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Development of Sremski Karlovci wine tourism and integration in the regional tourism offer

dc.creatorŠkrbić, Iva
dc.creatorJegdić, Vaso
dc.creatorMilošević, Srđan
dc.creatorTomka, Dragica
dc.date.accessioned2023-04-07T14:07:00Z
dc.date.available2023-04-07T14:07:00Z
dc.date.issued2015
dc.identifier.issn0352-3462
dc.identifier.urihttps://redun.educons.edu.rs/handle/123456789/255
dc.description.abstractProcesi globalizacije i integracije su neminovni u svim privrednim oblastima, pa i u turizmu. Potencijalni uspeh vinskog turizma u Sremskim Karlovcima treba da se bazira na diverzifikaciji proizvoda koja podrazumeva upliv turizma i vinarstva u druge privredne oblasti. Prilikom kreiranja ponude vinskog turizma dobro je konsultovati iskustva razvijenih vinskih regija i koristiti njihove modele, što je u ovom radu i učinjeno putem benčmark analize ponude vinarija Sremskih Karlovaca sa vinarijama okruga Ontarijo (Kanada) i mesta Viljanji (Mađarska). Cilj ovog rada je utvrditi moguće pravce razvoja integralnog proizvoda vinskog turizma Sremskih Karlovaca kao preduslova integracije u regionalnu turističku ponudu. Istraživanje ukazuje da vinsko-turistička ponuda Sremskih Karlovaca nije dovoljno razvijena. Veliki broj oblasti diverzifikacije proizvoda je neprepoznat. Budući razvoj vinarija u Sremskim Karlovcima se treba bazirati na osvajanju upravo tih područija. Tako kreiran turistički proizvod mogao bi lakše biti integrisan u regionalnu vinsku turističku ponudu.sr
dc.description.abstractIntegration and globalisation processes are unavoidable in all fields of business economy, including tourism. Potential success of wine tourism in Sremski Karlovci should be based on diversification of products that entails an influx of tourism and winemaking into other fields of economy. During the development of wine tourism offer, it would be advisable to consult the experiences of the developed wine region and to use their models, which is done in this paper, via benchmark analysis of offers of Sremski Karlovci wineries with those of the Ontario region (Canada) and the place of Villány (Hungary). The goal of this paper is to establish the possible directions of development of the integral product of wine tourism of Sremski Karlovci as a prerequisite for integration into the regional tourism offer. The research indicates that wine tourism offer of Sremski Karlovci is underdeveloped. A large number of product diversification fields are not recognised. The future development of Sremski Karlovci wineries should be based on conquering of those very fields. Such a tourism product could more easily be integrated into the regional wine tourism offer.en
dc.publisherNaučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
dc.rightsopenAccess
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0/
dc.sourceEkonomika poljoprivrede
dc.subjectvinski turizamsr
dc.subjectturistički proizvodsr
dc.subjectintegracijasr
dc.subjectdiverzifikacijasr
dc.subjectwine tourismen
dc.subjecttourist producten
dc.subjectintegrationen
dc.subjectdiversificationen
dc.titleRazvoj vinskog turizma Sremskih Karlovaca i integracija u regionalnu turističku ponudusr
dc.titleDevelopment of Sremski Karlovci wine tourism and integration in the regional tourism offeren
dc.typearticle
dc.rights.licenseBY-SA
dc.citation.epage244
dc.citation.issue1
dc.citation.other62(1): 229-244
dc.citation.rankM24
dc.citation.spage229
dc.citation.volume62
dc.identifier.doi10.5937/ekoPolj1501229S
dc.identifier.fulltexthttp://redun.educons.edu.rs/bitstream/id/76/252.pdf
dc.identifier.rcubconv_946
dc.identifier.wos000435274700015
dc.type.versionpublishedVersion


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