TY  - CHAP
AU  - Kisin, Jovana
AU  - Mihić, Svetlana
AU  - Vemić Djurković, Jelena
PY  - 2022
UR  - https://redun.educons.edu.rs/handle/123456789/661
AB  - With growing urbanization and all its negative consequences, the smart city concept is one of the most frequently referenced models of urban development. The application of this concept is gaining importance, and it is considered as successful development model for achieving a sustainable future and building competitive economies. Essentially, the smart city concept involves the development and implementation of innovative solutions that can improve the lives of citizens in urban areas. This approach already has wide application and is becoming increasingly relevant in the academic literature and among policy makers. The aim of this chapter is to give an overview of the complex smart city concept and to explore the opportunities that open up for overall economic progress by developing the industry of smart cities. The first part of the study provides an overview of demographic and urban trends, with a focus on projections. The second part defines the smart city concept, analyzes key elements and features while emphasizing the different meanings given to the concept and the perspectives through which it has been studied. The last part of the chapter addresses the possibilities of achieving economic development by resolving urban problems and applying different innovative solutions. The approach in this study is based on a review of the literature of relevant academic papers, as well as official documents and reports from international institutions.
AB  - W warunkach rosnącej urbanizacji, ze wszystkimi jej negatywnymi konsekwencjami, koncepcja 
inteligentnego miasta jest jednym z najczęściej proponowanych modeli rozwoju miast. Zasadniczo 
obejmuje ona opracowanie i wdrożenie innowacyjnych rozwiązań, które mogą poprawić życie 
mieszkańców obszarów miejskich. W rozdziale przedstawiono przegląd koncepcji inteligentnego 
miasta, przeanalizowano ich kluczowe elementy i cechy. Ponadto zaprezentowano światowe trendy miejskie i prognozy demograficzne na najbliższe dziesięciolecia. Ostatnia część rozdziału dotyczy możliwości osiągnięcia rozwoju gospodarczego poprzez rozwiązywanie problemów miejskich w innowacyjny sposób.
PB  - Gdańsk : Wydawnictwo Uniwersytetu Gdańskiego
T2  - Oblicza dobrobytu wybrane zagadnienia Tom V
T1  - Possibilities for economic prosperity with the application of the smart city concept
EP  - 47
SP  - 35
ER  - 

@inbook{
author = "Kisin, Jovana and Mihić, Svetlana and Vemić Djurković, Jelena",
year = "2022",
abstract = "With growing urbanization and all its negative consequences, the smart city concept is one of the most frequently referenced models of urban development. The application of this concept is gaining importance, and it is considered as successful development model for achieving a sustainable future and building competitive economies. Essentially, the smart city concept involves the development and implementation of innovative solutions that can improve the lives of citizens in urban areas. This approach already has wide application and is becoming increasingly relevant in the academic literature and among policy makers. The aim of this chapter is to give an overview of the complex smart city concept and to explore the opportunities that open up for overall economic progress by developing the industry of smart cities. The first part of the study provides an overview of demographic and urban trends, with a focus on projections. The second part defines the smart city concept, analyzes key elements and features while emphasizing the different meanings given to the concept and the perspectives through which it has been studied. The last part of the chapter addresses the possibilities of achieving economic development by resolving urban problems and applying different innovative solutions. The approach in this study is based on a review of the literature of relevant academic papers, as well as official documents and reports from international institutions., W warunkach rosnącej urbanizacji, ze wszystkimi jej negatywnymi konsekwencjami, koncepcja 
inteligentnego miasta jest jednym z najczęściej proponowanych modeli rozwoju miast. Zasadniczo 
obejmuje ona opracowanie i wdrożenie innowacyjnych rozwiązań, które mogą poprawić życie 
mieszkańców obszarów miejskich. W rozdziale przedstawiono przegląd koncepcji inteligentnego 
miasta, przeanalizowano ich kluczowe elementy i cechy. Ponadto zaprezentowano światowe trendy miejskie i prognozy demograficzne na najbliższe dziesięciolecia. Ostatnia część rozdziału dotyczy możliwości osiągnięcia rozwoju gospodarczego poprzez rozwiązywanie problemów miejskich w innowacyjny sposób.",
publisher = "Gdańsk : Wydawnictwo Uniwersytetu Gdańskiego",
journal = "Oblicza dobrobytu wybrane zagadnienia Tom V",
booktitle = "Possibilities for economic prosperity with the application of the smart city concept",
pages = "47-35"
}

Kisin, J., Mihić, S.,& Vemić Djurković, J.. (2022). Possibilities for economic prosperity with the application of the smart city concept. in Oblicza dobrobytu wybrane zagadnienia Tom V
Gdańsk : Wydawnictwo Uniwersytetu Gdańskiego., 35-47.

Kisin J, Mihić S, Vemić Djurković J. Possibilities for economic prosperity with the application of the smart city concept. in Oblicza dobrobytu wybrane zagadnienia Tom V. 2022;:35-47..

Kisin, Jovana, Mihić, Svetlana, Vemić Djurković, Jelena, "Possibilities for economic prosperity with the application of the smart city concept" in Oblicza dobrobytu wybrane zagadnienia Tom V (2022):35-47.

TY  - JOUR
AU  - Dašić, Toma
AU  - Mihić, Svetlana
AU  - Šmelcerović, Miodrag
PY  - 2022
UR  - https://redun.educons.edu.rs/handle/123456789/459
AB  - The purpose of this paper is to analyze business concept of agricultural producers in Serbia and to show the necessity to define a new concept based on a holistic marketing approach. The components of holistic marketing are viewed from the standpoint of small scale fresh food producers in Serbia as economic entities. Analysis of current business situation, position of Serbian agricultural producers in agri-food supply chain and problems which they are facing are defined. Results of the analysis show the existing business orientation of producers and reveal their views regarding future business orientation. A presented solution to overcome the existing problems includes modernization of business by using combination of holistic marketing elements to create business concept which will provide conditions for improving competitiveness of agricultural producers. The conclusion has indicated the necessity of a new marketing approach for small scale producers in order to meet the challenges of modern business.
PB  - Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
T2  - Ekonomika poljoprivrede
T1  - Application of Holistic marketing in the formulation of a business concept of agricultural producers from south Serbia
EP  - 1124
IS  - 4
SP  - 1109
VL  - 69
DO  - 10.5937/ekoPolj2204109D
UR  - conv_1148
ER  - 

@article{
author = "Dašić, Toma and Mihić, Svetlana and Šmelcerović, Miodrag",
year = "2022",
abstract = "The purpose of this paper is to analyze business concept of agricultural producers in Serbia and to show the necessity to define a new concept based on a holistic marketing approach. The components of holistic marketing are viewed from the standpoint of small scale fresh food producers in Serbia as economic entities. Analysis of current business situation, position of Serbian agricultural producers in agri-food supply chain and problems which they are facing are defined. Results of the analysis show the existing business orientation of producers and reveal their views regarding future business orientation. A presented solution to overcome the existing problems includes modernization of business by using combination of holistic marketing elements to create business concept which will provide conditions for improving competitiveness of agricultural producers. The conclusion has indicated the necessity of a new marketing approach for small scale producers in order to meet the challenges of modern business.",
publisher = "Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt",
journal = "Ekonomika poljoprivrede",
title = "Application of Holistic marketing in the formulation of a business concept of agricultural producers from south Serbia",
pages = "1124-1109",
number = "4",
volume = "69",
doi = "10.5937/ekoPolj2204109D",
url = "conv_1148"
}

Dašić, T., Mihić, S.,& Šmelcerović, M.. (2022). Application of Holistic marketing in the formulation of a business concept of agricultural producers from south Serbia. in Ekonomika poljoprivrede
Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt., 69(4), 1109-1124.
https://doi.org/10.5937/ekoPolj2204109D
conv_1148

Dašić T, Mihić S, Šmelcerović M. Application of Holistic marketing in the formulation of a business concept of agricultural producers from south Serbia. in Ekonomika poljoprivrede. 2022;69(4):1109-1124.
doi:10.5937/ekoPolj2204109D
conv_1148 .

Dašić, Toma, Mihić, Svetlana, Šmelcerović, Miodrag, "Application of Holistic marketing in the formulation of a business concept of agricultural producers from south Serbia" in Ekonomika poljoprivrede, 69, no. 4 (2022):1109-1124,
https://doi.org/10.5937/ekoPolj2204109D .,
conv_1148 .

TY  - JOUR
AU  - Brkljača, Nemanja
AU  - Mihić, Svetlana
AU  - Umetić, Boško
AU  - Supić, Dejan
PY  - 2022
UR  - https://redun.educons.edu.rs/handle/123456789/466
AB  - In presently, industrial hemp (Cannabis sativa L.) represents a controversial plant that is not researched enough. The aim of the study presented in this paper is to show that marketing of the rural areas can be done through the cultivation of industrial hemp. Hemp has a huge marketing potential which can be a tool of rural development in Serbia. Concrete results are given from the point of the view of three groups: people who reside in cities, owners of healthy food markets and producers. The author presented survey research which shows that the majority of people are not well educated about the difference between marijuana and industrial hemp. There is a common opinion that the production of industrial hemp itself is an advertisement of a rural area. The contribution and significance of herein presented results lies in the marketing of underdeveloped rural areas, redevelopment of cultivation of sidelined agricultural crops in order to strengthen the rural area.
PB  - Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
T2  - Ekonomika poljoprivrede
T1  - Improving the marketing potential of rural area through the cultivation of the industrial hemp
EP  - 193
IS  - 1
SP  - 179
VL  - 69
DO  - 10.5937/ekoPolj2201179B
UR  - conv_1129
ER  - 

@article{
author = "Brkljača, Nemanja and Mihić, Svetlana and Umetić, Boško and Supić, Dejan",
year = "2022",
abstract = "In presently, industrial hemp (Cannabis sativa L.) represents a controversial plant that is not researched enough. The aim of the study presented in this paper is to show that marketing of the rural areas can be done through the cultivation of industrial hemp. Hemp has a huge marketing potential which can be a tool of rural development in Serbia. Concrete results are given from the point of the view of three groups: people who reside in cities, owners of healthy food markets and producers. The author presented survey research which shows that the majority of people are not well educated about the difference between marijuana and industrial hemp. There is a common opinion that the production of industrial hemp itself is an advertisement of a rural area. The contribution and significance of herein presented results lies in the marketing of underdeveloped rural areas, redevelopment of cultivation of sidelined agricultural crops in order to strengthen the rural area.",
publisher = "Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt",
journal = "Ekonomika poljoprivrede",
title = "Improving the marketing potential of rural area through the cultivation of the industrial hemp",
pages = "193-179",
number = "1",
volume = "69",
doi = "10.5937/ekoPolj2201179B",
url = "conv_1129"
}

Brkljača, N., Mihić, S., Umetić, B.,& Supić, D.. (2022). Improving the marketing potential of rural area through the cultivation of the industrial hemp. in Ekonomika poljoprivrede
Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt., 69(1), 179-193.
https://doi.org/10.5937/ekoPolj2201179B
conv_1129

Brkljača N, Mihić S, Umetić B, Supić D. Improving the marketing potential of rural area through the cultivation of the industrial hemp. in Ekonomika poljoprivrede. 2022;69(1):179-193.
doi:10.5937/ekoPolj2201179B
conv_1129 .

