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Modern business models and marketing strategies of low-cost carriers with special emphasis on the Serbian market

dc.creatorMuhi, Bela
dc.date.accessioned2023-04-07T13:50:20Z
dc.date.available2023-04-07T13:50:20Z
dc.date.issued2011
dc.identifier.issn0350-0373
dc.identifier.urihttps://redun.educons.edu.rs/handle/123456789/114
dc.description.abstractDo pre dvadeset godina putovanje avionom je bila može se reći luksuzna povlastica ograničenog i malog segmenta putnika. Danas je zahvaljujući niskobudžetnim avio-kompanijama taj luksuz postao svojevrsni fenomen masovnog tržišta, koji je tek u fazi razvoja i ekspanzije. Teško da se može pronaći neka grana privrede koja je u svetskim razmerama u poslednjih dvadesetak godina doživela veće promene od avio prevoza. Niskotarifne avio kompanije relativno su brzo osvojile velika učešća na tržištu primenom specifičnih marketinških strategija i redukcijom troškova poslovanja. U ovom radu se daju osnovna obeležja marketing strategija kao i savremenih poslovnih modela niskotarifnih avio-kompanija, pri tom fokusirajući se na tržište Srbije.sr
dc.description.abstractUntil twenty years ago air travel was a luxury for and a small segment of passengers. Today, thanks to low-budget airlines that luxury has become a kind of mass market phenomenon, which is just at the stage of development and expansion. We can hardly find a branch of economy that is globally in the last twenty years experienced such major changes as the air transport. Relatively low cost airlines have rapidly gained great market share by applying specific marketing strategies and reducted operating costs. This paper gives the basic characteristics of marketing strategies and business models of modern low-cost airline companies, with the focus on the Serbian market.en
dc.publisherEkonomski institut, Beograd
dc.rightsopenAccess
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0/
dc.sourceIndustrija
dc.subjectvazdušni saobraćajsr
dc.subjectposlovni modelisr
dc.subjectniskotarifne avio-kompanijesr
dc.subjectnacionalne avio-kompanijesr
dc.subjectmarketingsr
dc.subjectnational carriersen
dc.subjectmarketingen
dc.subjectlow cost carriersen
dc.subjectbusiness modelsen
dc.subjectair transporten
dc.titleSavremeni poslovni modeli i marketing strategije niskotarifnih avio-kompanija sa posebnim osvrtom na tržište Srbijesr
dc.titleModern business models and marketing strategies of low-cost carriers with special emphasis on the Serbian marketen
dc.typearticle
dc.rights.licenseBY-SA
dc.citation.epage293
dc.citation.issue3
dc.citation.other39(3): 281-293
dc.citation.rankM24
dc.citation.spage281
dc.citation.volume39
dc.identifier.fulltexthttp://redun.educons.edu.rs/bitstream/id/10/111.pdf
dc.identifier.rcubconv_73
dc.type.versionpublishedVersion


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