the example of the City of Belgrade. The main task is to test the hypothesis on the existence of significant influence of factors, such as quality service, attitude and behaviour of employees (e.g. driver), adequate informing, quality of vehicles, line routes and timetable, on passenger satisfaction. Correlation coefficient and regression analysis were used for interpreting the obtained results and examining the formulated hypothesis. Empirical research has shown that there is a significant correlation between the aforementioned factors and passenger satisfaction with public transport services. The obtained results provided recommendations and guidelines for improving and increasing the quality of public transport services. The research results also provide the basis for future research that could examine the relationship between passenger satisfaction with services and sub-groups within the analyzed factors.", publisher = "SVENCILISTE U ZAGREBU, FAKULTET PROMETNIH ZNANOSTI, ZAGREB", journal = "Promet-Traffic & Transportation", title = "Marketing research on passenger satisfaction with public transport service in the city of Belgrade", pages = "57-47", number = "1", volume = "27", doi = "10.7307/ptt.v27i1.1522", url = "conv_839" }
Radnović, B., Marić, R., Radnović, V., Ilić, M.,& Lukac, D.. (2015). Marketing research on passenger satisfaction with public transport service in the city of Belgrade. in Promet-Traffic & Transportation SVENCILISTE U ZAGREBU, FAKULTET PROMETNIH ZNANOSTI, ZAGREB., 27(1), 47-57. https://doi.org/10.7307/ptt.v27i1.1522 conv_839
Radnović B, Marić R, Radnović V, Ilić M, Lukac D. Marketing research on passenger satisfaction with public transport service in the city of Belgrade. in Promet-Traffic & Transportation. 2015;27(1):47-57. doi:10.7307/ptt.v27i1.1522 conv_839 .
Radnović, Branislav, Marić, Radenko, Radnović, Vladana, Ilić, Milena, Lukac, Dragan, "Marketing research on passenger satisfaction with public transport service in the city of Belgrade" in Promet-Traffic & Transportation, 27, no. 1 (2015):47-57, https://doi.org/10.7307/ptt.v27i1.1522 ., conv_839 .