Brkljača, Nemanja, Mihić, Svetlana, Umetić, Boško, Supić, Dejan, "Improving the marketing potential of rural area through the cultivation of the industrial hemp" in Ekonomika poljoprivrede, 69, no. 1 (2022):179-193,
https://doi.org/10.5937/ekoPolj2201179B .,
conv_1129 .

TY  - BOOK
AU  - Mihić, Svetlana
PY  - 2021
UR  - https://redun.educons.edu.rs/handle/123456789/663
AB  - Turizam predstavlja putovanje u svrhu rekreacije, ugođaja ili posla, a najčešće je ograničenog 
trajanja. Povezuje se uglavnom sa putovanjem van domicilne zemlje, ali se takođe može 
odnositi na putovanje na druge lokacije u zemlji. Svetska turistička organizacija definiše 
turiste kao ljude koji putuju i odsedaju u mestima izvan uobičajnog mesta na razdoblje ne 
duže od jedne godine, u svrhu zabave, posla ili drugih razloga.
PB  - Beograd : Fakultet za poslovne studije i pravo, Univerzitet "Union - Nikola Tesla"
T1  - Marketing u turizmu : praktikum
ER  - 

@book{
author = "Mihić, Svetlana",
year = "2021",
abstract = "Turizam predstavlja putovanje u svrhu rekreacije, ugođaja ili posla, a najčešće je ograničenog 
trajanja. Povezuje se uglavnom sa putovanjem van domicilne zemlje, ali se takođe može 
odnositi na putovanje na druge lokacije u zemlji. Svetska turistička organizacija definiše 
turiste kao ljude koji putuju i odsedaju u mestima izvan uobičajnog mesta na razdoblje ne 
duže od jedne godine, u svrhu zabave, posla ili drugih razloga.",
publisher = "Beograd : Fakultet za poslovne studije i pravo, Univerzitet "Union - Nikola Tesla"",
title = "Marketing u turizmu : praktikum"
}

Mihić, S.. (2021). Marketing u turizmu : praktikum. 
Beograd : Fakultet za poslovne studije i pravo, Univerzitet "Union - Nikola Tesla"..

Mihić S. Marketing u turizmu : praktikum. 2021;..

Mihić, Svetlana, "Marketing u turizmu : praktikum" (2021).

TY  - BOOK
AU  - Mihić, Svetlana
PY  - 2021
UR  - https://redun.educons.edu.rs/handle/123456789/662
PB  - Beograd : Fakultet za poslovne studije i pravo, Univerzitet "Union - Nikola Tesla"
T1  - Marketing u turizmu : skripta
ER  - 

@book{
author = "Mihić, Svetlana",
year = "2021",
publisher = "Beograd : Fakultet za poslovne studije i pravo, Univerzitet "Union - Nikola Tesla"",
title = "Marketing u turizmu : skripta"
}

Mihić, S.. (2021). Marketing u turizmu : skripta. 
Beograd : Fakultet za poslovne studije i pravo, Univerzitet "Union - Nikola Tesla"..

Mihić S. Marketing u turizmu : skripta. 2021;..

Mihić, Svetlana, "Marketing u turizmu : skripta" (2021).

TY  - CHAP
AU  - Kisin, Jovana
AU  - Mihić, Svetlana
PY  - 2021
UR  - https://redun.educons.edu.rs/handle/123456789/651
AB  - Kriza izazvana pandemijom koronavirusa snažno je pogodila javne finansije većine zemalja sveta, uključujući i Srbiju. U cilju ublažavanja ekonomskih posledica pandemije COVID-19, vanredni rashodi države obezbeđeni su zaduživanjem koje je prouzrokovalo porast javnog duga Srbije. Osnovni cilj rada je da se detaljnom analizom trenutnog stanja, strukture i dinamike javnog duga precizno sagleda pozicija i efekat krize izazvane pandemijom COVID-19 na zaduženost Srbije. Prvi deo rada se bavi trendom kretanja javnog duga Srbije u godinama pre pandemije. Druga tematska celina analizira trenutno stanje i strukturu javnog duga Srbije, kao i nastale promene od početka pandemije COVID-19. U fokusu trećeg dela su projekcije kretanja javnog duga do 2024. godine i strategija upravljanja javnim dugom Srbije. Analizom pokazatelja izneće se odgovor na pitanja u kojoj meri je Srbija trenutno zadužena, kako rast javnog duga utiče na poslovno okruženje i da li je postojeća dinamika zaduživanja održiva u postpandemijskom periodu.
PB  - Beograd : Institut ekonomskih nauka
T2  - Poslovanje u periodu pandemije - izazovi i šanse
T1  - Fiskalni trendovi u uslovima pandemije COVID-19: Analiza javnog duga Republike Srbije
EP  - 16
SP  - 1
ER  - 

@inbook{
author = "Kisin, Jovana and Mihić, Svetlana",
year = "2021",
abstract = "Kriza izazvana pandemijom koronavirusa snažno je pogodila javne finansije većine zemalja sveta, uključujući i Srbiju. U cilju ublažavanja ekonomskih posledica pandemije COVID-19, vanredni rashodi države obezbeđeni su zaduživanjem koje je prouzrokovalo porast javnog duga Srbije. Osnovni cilj rada je da se detaljnom analizom trenutnog stanja, strukture i dinamike javnog duga precizno sagleda pozicija i efekat krize izazvane pandemijom COVID-19 na zaduženost Srbije. Prvi deo rada se bavi trendom kretanja javnog duga Srbije u godinama pre pandemije. Druga tematska celina analizira trenutno stanje i strukturu javnog duga Srbije, kao i nastale promene od početka pandemije COVID-19. U fokusu trećeg dela su projekcije kretanja javnog duga do 2024. godine i strategija upravljanja javnim dugom Srbije. Analizom pokazatelja izneće se odgovor na pitanja u kojoj meri je Srbija trenutno zadužena, kako rast javnog duga utiče na poslovno okruženje i da li je postojeća dinamika zaduživanja održiva u postpandemijskom periodu.",
publisher = "Beograd : Institut ekonomskih nauka",
journal = "Poslovanje u periodu pandemije - izazovi i šanse",
booktitle = "Fiskalni trendovi u uslovima pandemije COVID-19: Analiza javnog duga Republike Srbije",
pages = "16-1"
}

Kisin, J.,& Mihić, S.. (2021). Fiskalni trendovi u uslovima pandemije COVID-19: Analiza javnog duga Republike Srbije. in Poslovanje u periodu pandemije - izazovi i šanse
Beograd : Institut ekonomskih nauka., 1-16.

Kisin J, Mihić S. Fiskalni trendovi u uslovima pandemije COVID-19: Analiza javnog duga Republike Srbije. in Poslovanje u periodu pandemije - izazovi i šanse. 2021;:1-16..

Kisin, Jovana, Mihić, Svetlana, "Fiskalni trendovi u uslovima pandemije COVID-19: Analiza javnog duga Republike Srbije" in Poslovanje u periodu pandemije - izazovi i šanse (2021):1-16.

TY  - JOUR
AU  - Kisin, Jovana
AU  - Mihić, Svetlana
AU  - Ignjatović, Jelena
PY  - 2021
UR  - https://redun.educons.edu.rs/handle/123456789/647
AB  - Pandemija COVID-19, pored zdravstvene krize svetskih razmera, snažno je ugrozila globalni ekonomski rast i razvoj. Danas, u drugoj godini pandemije, još uvek su velike nepoznanice dužina i dubina ekonomskih posledica koje nas čekaju, ali i trajanje ekonomskog oporavka. Neizostavno se postavlja pitanje kakve su ekonomske posledice pandemije COVID-19 na malu, otvorenu i zavisnu privredu kakva je Srbija? Uprkos pandemiji, kako bi se ostvarili planirani ekonomski rezultati Srbija zadržava kontinuitet i posvećenost ključnim nacionalnim prioritetima – povećanje javnih investicija u zdravstveni sistem, saobraćajnu, energetsku i komunalnu infrastrukturu. Obzirom da je cilj ekonomskog razvoja stvaranje slova za širenje materijalne baze celog društva radi obezbeđenja društvenog blagostanja, ovaj rad je posvećen analizi ekonomskih aspekata pandemije COVID-19 u slučaju Republike Srbije. U radu su predstavljeni prioriteti ekonomskog razvoja Srbije, osvrt na uspešnost sprovođenja razvojne strategije usled vanrednih okolnosti, kao i priprema za buduće
izazove u cilju bolje ekonomske perspektive i očuvanja privredne aktivnosti na što višem nivou. Takođe, prezentovani su i relevantni makroekonomski pokazatelji, kao merila aktuelnog stanja privrede pogođene pandemijom, zajedno sa predlozima za brži ekonomski razvoj Srbije u postpandemijskom periodu.
AB  - The COVID-19 pandemic, in addition to the global health crisis, has strongly threatened global economic growth and development. Today, in the second year of the pandemic, the length and depth of the economic consequences that await us, and duration of the economic recovery, are still great unknown. The question inevitably arises, what are the economic consequences of the COVID-19 pandemic on a small, open and dependent economy such as Serbia? Despite the pandemic, in order to achieve the planned economic results, Serbia maintains continuity and its commitment to key national priorities - increasing public investments in the health system, transport, energy and communal infrastructure. Considering that the goal of economic development is to create conditions for expanding the material base of the entire society in order to ensure social welfare, this paper is devoted to the analysis of economic aspects of the COVID-19
pandemic in the case of the Republic of Serbia. The paper presents the priorities economic development of Serbia, its attempts to maintain implementation of the development strategy despite pandemic, as well as preparation for the future challenges in order to improve the economic perspective and preservation of the economic activity. Also, relevant macroeconomic indicators are presented, as measures of the current state of the economy affected by the pandemic, together with proposals for faster economic development of Serbia in the post-pandemic period.
PB  - Beograd : Ecologica
T2  - Ecologica
T1  - Ekonomski aspekti pandemije COVID-19: slučaj Republike Srbije
EP  - 378
IS  - 103
SP  - 369
VL  - 28
DO  - doi.org/10.18485/ecologica.2021.28.103.6
ER  - 

