Приказ основних података о документу
Upravljanje menadžerskim stresom u funkciji upravljanja ljudima kao element marketing strategije
Managerial stress management as an asset in people management being a marketing strategy element
dc.creator | Radnović, Branislav | |
dc.creator | Radnović, Vladana | |
dc.date.accessioned | 2023-04-07T13:58:09Z | |
dc.date.available | 2023-04-07T13:58:09Z | |
dc.date.issued | 2013 | |
dc.identifier.issn | 0350-0373 | |
dc.identifier.uri | https://redun.educons.edu.rs/handle/123456789/176 | |
dc.description.abstract | Svaka uslužna organizacija koja posluje u turbulentnim tržišnim okolnostima mora imati uspešnu marketing strategiju. Uspešna marketing strategija podrazumeva pravilno upravljanje svim elementima marketing miksa: uslužnim paketom, cenom, kanalima distribucije, promocijom, procesom usluživanja, uslužnim ambijentom i ljudima. Ljudi, odnosno u prvom redu zaposleni unutar organizacije su jedan od elemenata kojem se mora posvetiti adekvatna pažnja prilikom koncipiranja i realizacije marketing strategije. Danas, adekvatno upravljanje zaposlenima mora da podrazumeva i kvalitetno upravljanje menadžerskim stresom. Preduslov kvalitetnog upravljanja menadžerskim stresom je uspešno identifikovanje izvora menadžerskog stresa. Cilj ovog rada je da pokaže značaj pravilnog i blagovremenog identifikovanja izvora menadžerskog stresa. U radu je predstavljeno sprovedeno naučno istraživanje zasnovano na metodu koji je univerzalan za sve vrste organizacija, bez obzira na njihov tip i delatnost, kako bi se pravilno identifikovali izvori menadžerskog stresa i definisalo adekvatno upravljanje istim, u funkciji upravljanja ljudima kao elementom marketing strategije. Istraživanje je vršeno putem ankete, na uzorku od 100 zaposlenih, u okviru 13 organizacija na teritoriji Srbije. Rezultati ankete su pokazali da su najznačajniji izvori menadžerskog stresa: participacija u donošenju odluka, proces selekcije, zarada i pritisak vremena i rokova. Stoga date su preporuke za usmeravanje identifikovanih izvora menadžerskog stresa u pravcu uspešnog upravljanja ljudima, kao elementom marketing strategije. | sr |
dc.description.abstract | Any service organization operating under turbulent market conditions must have a successful marketing strategy. A successful marketing strategy implies proper management of all elements within a marketing mix: service package, price, distribution channels, promotion, service process, service ambience and people. People, i.e. primarily the employed within an organization are one of the elements that must be appropriately considered when drawing up and implementing a marketing strategy. Proper personnel management must nowadays include good management of managerial stress. Adequate managerial stress management is preconditioned by successful identification of sources of managerial stress. The aim of this paper is to present the importance of proper and timely identification of sources of managerial stress. The paper demonstrates the carried out scientific research based on a method that is universal for all types of organizations, regardless of their type and activity, in order to precisely identify the sources of managerial stress and define its proper management, as an asset in people management, which is an element of marketing strategy. The research was conducted using a survey, sampling 100 employees in 13 organizations throughout Serbia. Survey results indicated that the most important sources of managerial stress are: participation in decision-making, selection process, earnings, and time and deadlines pressure. Therefore, recommendations are provided for directing identified sources of managerial stress towards successful management of people as an element of marketing strategy. | en |
dc.publisher | Ekonomski institut, Beograd | |
dc.rights | openAccess | |
dc.rights.uri | https://creativecommons.org/licenses/by-sa/4.0/ | |
dc.source | Industrija | |
dc.subject | zaposleni | sr |
dc.subject | pravilno upravljanje | sr |
dc.subject | menadžerski stres | sr |
dc.subject | marketing strategija | sr |
dc.subject | ljudi | sr |
dc.subject | izvori menadžerskog stresa | sr |
dc.subject | sources of managerial stress | en |
dc.subject | proper management | en |
dc.subject | people | en |
dc.subject | marketing strategy | en |
dc.subject | managerial stress | en |
dc.subject | employees | en |
dc.title | Upravljanje menadžerskim stresom u funkciji upravljanja ljudima kao element marketing strategije | sr |
dc.title | Managerial stress management as an asset in people management being a marketing strategy element | en |
dc.type | article | |
dc.rights.license | BY-SA | |
dc.citation.epage | 136 | |
dc.citation.issue | 2 | |
dc.citation.other | 41(2): 123-136 | |
dc.citation.rank | M24 | |
dc.citation.spage | 123 | |
dc.citation.volume | 41 | |
dc.identifier.doi | 10.5937/industrija41-4111 | |
dc.identifier.fulltext | http://redun.educons.edu.rs/bitstream/id/30/173.pdf | |
dc.identifier.rcub | conv_80 | |
dc.type.version | publishedVersion |