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Development trends of travel agencies caused by qualitative changes in the demand

dc.creatorBabić, Petra
dc.creatorMilošević, Srđan
dc.date.accessioned2023-04-07T14:07:06Z
dc.date.available2023-04-07T14:07:06Z
dc.date.issued2015
dc.identifier.issn1820-6859
dc.identifier.urihttps://redun.educons.edu.rs/handle/123456789/256
dc.description.abstractPoslednjih nekoliko decenija, tradicionalna uloga turističkih agencija značajno se promenila pod uticajem globalnih trendova u okviru turističke industrije. Ove promene iznedrile su kontrahovanje, konsolidaciju ali i nastanak vertikalnih integracija između agencija i ostalih pružalaca usluga. Ipak, najdramatičnije transformacije izazvale su kvalitativne promene u karakteristikama savremenih turista. Cilj rada ističe budućnsst turističkih agencija, koja je ugrožena smanjenjem značaja njihove uloge, analizira i sintetizuje njihovu borbu za očuvanjem pozicije značajnog distributivnog kanala unapređenjem odnosa sa turistima. Kompleksan odnos između turista i agencija podrazumeva upotrebu različitih mehanizama, kao što su poverenje, konzistentnost, jak brend, obogaćenje online ponude vodećim digitalnim inovacijama, personalizacija i tzv. human touch, koji čine glavne pokretače u izboru potrošača. Rad, takođe, obuhvata i studiju slučaja Grupacije Tomas Kuk, kas primer izuzetne kompetitivnosti i inovativnosti na polju transformacija u turističkoj industriji.sr
dc.description.abstractOver the past few decades, the traditional roles performed by travel agencies have been changed under the pressure of global trends in travel industry. These changes produced contraction, consolidation, and vertical integrations among agencies and other service suppliers. However, the most dramatic transformations are caused by qualitative changes in the profile of the modern tourists. The objective of this paper sets out the future of travel agencies, which is threatened by the gradual reduction in their importance in travel industry, and analyzes and synthesizes their struggle to remain an important distribution channel by improving relations with the tourists. Complex relations between tourists and agencies include the use of different mechanisms such as trust, consistency, a strong brand, and enriching one's online offer with leading digital innovations, personalization and the human touch, as the most important factors of customer choice. The paper also includes Thomas Cook Group case study on dealing with global changes, as an example of highly competitive and innovative transformations in the travel industry.en
dc.publisherUniverzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
dc.rightsopenAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.sourcePoslovna ekonomija
dc.subjectturističke agencijesr
dc.subjecttipologija turistasr
dc.subjectkvalitativne promenesr
dc.subjectinovacijesr
dc.subjectTravel agenciesen
dc.subjectTourist typologyen
dc.subjectQualitative changesen
dc.subjectInnovationsen
dc.titleRazvojne tendencije turističkih agencija uzrokovane kvalitativnim promenama na strani tražnjesr
dc.titleDevelopment trends of travel agencies caused by qualitative changes in the demanden
dc.typearticle
dc.rights.licenseBY
dc.citation.epage384
dc.citation.issue2
dc.citation.other9(2): 365-384
dc.citation.rankM51
dc.citation.spage365
dc.citation.volume9
dc.identifier.doi10.5937/PosEko1502365B
dc.identifier.fulltexthttp://redun.educons.edu.rs/bitstream/id/77/253.pdf
dc.identifier.rcubconv_573
dc.type.versionpublishedVersion


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