@article{
author = "Kisin, Jovana and Mihić, Svetlana and Ignjatović, Jelena",
year = "2021",
abstract = "Pandemija COVID-19, pored zdravstvene krize svetskih razmera, snažno je ugrozila globalni ekonomski rast i razvoj. Danas, u drugoj godini pandemije, još uvek su velike nepoznanice dužina i dubina ekonomskih posledica koje nas čekaju, ali i trajanje ekonomskog oporavka. Neizostavno se postavlja pitanje kakve su ekonomske posledice pandemije COVID-19 na malu, otvorenu i zavisnu privredu kakva je Srbija? Uprkos pandemiji, kako bi se ostvarili planirani ekonomski rezultati Srbija zadržava kontinuitet i posvećenost ključnim nacionalnim prioritetima – povećanje javnih investicija u zdravstveni sistem, saobraćajnu, energetsku i komunalnu infrastrukturu. Obzirom da je cilj ekonomskog razvoja stvaranje slova za širenje materijalne baze celog društva radi obezbeđenja društvenog blagostanja, ovaj rad je posvećen analizi ekonomskih aspekata pandemije COVID-19 u slučaju Republike Srbije. U radu su predstavljeni prioriteti ekonomskog razvoja Srbije, osvrt na uspešnost sprovođenja razvojne strategije usled vanrednih okolnosti, kao i priprema za buduće
izazove u cilju bolje ekonomske perspektive i očuvanja privredne aktivnosti na što višem nivou. Takođe, prezentovani su i relevantni makroekonomski pokazatelji, kao merila aktuelnog stanja privrede pogođene pandemijom, zajedno sa predlozima za brži ekonomski razvoj Srbije u postpandemijskom periodu., The COVID-19 pandemic, in addition to the global health crisis, has strongly threatened global economic growth and development. Today, in the second year of the pandemic, the length and depth of the economic consequences that await us, and duration of the economic recovery, are still great unknown. The question inevitably arises, what are the economic consequences of the COVID-19 pandemic on a small, open and dependent economy such as Serbia? Despite the pandemic, in order to achieve the planned economic results, Serbia maintains continuity and its commitment to key national priorities - increasing public investments in the health system, transport, energy and communal infrastructure. Considering that the goal of economic development is to create conditions for expanding the material base of the entire society in order to ensure social welfare, this paper is devoted to the analysis of economic aspects of the COVID-19
pandemic in the case of the Republic of Serbia. The paper presents the priorities economic development of Serbia, its attempts to maintain implementation of the development strategy despite pandemic, as well as preparation for the future challenges in order to improve the economic perspective and preservation of the economic activity. Also, relevant macroeconomic indicators are presented, as measures of the current state of the economy affected by the pandemic, together with proposals for faster economic development of Serbia in the post-pandemic period.",
publisher = "Beograd : Ecologica",
journal = "Ecologica",
title = "Ekonomski aspekti pandemije COVID-19: slučaj Republike Srbije",
pages = "378-369",
number = "103",
volume = "28",
doi = "doi.org/10.18485/ecologica.2021.28.103.6"
}

Kisin, J., Mihić, S.,& Ignjatović, J.. (2021). Ekonomski aspekti pandemije COVID-19: slučaj Republike Srbije. in Ecologica
Beograd : Ecologica., 28(103), 369-378.
https://doi.org/doi.org/10.18485/ecologica.2021.28.103.6

Kisin J, Mihić S, Ignjatović J. Ekonomski aspekti pandemije COVID-19: slučaj Republike Srbije. in Ecologica. 2021;28(103):369-378.
doi:doi.org/10.18485/ecologica.2021.28.103.6 .

Kisin, Jovana, Mihić, Svetlana, Ignjatović, Jelena, "Ekonomski aspekti pandemije COVID-19: slučaj Republike Srbije" in Ecologica, 28, no. 103 (2021):369-378,
https://doi.org/doi.org/10.18485/ecologica.2021.28.103.6 . .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Filipović, Miroslava
AU  - Dasić, Danijela
PY  - 2019
UR  - https://redun.educons.edu.rs/handle/123456789/370
AB  - Gender differences present a topic of great interest in contemporary societies. Aim of this paper is to make a comparison between the unemployment in Serbia and the European countries, and to identify those countries which record the most similar performances considering gender and age. The research is conducted through analysis of activity rates, employment rates, unemployment rates, inactivity rates and long-term unemployment rates. The factor analysis enabled us to identify main factors that influence structures of the labour markets in Europe. Final result of this research is the recommendation of policy measures, including the promotion of women entrepreneurship, in order to reduce gender inequalities in contemporary society's economic activity.
PB  - UNIV ECONOMICS-PRAGUE, PRAGUE 3
T2  - Prague Economic Papers
T1  - Labour inequalities in Europe: the case of Serbia
EP  - 104
IS  - 1
SP  - 86
VL  - 28
DO  - 10.18267/j.pep.691
UR  - conv_980
ER  - 

@article{
author = "Mihić, Svetlana and Filipović, Miroslava and Dasić, Danijela",
year = "2019",
abstract = "Gender differences present a topic of great interest in contemporary societies. Aim of this paper is to make a comparison between the unemployment in Serbia and the European countries, and to identify those countries which record the most similar performances considering gender and age. The research is conducted through analysis of activity rates, employment rates, unemployment rates, inactivity rates and long-term unemployment rates. The factor analysis enabled us to identify main factors that influence structures of the labour markets in Europe. Final result of this research is the recommendation of policy measures, including the promotion of women entrepreneurship, in order to reduce gender inequalities in contemporary society's economic activity.",
publisher = "UNIV ECONOMICS-PRAGUE, PRAGUE 3",
journal = "Prague Economic Papers",
title = "Labour inequalities in Europe: the case of Serbia",
pages = "104-86",
number = "1",
volume = "28",
doi = "10.18267/j.pep.691",
url = "conv_980"
}

Mihić, S., Filipović, M.,& Dasić, D.. (2019). Labour inequalities in Europe: the case of Serbia. in Prague Economic Papers
UNIV ECONOMICS-PRAGUE, PRAGUE 3., 28(1), 86-104.
https://doi.org/10.18267/j.pep.691
conv_980

Mihić S, Filipović M, Dasić D. Labour inequalities in Europe: the case of Serbia. in Prague Economic Papers. 2019;28(1):86-104.
doi:10.18267/j.pep.691
conv_980 .

Mihić, Svetlana, Filipović, Miroslava, Dasić, Danijela, "Labour inequalities in Europe: the case of Serbia" in Prague Economic Papers, 28, no. 1 (2019):86-104,
https://doi.org/10.18267/j.pep.691 .,
conv_980 .

TY  - JOUR
AU  - Živković, Danijel
AU  - Božić-Miljković, Ivana
AU  - Mihić, Svetlana
PY  - 2017
UR  - https://redun.educons.edu.rs/handle/123456789/301
AB  - Francuska je jedna od najvećih ekonomija sveta i jedna od najuticajnijih zemalja EU, a vekovno prijateljstvo sa Srbijom, njena strateška pozicija na Zapadnom Balkanu i komplementarnost ekonomija predstavljaju dobru osnovu za razvijanje bilateralnih ekonomskih odnosa. Ipak, pored velikog potencijala za saradnju, rezultati dosadašnje međusobne saradnje nisu baš na zavidnom nivou. Jedan od razloga, između ostalog, može da bude jezička barijera i nepoznavanje kulture francuskog tržišta. Cilj ovog rada je da prikaže oblike ekonomske saradnje između Srbije i Francuske i da ukaže na značaj poznavanja francuskog jezika i interkulturne kompetencije, kao jedan od preduslova za uspostavljanje saradnje, makar u tom početnom marketinškom pogledu. U ovom radu ćemo najpre dati kratak istorijski prikaz francusko-ekonomskih odnosa, komparativnom analizom predstavićemo međusobnu trgovinu između dve zemlje i ukazaćemo na značaj poznavanja francuskog jezika i francuske kulture zaposlenih koji imaju u planu uspešnu saradnju sa francuskim partnerima.
AB  - France is one of the largest economies of the world and one of the most influential countries of the EU, and its centuries-old friendship with Serbia and a strategic position in the Western Balkans and the complementarity of economies represent a good basis for the development of bilateral economic relations. However, despite the great potential for cooperation, mutual cooperation results to date are not at a high level. One of the reasons may well be just the language barrier and the lack of knowledge of French market culture. The aim of this paper is to present forms of economic cooperation between Serbia and France, to emphasize the importance of the knowledge of French language and intercultural competence as a prerequisite for cooperation, at least in the initial marketing terms. In this paper, we will give a brief historical overview of the French economic relations, and by employing a complementary analysis we will present the mutual trade between the two countries, and we will as well point out the importance of knowing the French language and French culture to the employees who have plans for successful cooperation with French partners.
PB  - Društvo ekonomista "Ekonomika", Niš
T2  - Ekonomika
T1  - Poznavanje francuskog jezika i kulture - preduslov za poboljšanje ekonomskih odnosa Srbije i Francuske
T1  - Knowledge of French language and culture: A precondition for improving economic relations between Serbia and France
EP  - 53
IS  - 3
SP  - 43
VL  - 63
DO  - 10.5937/ekonomika1703043Z
UR  - conv_121
ER  - 

@article{
author = "Živković, Danijel and Božić-Miljković, Ivana and Mihić, Svetlana",
year = "2017",
abstract = "Francuska je jedna od najvećih ekonomija sveta i jedna od najuticajnijih zemalja EU, a vekovno prijateljstvo sa Srbijom, njena strateška pozicija na Zapadnom Balkanu i komplementarnost ekonomija predstavljaju dobru osnovu za razvijanje bilateralnih ekonomskih odnosa. Ipak, pored velikog potencijala za saradnju, rezultati dosadašnje međusobne saradnje nisu baš na zavidnom nivou. Jedan od razloga, između ostalog, može da bude jezička barijera i nepoznavanje kulture francuskog tržišta. Cilj ovog rada je da prikaže oblike ekonomske saradnje između Srbije i Francuske i da ukaže na značaj poznavanja francuskog jezika i interkulturne kompetencije, kao jedan od preduslova za uspostavljanje saradnje, makar u tom početnom marketinškom pogledu. U ovom radu ćemo najpre dati kratak istorijski prikaz francusko-ekonomskih odnosa, komparativnom analizom predstavićemo međusobnu trgovinu između dve zemlje i ukazaćemo na značaj poznavanja francuskog jezika i francuske kulture zaposlenih koji imaju u planu uspešnu saradnju sa francuskim partnerima., France is one of the largest economies of the world and one of the most influential countries of the EU, and its centuries-old friendship with Serbia and a strategic position in the Western Balkans and the complementarity of economies represent a good basis for the development of bilateral economic relations. However, despite the great potential for cooperation, mutual cooperation results to date are not at a high level. One of the reasons may well be just the language barrier and the lack of knowledge of French market culture. The aim of this paper is to present forms of economic cooperation between Serbia and France, to emphasize the importance of the knowledge of French language and intercultural competence as a prerequisite for cooperation, at least in the initial marketing terms. In this paper, we will give a brief historical overview of the French economic relations, and by employing a complementary analysis we will present the mutual trade between the two countries, and we will as well point out the importance of knowing the French language and French culture to the employees who have plans for successful cooperation with French partners.",
publisher = "Društvo ekonomista "Ekonomika", Niš",
journal = "Ekonomika",
title = "Poznavanje francuskog jezika i kulture - preduslov za poboljšanje ekonomskih odnosa Srbije i Francuske, Knowledge of French language and culture: A precondition for improving economic relations between Serbia and France",
pages = "53-43",
number = "3",
volume = "63",
doi = "10.5937/ekonomika1703043Z",
url = "conv_121"
}

Živković, D., Božić-Miljković, I.,& Mihić, S.. (2017). Poznavanje francuskog jezika i kulture - preduslov za poboljšanje ekonomskih odnosa Srbije i Francuske. in Ekonomika
Društvo ekonomista "Ekonomika", Niš., 63(3), 43-53.
https://doi.org/10.5937/ekonomika1703043Z
conv_121

Živković D, Božić-Miljković I, Mihić S. Poznavanje francuskog jezika i kulture - preduslov za poboljšanje ekonomskih odnosa Srbije i Francuske. in Ekonomika. 2017;63(3):43-53.
doi:10.5937/ekonomika1703043Z
conv_121 .

Živković, Danijel, Božić-Miljković, Ivana, Mihić, Svetlana, "Poznavanje francuskog jezika i kulture - preduslov za poboljšanje ekonomskih odnosa Srbije i Francuske" in Ekonomika, 63, no. 3 (2017):43-53,
https://doi.org/10.5937/ekonomika1703043Z .,
conv_121 .

TY  - JOUR
AU  - Vuković, Andrea
AU  - Mihić, Svetlana
AU  - Miletić, Ljiljana
AU  - Čurčić, Radmila
PY  - 2016
UR  - https://redun.educons.edu.rs/handle/123456789/276
AB  - Web prezentacije kompanija su pored sredstava javnog informisanja jedan od mogućih i široko korišćenih načina komuniciranja KDO. Kad je u pitanju komunikacija korporativne društvene odgovornosti dobro planiranje poruka koje se šalju javnosti ima poseban značaj, koji naročito dolazi do izražaja u zemljama u tranziciji u kojima je društveno okruženje opterećeno brojnim problemima koji za rezultata imaju unapred formirano nepoverenje javnosti prema kompanijama. Pored sadržaja prikazanog na web stranama kompanija, način prezentacije i pozicioniranje pojedinih sadržaja u velikom meri utiče na meru i rezultate spoznaje javnosti o kompaniji i izgradnju njenog identiteta i imdža, a upotreba adekvatnih slogana, u velikoj meri doprinosi pristupačnosti informacija. Kako bi se sagledalo kako kompanje u Srbiji na web stranicama prezentuju svoje motive i aktivnosti KDO analizirane su web stanice vodećih kompanija u Srbiji iz sektora agrobiznisa, javnog i finansjskog sektora i sagledana je praksa predstavljanja KDO javnosti. Sagledane su sličnosti i razlike koje u pristupu komunikaciji KDO na web stranicama postoje među analiziranim sektorima.
AB  - Besides the media, the web presentations of the companies are one of the possible and widely applied means for communication of corporate social responsibility (CSR). For efficient CSR communication, good planning of the massages that will be presented to the public is of particular importance. It is additionally emphasized in the countries in the transition period where the social environment is burdened with numerous problems that result in pre­formed public mistrust towards companies. The extent and the results of public cognition of the company and creation of its identity and image are highly dependent from content of the web presentation but also of the manner of presentation and positioning of specific contents. Application of adequate slogans, can also highly contribute to the visibility of specific information. In order to review the way in which companies in Serbia present their CSR motives and activities, the web pages of leading companies in Serbia from the agro-business, public and financial sectors were analyzed and the practice of presentation of CSR to the public was reviewed. The similarities and differences in approach to CSR communication among analyzed sectors are outlined in the research results.
PB  - Ekonomski institut, Beograd
T2  - Industrija
T1  - Korporativna društvena odgovornost kao element korporativnih odnosa sa javnošću vodećih kompanija u Srbiji
T1  - Corporate social responsibility as a part of corporate public relations in Serbia
EP  - 174
IS  - 4
SP  - 159
VL  - 44
DO  - 10.5937/industrija44-12689
UR  - conv_91
ER  - 

@article{
author = "Vuković, Andrea and Mihić, Svetlana and Miletić, Ljiljana and Čurčić, Radmila",
year = "2016",
abstract = "Web prezentacije kompanija su pored sredstava javnog informisanja jedan od mogućih i široko korišćenih načina komuniciranja KDO. Kad je u pitanju komunikacija korporativne društvene odgovornosti dobro planiranje poruka koje se šalju javnosti ima poseban značaj, koji naročito dolazi do izražaja u zemljama u tranziciji u kojima je društveno okruženje opterećeno brojnim problemima koji za rezultata imaju unapred formirano nepoverenje javnosti prema kompanijama. Pored sadržaja prikazanog na web stranama kompanija, način prezentacije i pozicioniranje pojedinih sadržaja u velikom meri utiče na meru i rezultate spoznaje javnosti o kompaniji i izgradnju njenog identiteta i imdža, a upotreba adekvatnih slogana, u velikoj meri doprinosi pristupačnosti informacija. Kako bi se sagledalo kako kompanje u Srbiji na web stranicama prezentuju svoje motive i aktivnosti KDO analizirane su web stanice vodećih kompanija u Srbiji iz sektora agrobiznisa, javnog i finansjskog sektora i sagledana je praksa predstavljanja KDO javnosti. Sagledane su sličnosti i razlike koje u pristupu komunikaciji KDO na web stranicama postoje među analiziranim sektorima., Besides the media, the web presentations of the companies are one of the possible and widely applied means for communication of corporate social responsibility (CSR). For efficient CSR communication, good planning of the massages that will be presented to the public is of particular importance. It is additionally emphasized in the countries in the transition period where the social environment is burdened with numerous problems that result in pre­formed public mistrust towards companies. The extent and the results of public cognition of the company and creation of its identity and image are highly dependent from content of the web presentation but also of the manner of presentation and positioning of specific contents. Application of adequate slogans, can also highly contribute to the visibility of specific information. In order to review the way in which companies in Serbia present their CSR motives and activities, the web pages of leading companies in Serbia from the agro-business, public and financial sectors were analyzed and the practice of presentation of CSR to the public was reviewed. The similarities and differences in approach to CSR communication among analyzed sectors are outlined in the research results.",
publisher = "Ekonomski institut, Beograd",
journal = "Industrija",
title = "Korporativna društvena odgovornost kao element korporativnih odnosa sa javnošću vodećih kompanija u Srbiji, Corporate social responsibility as a part of corporate public relations in Serbia",
pages = "174-159",
number = "4",
volume = "44",
doi = "10.5937/industrija44-12689",
url = "conv_91"
}

Vuković, A., Mihić, S., Miletić, L.,& Čurčić, R.. (2016). Korporativna društvena odgovornost kao element korporativnih odnosa sa javnošću vodećih kompanija u Srbiji. in Industrija
Ekonomski institut, Beograd., 44(4), 159-174.
https://doi.org/10.5937/industrija44-12689
conv_91

Vuković A, Mihić S, Miletić L, Čurčić R. Korporativna društvena odgovornost kao element korporativnih odnosa sa javnošću vodećih kompanija u Srbiji. in Industrija. 2016;44(4):159-174.
doi:10.5937/industrija44-12689
conv_91 .

Vuković, Andrea, Mihić, Svetlana, Miletić, Ljiljana, Čurčić, Radmila, "Korporativna društvena odgovornost kao element korporativnih odnosa sa javnošću vodećih kompanija u Srbiji" in Industrija, 44, no. 4 (2016):159-174,
https://doi.org/10.5937/industrija44-12689 .,
conv_91 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Dašić, Danijela
AU  - Supić, Dejan
PY  - 2015
UR  - https://redun.educons.edu.rs/handle/123456789/246
AB  - Ubrzan razvoj interneta menja način poslovanja savremenih banaka i na taj način omogućava različite pogodnosti i prednosti uz povećanje efikasnosti i efektivnosti poslovanja. Uticaj interneta na bankarstvo je ogroman, pa je veliki broj banaka motivisan da izmeni svoje strategije poslovanja kako bi ostale konkurentne na savremenom tržištu. Pored toga, savremeno internet bankarstvo donelo je bankama i čitav niz novih zahteva korisnika usluga u smislu povoljnijeg i fleksibilnijeg poslovanja koje tradicionalno bankarstvo nije moglo da im ponudi. Cilj istraživanja ovoga rada jeste da se prikaže zadovoljstvo klijenata uslugama koje donosi savremeni marketing u bankama kao i lojalnost klijenata, a krajnji rezultat je ostvarivanje profita u bankarskom sektoru. Prilikom istraživanja korišćen je kombinovani upitnik - Likertova skala, kao i druge savremene statističke metode. Istraživanjem su dobijeni rezultati koji ukazuju na dalje korake kojih bi se trebali pridržavati kako bi implementacija savremenih metoda poslovanja bila što uspešnija. Dalja istraživanja koja bi se mogla izvesti iz navedenog su finansijski pokazatelji kvaliteta usluge pre korišćenja marketing strategije i savremenih metoda distribucije bankarskih proizvoda kao i oni koje bi dobili nakon primene moderne distribucije. Savremeno bankarstvo svoju uporišnu tačku treba upravo da pronađe u novim tehnologijama koje će težište distribucije pomeriti sa tačke ponuđača na tačku klijenta/korisnika bankarskih usluga.
AB  - Modern technological progress changes the way of business and have great impact on business effectiveness and efficiency. Influence of Internet on banking is huge and a lot of banks are motivated to change business strategy in order to keep the competitiveness in the modern market. Besides, internet banking brought in new clients and requests in terms of having more flexible and less expensive business. The main goal of this study is to show clients satisfaction with services which are the result of modern marketing in banking as well as customer loyalty and the end result is the realization of profits in the banking sector. During this research it was used combined questionnaire - Likert's scale as well as other statistical methods. Research results show, also, the next step needed for successful implementation of modern business methods. It would be a financial indicator of service quality (before use of marketing strategies and distribution channels) as well as those indicators which would be received after distribution of banking services and products. Modern banking should find its own base with new technologies which are moving point of distribution from supplier towards the customer / client.
PB  - Društvo ekonomista "Ekonomika", Niš
T2  - Ekonomika
T1  - Novi marketing pristup distribucije savremenih bankarskih proizvoda
T1  - Marketing approach to e-distribution of modern banking products
EP  - 82
IS  - 2
SP  - 69
VL  - 61
DO  - 10.5937/ekonomika1502069M
UR  - conv_120
ER  - 

@article{
author = "Mihić, Svetlana and Dašić, Danijela and Supić, Dejan",
year = "2015",
abstract = "Ubrzan razvoj interneta menja način poslovanja savremenih banaka i na taj način omogućava različite pogodnosti i prednosti uz povećanje efikasnosti i efektivnosti poslovanja. Uticaj interneta na bankarstvo je ogroman, pa je veliki broj banaka motivisan da izmeni svoje strategije poslovanja kako bi ostale konkurentne na savremenom tržištu. Pored toga, savremeno internet bankarstvo donelo je bankama i čitav niz novih zahteva korisnika usluga u smislu povoljnijeg i fleksibilnijeg poslovanja koje tradicionalno bankarstvo nije moglo da im ponudi. Cilj istraživanja ovoga rada jeste da se prikaže zadovoljstvo klijenata uslugama koje donosi savremeni marketing u bankama kao i lojalnost klijenata, a krajnji rezultat je ostvarivanje profita u bankarskom sektoru. Prilikom istraživanja korišćen je kombinovani upitnik - Likertova skala, kao i druge savremene statističke metode. Istraživanjem su dobijeni rezultati koji ukazuju na dalje korake kojih bi se trebali pridržavati kako bi implementacija savremenih metoda poslovanja bila što uspešnija. Dalja istraživanja koja bi se mogla izvesti iz navedenog su finansijski pokazatelji kvaliteta usluge pre korišćenja marketing strategije i savremenih metoda distribucije bankarskih proizvoda kao i oni koje bi dobili nakon primene moderne distribucije. Savremeno bankarstvo svoju uporišnu tačku treba upravo da pronađe u novim tehnologijama koje će težište distribucije pomeriti sa tačke ponuđača na tačku klijenta/korisnika bankarskih usluga., Modern technological progress changes the way of business and have great impact on business effectiveness and efficiency. Influence of Internet on banking is huge and a lot of banks are motivated to change business strategy in order to keep the competitiveness in the modern market. Besides, internet banking brought in new clients and requests in terms of having more flexible and less expensive business. The main goal of this study is to show clients satisfaction with services which are the result of modern marketing in banking as well as customer loyalty and the end result is the realization of profits in the banking sector. During this research it was used combined questionnaire - Likert's scale as well as other statistical methods. Research results show, also, the next step needed for successful implementation of modern business methods. It would be a financial indicator of service quality (before use of marketing strategies and distribution channels) as well as those indicators which would be received after distribution of banking services and products. Modern banking should find its own base with new technologies which are moving point of distribution from supplier towards the customer / client.",
publisher = "Društvo ekonomista "Ekonomika", Niš",
journal = "Ekonomika",
title = "Novi marketing pristup distribucije savremenih bankarskih proizvoda, Marketing approach to e-distribution of modern banking products",
pages = "82-69",
number = "2",
volume = "61",
doi = "10.5937/ekonomika1502069M",
url = "conv_120"
}

Mihić, S., Dašić, D.,& Supić, D.. (2015). Novi marketing pristup distribucije savremenih bankarskih proizvoda. in Ekonomika
Društvo ekonomista "Ekonomika", Niš., 61(2), 69-82.
https://doi.org/10.5937/ekonomika1502069M
conv_120

Mihić S, Dašić D, Supić D. Novi marketing pristup distribucije savremenih bankarskih proizvoda. in Ekonomika. 2015;61(2):69-82.
doi:10.5937/ekonomika1502069M
conv_120 .

Mihić, Svetlana, Dašić, Danijela, Supić, Dejan, "Novi marketing pristup distribucije savremenih bankarskih proizvoda" in Ekonomika, 61, no. 2 (2015):69-82,
https://doi.org/10.5937/ekonomika1502069M .,
conv_120 .

TY  - JOUR
AU  - Dašić, Danijela
AU  - Supić, Dejan
AU  - Mihić, Svetlana
PY  - 2014
UR  - https://redun.educons.edu.rs/handle/123456789/229
AB  - Jedan od načina merenja kvaliteta usluge je i tajna kupovina. Tajnom kupovinom se meri ponašanje zaposlenih u jednoj organizaciji. Zaposleni u bankama se ocenjuju tokom uslužne interakcije. Zaposleni su ujedno i prva karika komunikacije korisnika sa bankom. Rad se zasniva na prikazu načina na koji se izvodi tajna kupovina u bankama kao i prikazu rezultata tajne kupovine u najvećim bankama u Novom Sadu. Cilj istraživanja je prikaz značaja tajne kupovine u bankama, problem koji se rešava je kvalitet usluge u bankama. Metodologija koja je vršena je anketiranje zaposlenih, kao i istraživanje i analiza dobijenih internih materijala od strane banaka. Kao rezultat ističemo kako tajna kupovina utiče na zadovoljstvo i satisfakciju klijenata i na koji način se tajnom kupovinom može dostići kvalitet usluge koji je iznad očekivanja u bankarskom sektoru. Ističe se takođe koliko su ljudski faktor tj zaposleni važna kategorija u merenju kvaliteta usluge u bankarskom sektoru. Istraživanjem su uočeni i koraci kojih bi se trebalo pridržavati da bi tajna kupovina bila što uspešnija. Dalja istraživanja koja bi se mogla izvesti iz navedenog su finansijski pokazatelji kvaliteta usluge pre korišćenja marketing strategije tajne kupovine i nakon korišćenja iste.
AB  - Mystery shopping measures the behavior of employees in an organization. Employees of a bank are assessed during the service interaction. Employees are also the first link of communication with the bank consumers. This work is based on a review of ways of mystery shopping in banks and on the results of mystery shopping in the largest banks in Novi Sad. The aim of the research is to show the importance of mystery shopping in banks, focusing on their service quality. The study adopts the research method of employee survey and the review and analysis of the internal financial statements of the banks. As a result, it can be emphasized the way in which mystery shopping affects client satisfaction and how to achieve the quality of service that is above expectations in the banking sector using this method. It is also pointed out that the human factor (employees) is an extremely important category when it comes to measuring service quality in the banking sector. The research identified the steps which should be followed in order to make mystery shopping more successful. The further research that could be carried out are the financial indicators of service quality before and after the use of the mystery shopping tools.
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Marketing strategija tajne kupovine u uslužnom sektoru
T1  - Marketing strategy of mystery shopping in service sector
EP  - 184
IS  - 2
SP  - 163
VL  - 8
DO  - 10.5937/PosEko1402163D
UR  - conv_559
ER  - 

@article{
author = "Dašić, Danijela and Supić, Dejan and Mihić, Svetlana",
year = "2014",
abstract = "Jedan od načina merenja kvaliteta usluge je i tajna kupovina. Tajnom kupovinom se meri ponašanje zaposlenih u jednoj organizaciji. Zaposleni u bankama se ocenjuju tokom uslužne interakcije. Zaposleni su ujedno i prva karika komunikacije korisnika sa bankom. Rad se zasniva na prikazu načina na koji se izvodi tajna kupovina u bankama kao i prikazu rezultata tajne kupovine u najvećim bankama u Novom Sadu. Cilj istraživanja je prikaz značaja tajne kupovine u bankama, problem koji se rešava je kvalitet usluge u bankama. Metodologija koja je vršena je anketiranje zaposlenih, kao i istraživanje i analiza dobijenih internih materijala od strane banaka. Kao rezultat ističemo kako tajna kupovina utiče na zadovoljstvo i satisfakciju klijenata i na koji način se tajnom kupovinom može dostići kvalitet usluge koji je iznad očekivanja u bankarskom sektoru. Ističe se takođe koliko su ljudski faktor tj zaposleni važna kategorija u merenju kvaliteta usluge u bankarskom sektoru. Istraživanjem su uočeni i koraci kojih bi se trebalo pridržavati da bi tajna kupovina bila što uspešnija. Dalja istraživanja koja bi se mogla izvesti iz navedenog su finansijski pokazatelji kvaliteta usluge pre korišćenja marketing strategije tajne kupovine i nakon korišćenja iste., Mystery shopping measures the behavior of employees in an organization. Employees of a bank are assessed during the service interaction. Employees are also the first link of communication with the bank consumers. This work is based on a review of ways of mystery shopping in banks and on the results of mystery shopping in the largest banks in Novi Sad. The aim of the research is to show the importance of mystery shopping in banks, focusing on their service quality. The study adopts the research method of employee survey and the review and analysis of the internal financial statements of the banks. As a result, it can be emphasized the way in which mystery shopping affects client satisfaction and how to achieve the quality of service that is above expectations in the banking sector using this method. It is also pointed out that the human factor (employees) is an extremely important category when it comes to measuring service quality in the banking sector. The research identified the steps which should be followed in order to make mystery shopping more successful. The further research that could be carried out are the financial indicators of service quality before and after the use of the mystery shopping tools.",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Marketing strategija tajne kupovine u uslužnom sektoru, Marketing strategy of mystery shopping in service sector",
pages = "184-163",
number = "2",
volume = "8",
doi = "10.5937/PosEko1402163D",
url = "conv_559"
}

Dašić, D., Supić, D.,& Mihić, S.. (2014). Marketing strategija tajne kupovine u uslužnom sektoru. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 8(2), 163-184.
https://doi.org/10.5937/PosEko1402163D
conv_559

Dašić D, Supić D, Mihić S. Marketing strategija tajne kupovine u uslužnom sektoru. in Poslovna ekonomija. 2014;8(2):163-184.
doi:10.5937/PosEko1402163D
conv_559 .

Dašić, Danijela, Supić, Dejan, Mihić, Svetlana, "Marketing strategija tajne kupovine u uslužnom sektoru" in Poslovna ekonomija, 8, no. 2 (2014):163-184,
https://doi.org/10.5937/PosEko1402163D .,
conv_559 .

TY  - JOUR
AU  - Dašić, Danijela
AU  - Mihić, Svetlana
AU  - Supić, Dejan
PY  - 2014
UR  - https://redun.educons.edu.rs/handle/123456789/217
AB  - U današnje vreme, kvalitet usluge je nesumnjivo najznaCajnija kategorija u bankarskom sektoru. Fokusiranost na potrošaCe tj klijente poslednjih godina doživljava ekspanziju u uslužno orjentisanim delatnostima a pogotovu bankama. Potrebe korisnika finansijskih usluga dinamiCno se menjaju, zbog Cega je neophodno da banke razviju dugoroCne poslovne odnose sa svojim klijentima, kako bi zadovoljile njihove potrebe i bile profitabilne. Pored svega toga vlada i velika konkurencija na bankarskom tržištu, i veoma Cesto je kvalitet usluge komparativna prednost banke. Jedan od naCina merenja kvaliteta usluge je i tajna kupovina. Tajnom kupovinom se meri ponašanje zaposlenih u organizaciji. Zaposleni u bankama se ocenjuju tokom uslužne interakcije. Zaposleni su ujedno i prva karika komunikacije korisnika sa bankom. Rad se zasniva na prikazu naCina na koji se izvodi tajna kupovina u bankama kao i prikazu rezultata tajne kupovine u najvećim bankama u Novom Sadu. Cilj istraživanja je prikaz znaCaja tajne kupovine u bankama, problem koji se rešava je kvalitet usluge u bankama. Metodologija je obuhvatala anketiranje zaposlenih, istraživanje i analizu dobijenih internih materijala od banaka. Kao rezultat istiCemo kako tajna kupovina utiCe na zadovoljstvo i satisfakciju klijenata i na koji naCin se tajnom kupovinom može dostići kvalitet usluge koji je iznad oCekivanja u bankarskom sektoru. IstiCe se takođe koliko su ljudski faktor tj zaposleni važna kategorija u merenju kvaliteta usluge u bankarskom sektoru. Istraživanjem su uoCeni i koraci kojih bi se trebalo pridržavati da bi tajna kupovina bila što uspešnija. Dalja istraživanja koja bi se mogla izvesti iz navedenog su finansijski pokazatelji kvaliteta usluge pre korišćenja alata tajne kupovine i nakon njihovog korišćenja.
AB  - In our present times the quality of service is beyond any doubt the most significant category in the banking sector. Focus on consumers, i.e. clients over the last few years is experiencing an expansion in the services oriented activities especially in banks. The needs of users of financial services have also experienced a dynamic change and it is necessary for the banks to develop their long-term business relationship with their clients, in order to satisfy their needs and render their own business profitable. In addition, a robust competition prevails on the banking market, and very often quality of service appears to be the competitive advantage of a bank. One of the ways to measure quality of service is also its mystery shopping. Mystery shopping is measuring the conduct of staff employed in an organisation. Bank employees are being judged during their service offering interaction. Staff employed is also the first link in the chain of communication between the client and the bank. The paper is based on the presentation of the manner in which the mystery shopping is conducted in banks, and also on the presentation of results of the mystery shopping in the major banks operating in Novi Sad. The objective of this research work is to present the significance that the mystery shopping has in banks, and the problem thus resolved is the quality of services offered in banks. Methodology applied was interviewing of the staff employed, and the research and analysis of the internal materials received from banks. We are pointing out, based on the result obtained from the research, at the ways in which mystery shopping is affecting satisfaction of clients, and the ways in which through mystery shopping the high quality of service can be achieved, the one that is beyond expectations in the banking sector. Emphasis is also made at the importance that the human factor has, i.e. staff employed as an important category in measuring quality of service offered in the banking sector. Research disclosed also the steps that should be applied in order to render mystery shopping more effective. Further research that could be conducted from the above mentioned are the financial indicators of the quality of service before the application of the mystery shopping tool and after its implementation.
PB  - Udruženje banaka Srbije, Beograd
T2  - Bankarstvo
T1  - Kvalitet usluge u bankama primenom tehnike tajne kupovine
T1  - Quality of service in banks by applying the mystery shopping technique
EP  - 145
IS  - 6
SP  - 120
VL  - 43
DO  - 10.5937/bankarstvo1406120D
UR  - conv_328
ER  - 

@article{
author = "Dašić, Danijela and Mihić, Svetlana and Supić, Dejan",
year = "2014",
abstract = "U današnje vreme, kvalitet usluge je nesumnjivo najznaCajnija kategorija u bankarskom sektoru. Fokusiranost na potrošaCe tj klijente poslednjih godina doživljava ekspanziju u uslužno orjentisanim delatnostima a pogotovu bankama. Potrebe korisnika finansijskih usluga dinamiCno se menjaju, zbog Cega je neophodno da banke razviju dugoroCne poslovne odnose sa svojim klijentima, kako bi zadovoljile njihove potrebe i bile profitabilne. Pored svega toga vlada i velika konkurencija na bankarskom tržištu, i veoma Cesto je kvalitet usluge komparativna prednost banke. Jedan od naCina merenja kvaliteta usluge je i tajna kupovina. Tajnom kupovinom se meri ponašanje zaposlenih u organizaciji. Zaposleni u bankama se ocenjuju tokom uslužne interakcije. Zaposleni su ujedno i prva karika komunikacije korisnika sa bankom. Rad se zasniva na prikazu naCina na koji se izvodi tajna kupovina u bankama kao i prikazu rezultata tajne kupovine u najvećim bankama u Novom Sadu. Cilj istraživanja je prikaz znaCaja tajne kupovine u bankama, problem koji se rešava je kvalitet usluge u bankama. Metodologija je obuhvatala anketiranje zaposlenih, istraživanje i analizu dobijenih internih materijala od banaka. Kao rezultat istiCemo kako tajna kupovina utiCe na zadovoljstvo i satisfakciju klijenata i na koji naCin se tajnom kupovinom može dostići kvalitet usluge koji je iznad oCekivanja u bankarskom sektoru. IstiCe se takođe koliko su ljudski faktor tj zaposleni važna kategorija u merenju kvaliteta usluge u bankarskom sektoru. Istraživanjem su uoCeni i koraci kojih bi se trebalo pridržavati da bi tajna kupovina bila što uspešnija. Dalja istraživanja koja bi se mogla izvesti iz navedenog su finansijski pokazatelji kvaliteta usluge pre korišćenja alata tajne kupovine i nakon njihovog korišćenja., In our present times the quality of service is beyond any doubt the most significant category in the banking sector. Focus on consumers, i.e. clients over the last few years is experiencing an expansion in the services oriented activities especially in banks. The needs of users of financial services have also experienced a dynamic change and it is necessary for the banks to develop their long-term business relationship with their clients, in order to satisfy their needs and render their own business profitable. In addition, a robust competition prevails on the banking market, and very often quality of service appears to be the competitive advantage of a bank. One of the ways to measure quality of service is also its mystery shopping. Mystery shopping is measuring the conduct of staff employed in an organisation. Bank employees are being judged during their service offering interaction. Staff employed is also the first link in the chain of communication between the client and the bank. The paper is based on the presentation of the manner in which the mystery shopping is conducted in banks, and also on the presentation of results of the mystery shopping in the major banks operating in Novi Sad. The objective of this research work is to present the significance that the mystery shopping has in banks, and the problem thus resolved is the quality of services offered in banks. Methodology applied was interviewing of the staff employed, and the research and analysis of the internal materials received from banks. We are pointing out, based on the result obtained from the research, at the ways in which mystery shopping is affecting satisfaction of clients, and the ways in which through mystery shopping the high quality of service can be achieved, the one that is beyond expectations in the banking sector. Emphasis is also made at the importance that the human factor has, i.e. staff employed as an important category in measuring quality of service offered in the banking sector. Research disclosed also the steps that should be applied in order to render mystery shopping more effective. Further research that could be conducted from the above mentioned are the financial indicators of the quality of service before the application of the mystery shopping tool and after its implementation.",
publisher = "Udruženje banaka Srbije, Beograd",
journal = "Bankarstvo",
title = "Kvalitet usluge u bankama primenom tehnike tajne kupovine, Quality of service in banks by applying the mystery shopping technique",
pages = "145-120",
number = "6",
volume = "43",
doi = "10.5937/bankarstvo1406120D",
url = "conv_328"
}

Dašić, D., Mihić, S.,& Supić, D.. (2014). Kvalitet usluge u bankama primenom tehnike tajne kupovine. in Bankarstvo
Udruženje banaka Srbije, Beograd., 43(6), 120-145.
https://doi.org/10.5937/bankarstvo1406120D
conv_328

Dašić D, Mihić S, Supić D. Kvalitet usluge u bankama primenom tehnike tajne kupovine. in Bankarstvo. 2014;43(6):120-145.
doi:10.5937/bankarstvo1406120D
conv_328 .

Dašić, Danijela, Mihić, Svetlana, Supić, Dejan, "Kvalitet usluge u bankama primenom tehnike tajne kupovine" in Bankarstvo, 43, no. 6 (2014):120-145,
https://doi.org/10.5937/bankarstvo1406120D .,
conv_328 .

TY  - JOUR
AU  - Mihajlović, Milan
AU  - Mihić, Svetlana
AU  - Rađenović, Dragan
PY  - 2013
UR  - https://redun.educons.edu.rs/handle/123456789/198
AB  - Pojam restrukturiranja se uzima kao sinonim za preduzimanje velikih i složenih promena u preduzeću i njegovom poslovanju. Restrukturiranje ima veoma dubok značaj i uključuje više različitih aktivnosti, odnosno preduzimanje više akcija odjednom. S obzirom na značaj koja javna preduzeća u Republici Srbiji imaju i situaciju u kojoj se nalaze restrukturiranja se nameće kao neophodnost njihovog usmeravanja ka tržišnim principima poslovanja. U radu je dat prikaz stanja u najznačajnijim javnim preduzećima Republike Srbije čiji je osnivač država, odnosno pokrajina i to prema završnim računima za prethodne dve godine. Ukazano je na probleme u njihovom poslovanju i date su smernice kojima bi se konkretni problemi mogli otkloniti u narednom periodu.
AB  - The concept of restructuring is taken as a synonym for undertaking large and complex changes in the company and its operations. Restructuring has a very deep meaning and includes a variety of activities, that, taking several actions at once. Given the importance of public companies in Serbia have and also situation where there are, restructuring imposes as necessity for their convergence to market business principles. This paper presents the situation of most important public companies of Serbia established by the state or province by the final accounts for the previous two years. The problems in their business were identified and guidelines are given which would be able to eliminate specific problems in the future.
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Restrukturiranje javnih preduzeća u Srbiji - usmeravanje ka tržišnim principima poslovanja
T1  - Restructuring of public enterprises in Serbia: Directing to the market principles of business
EP  - 176
IS  - 1
SP  - 157
VL  - 7
UR  - conv_530
ER  - 

@article{
author = "Mihajlović, Milan and Mihić, Svetlana and Rađenović, Dragan",
year = "2013",
abstract = "Pojam restrukturiranja se uzima kao sinonim za preduzimanje velikih i složenih promena u preduzeću i njegovom poslovanju. Restrukturiranje ima veoma dubok značaj i uključuje više različitih aktivnosti, odnosno preduzimanje više akcija odjednom. S obzirom na značaj koja javna preduzeća u Republici Srbiji imaju i situaciju u kojoj se nalaze restrukturiranja se nameće kao neophodnost njihovog usmeravanja ka tržišnim principima poslovanja. U radu je dat prikaz stanja u najznačajnijim javnim preduzećima Republike Srbije čiji je osnivač država, odnosno pokrajina i to prema završnim računima za prethodne dve godine. Ukazano je na probleme u njihovom poslovanju i date su smernice kojima bi se konkretni problemi mogli otkloniti u narednom periodu., The concept of restructuring is taken as a synonym for undertaking large and complex changes in the company and its operations. Restructuring has a very deep meaning and includes a variety of activities, that, taking several actions at once. Given the importance of public companies in Serbia have and also situation where there are, restructuring imposes as necessity for their convergence to market business principles. This paper presents the situation of most important public companies of Serbia established by the state or province by the final accounts for the previous two years. The problems in their business were identified and guidelines are given which would be able to eliminate specific problems in the future.",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Restrukturiranje javnih preduzeća u Srbiji - usmeravanje ka tržišnim principima poslovanja, Restructuring of public enterprises in Serbia: Directing to the market principles of business",
pages = "176-157",
number = "1",
volume = "7",
url = "conv_530"
}

Mihajlović, M., Mihić, S.,& Rađenović, D.. (2013). Restrukturiranje javnih preduzeća u Srbiji - usmeravanje ka tržišnim principima poslovanja. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 7(1), 157-176.
conv_530

Mihajlović M, Mihić S, Rađenović D. Restrukturiranje javnih preduzeća u Srbiji - usmeravanje ka tržišnim principima poslovanja. in Poslovna ekonomija. 2013;7(1):157-176.
conv_530 .

Mihajlović, Milan, Mihić, Svetlana, Rađenović, Dragan, "Restrukturiranje javnih preduzeća u Srbiji - usmeravanje ka tržišnim principima poslovanja" in Poslovna ekonomija, 7, no. 1 (2013):157-176,
conv_530 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Muhi, Bela
AU  - Domazet, Siniša
AU  - Mihajlović, Milan
AU  - Supić, Dejan
PY  - 2013
UR  - https://redun.educons.edu.rs/handle/123456789/188
AB  - Evropa je sa stanovišta učešća u turističkom prometu i potrošnji već decenijama najznačajnije turističko područje sveta. U granicama Evropske unije nalaze se najrazvijenije inicijativne i receptivne turističke zemlje. Dugi niz godina na području Evropske unije velika pažnja se posvećuje razvoju turizma odnosno razvoju pojedinih instrumenata i mera koje treba da omoguće skladan i kontinuiran razvoj turizma. Putem specijalizovanih institucija i fondova Evropska unija pomaže i direktno i indirektno učestvuje kroz razne forme u razvoju turizma i u ruralnim područjima, a jačanje politike ruralnog razvoja postao je jedan od najvećih prioriteta Evropske unije. Uzimajući u obzir značaj finansijske podrške Evropske unije u razvoju turizma, u ovom radu se daje kratak pregled sistema podrške Evropske unije u stimulisanju razvoja turizma, kao i fondova sa posebnim osvrtom na mogućnosti u razvoju seoskog turizma. .
AB  - From the view of participation in touristic market and expenditure, Europe has been the one of the most important touristic areas of the World for decades. Within the borders of European Union the most developed initial and receptive touristic countries are located. During the years, at European Union area, great concern has been dedicated to tourism development, apropos to special instruments and measures development which has to make possible harmonous and continuous tourism development, as well. Through special institutions and funds, European Union supports and directly and indirectly participates by different forms in touristic development in rural areas as well, and rural development policy has become one of the greatest European Union priority. Taking into consideration the importance of European Union financial support in tourism development, this work presents a short oversight of European Union supporting system related to tourism development stimulation, as well as funds with a special consideration to rural tourism development. .
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Razvojni pravci turizma uz podršku fondova Evropske unije - šansa za privredni oporavak Vojvodine
T1  - Development trends of tourism supported by European Union funds: Opportunity for economy recovering of Vojvodina
EP  - 298
IS  - 2
SP  - 271
VL  - 7
UR  - conv_542
ER  - 

@article{
author = "Mihić, Svetlana and Muhi, Bela and Domazet, Siniša and Mihajlović, Milan and Supić, Dejan",
year = "2013",
abstract = "Evropa je sa stanovišta učešća u turističkom prometu i potrošnji već decenijama najznačajnije turističko područje sveta. U granicama Evropske unije nalaze se najrazvijenije inicijativne i receptivne turističke zemlje. Dugi niz godina na području Evropske unije velika pažnja se posvećuje razvoju turizma odnosno razvoju pojedinih instrumenata i mera koje treba da omoguće skladan i kontinuiran razvoj turizma. Putem specijalizovanih institucija i fondova Evropska unija pomaže i direktno i indirektno učestvuje kroz razne forme u razvoju turizma i u ruralnim područjima, a jačanje politike ruralnog razvoja postao je jedan od najvećih prioriteta Evropske unije. Uzimajući u obzir značaj finansijske podrške Evropske unije u razvoju turizma, u ovom radu se daje kratak pregled sistema podrške Evropske unije u stimulisanju razvoja turizma, kao i fondova sa posebnim osvrtom na mogućnosti u razvoju seoskog turizma. ., From the view of participation in touristic market and expenditure, Europe has been the one of the most important touristic areas of the World for decades. Within the borders of European Union the most developed initial and receptive touristic countries are located. During the years, at European Union area, great concern has been dedicated to tourism development, apropos to special instruments and measures development which has to make possible harmonous and continuous tourism development, as well. Through special institutions and funds, European Union supports and directly and indirectly participates by different forms in touristic development in rural areas as well, and rural development policy has become one of the greatest European Union priority. Taking into consideration the importance of European Union financial support in tourism development, this work presents a short oversight of European Union supporting system related to tourism development stimulation, as well as funds with a special consideration to rural tourism development. .",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Razvojni pravci turizma uz podršku fondova Evropske unije - šansa za privredni oporavak Vojvodine, Development trends of tourism supported by European Union funds: Opportunity for economy recovering of Vojvodina",
pages = "298-271",
number = "2",
volume = "7",
url = "conv_542"
}

Mihić, S., Muhi, B., Domazet, S., Mihajlović, M.,& Supić, D.. (2013). Razvojni pravci turizma uz podršku fondova Evropske unije - šansa za privredni oporavak Vojvodine. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 7(2), 271-298.
conv_542

Mihić S, Muhi B, Domazet S, Mihajlović M, Supić D. Razvojni pravci turizma uz podršku fondova Evropske unije - šansa za privredni oporavak Vojvodine. in Poslovna ekonomija. 2013;7(2):271-298.
conv_542 .

Mihić, Svetlana, Muhi, Bela, Domazet, Siniša, Mihajlović, Milan, Supić, Dejan, "Razvojni pravci turizma uz podršku fondova Evropske unije - šansa za privredni oporavak Vojvodine" in Poslovna ekonomija, 7, no. 2 (2013):271-298,
conv_542 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Rađenović, D.
AU  - Supić, Dejan
PY  - 2013
UR  - https://redun.educons.edu.rs/handle/123456789/178
AB  - Customer behaviour research comprises numerous scopes, i.e. research processes in which individuals and groups are engaged during choosing, buying and using products, services, ideas... in order to satisfy their needs and wishes. In the first phases of its development, this scientific discipline has been known as customers' behaviour and emphasizes interactions between customers and manufacturers at the moment of buying. Marketing experts comprehend now that customers' behaviour is a process, not only an interaction which happens in a moment when a customer gives his money and rewords back its products and services. In order of customers' behaviour comprehension and understanding of superior marketing strategies, it is necessary to find out what customers feel, work..., as well as things and places which affect their behaviour. The research taken out through this work gives some answers about women customers' behaviour, an increasing group now days which make 80% of decisions concerning purchase.
T2  - Metalurgia International
T1  - Consumer behaviour - building marketing strategy
EP  - 120
IS  - 8
SP  - 116
VL  - 18
UR  - conv_1191
ER  - 

@article{
author = "Mihić, Svetlana and Rađenović, D. and Supić, Dejan",
year = "2013",
abstract = "Customer behaviour research comprises numerous scopes, i.e. research processes in which individuals and groups are engaged during choosing, buying and using products, services, ideas... in order to satisfy their needs and wishes. In the first phases of its development, this scientific discipline has been known as customers' behaviour and emphasizes interactions between customers and manufacturers at the moment of buying. Marketing experts comprehend now that customers' behaviour is a process, not only an interaction which happens in a moment when a customer gives his money and rewords back its products and services. In order of customers' behaviour comprehension and understanding of superior marketing strategies, it is necessary to find out what customers feel, work..., as well as things and places which affect their behaviour. The research taken out through this work gives some answers about women customers' behaviour, an increasing group now days which make 80% of decisions concerning purchase.",
journal = "Metalurgia International",
title = "Consumer behaviour - building marketing strategy",
pages = "120-116",
number = "8",
volume = "18",
url = "conv_1191"
}

Mihić, S., Rađenović, D.,& Supić, D.. (2013). Consumer behaviour - building marketing strategy. in Metalurgia International, 18(8), 116-120.
conv_1191

Mihić S, Rađenović D, Supić D. Consumer behaviour - building marketing strategy. in Metalurgia International. 2013;18(8):116-120.
conv_1191 .

Mihić, Svetlana, Rađenović, D., Supić, Dejan, "Consumer behaviour - building marketing strategy" in Metalurgia International, 18, no. 8 (2013):116-120,
conv_1191 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Mihajlović, Milan
AU  - Supić, Dejan
PY  - 2013
UR  - https://redun.educons.edu.rs/handle/123456789/212
AB  - The economic crisis provides a challenging environment for Serbia to find funding for social measures, which are some of the most important parts of the agreement the government coalition partners signed before forming new executive authorities. About 700,000 people in Serbia are living below the poverty line, with a monthly income of less than 80 moos, according to a new database on the socially vulnerable. Results of the project were released in April. Even for younger people, finding or keeping a job in Serbia is a challenge. For those over 55, it can become nearly impossible. As many as 95% of the unemployed in that age bracket have been unable to locate work after their former employers shut down or cut back on personnel. One of the important tasks of Serbia, in the process of joining the European Union, is to participate in the European process of social inclusion, what includes the development and improvement of involvement of individuals, enterprises and other social grow in social change in Serbia. The aim of this paper is charity marketing and marketing to the social order as a means companies to participate in reducing poverty rates. The company publicly demonstrate the value of your brand and motivate consumers to buy their product, percentage of sales given to charity which creates synergy.
PB  - EDITURA STIINTIFICA FMR, BUCHAREST
T2  - Metalurgia International
T1  - Cr marketing and reduction of poverty - the case of Serbia
EP  - 374
SP  - 368
VL  - 18
UR  - conv_796
ER  - 

@article{
author = "Mihić, Svetlana and Mihajlović, Milan and Supić, Dejan",
year = "2013",
abstract = "The economic crisis provides a challenging environment for Serbia to find funding for social measures, which are some of the most important parts of the agreement the government coalition partners signed before forming new executive authorities. About 700,000 people in Serbia are living below the poverty line, with a monthly income of less than 80 moos, according to a new database on the socially vulnerable. Results of the project were released in April. Even for younger people, finding or keeping a job in Serbia is a challenge. For those over 55, it can become nearly impossible. As many as 95% of the unemployed in that age bracket have been unable to locate work after their former employers shut down or cut back on personnel. One of the important tasks of Serbia, in the process of joining the European Union, is to participate in the European process of social inclusion, what includes the development and improvement of involvement of individuals, enterprises and other social grow in social change in Serbia. The aim of this paper is charity marketing and marketing to the social order as a means companies to participate in reducing poverty rates. The company publicly demonstrate the value of your brand and motivate consumers to buy their product, percentage of sales given to charity which creates synergy.",
publisher = "EDITURA STIINTIFICA FMR, BUCHAREST",
journal = "Metalurgia International",
title = "Cr marketing and reduction of poverty - the case of Serbia",
pages = "374-368",
volume = "18",
url = "conv_796"
}

Mihić, S., Mihajlović, M.,& Supić, D.. (2013). Cr marketing and reduction of poverty - the case of Serbia. in Metalurgia International
EDITURA STIINTIFICA FMR, BUCHAREST., 18, 368-374.
conv_796

Mihić S, Mihajlović M, Supić D. Cr marketing and reduction of poverty - the case of Serbia. in Metalurgia International. 2013;18:368-374.
conv_796 .

Mihić, Svetlana, Mihajlović, Milan, Supić, Dejan, "Cr marketing and reduction of poverty - the case of Serbia" in Metalurgia International, 18 (2013):368-374,
conv_796 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Mihajlović, Milan
AU  - Supić, Dejan
PY  - 2013
UR  - https://redun.educons.edu.rs/handle/123456789/203
AB  - The economic crisis provides a challenging environment for Serbia to find funding for social measures, which are some of the most important parts of the agreement the government coalition partners signed before forming new executive authorities. About 700,000 people in Serbia are living below the poverty line, with a monthly income of less than 80 euros, according to a new database on the socially vulnerable. Results of the project were released in April. Even for younger people, finding or keeping a job in Serbia is a challenge. For those over 55, it can become nearly impossible. As many as 95% of the unemployed in that age bracket have been unable to locate work after their former employers shut down or cut back on personnel. One of the important tasks of Serbia, in the process of joining the European Union, is to participate in the European process of social inclusion, what includes the development and improvement of involvement of individuals, enterprises and other social groups in social change in Serbia. The aim of this paper is Charity marketing, and marketing to the social order, as a means companies to participate in reducing poverty rates. The company publicly demonstrate the value of your brand and motivate consumers to buy their product, percentage of sales given to charity, which creates synergy.
T2  - Metalurgia International
T1  - CR marketing and reduction of poverty-the case of Serbia
EP  - 374
IS  - SPEC.4
SP  - 368
VL  - 18
UR  - conv_1195
ER  - 

@article{
author = "Mihić, Svetlana and Mihajlović, Milan and Supić, Dejan",
year = "2013",
abstract = "The economic crisis provides a challenging environment for Serbia to find funding for social measures, which are some of the most important parts of the agreement the government coalition partners signed before forming new executive authorities. About 700,000 people in Serbia are living below the poverty line, with a monthly income of less than 80 euros, according to a new database on the socially vulnerable. Results of the project were released in April. Even for younger people, finding or keeping a job in Serbia is a challenge. For those over 55, it can become nearly impossible. As many as 95% of the unemployed in that age bracket have been unable to locate work after their former employers shut down or cut back on personnel. One of the important tasks of Serbia, in the process of joining the European Union, is to participate in the European process of social inclusion, what includes the development and improvement of involvement of individuals, enterprises and other social groups in social change in Serbia. The aim of this paper is Charity marketing, and marketing to the social order, as a means companies to participate in reducing poverty rates. The company publicly demonstrate the value of your brand and motivate consumers to buy their product, percentage of sales given to charity, which creates synergy.",
journal = "Metalurgia International",
title = "CR marketing and reduction of poverty-the case of Serbia",
pages = "374-368",
number = "SPEC.4",
volume = "18",
url = "conv_1195"
}

Mihić, S., Mihajlović, M.,& Supić, D.. (2013). CR marketing and reduction of poverty-the case of Serbia. in Metalurgia International, 18(SPEC.4), 368-374.
conv_1195

Mihić S, Mihajlović M, Supić D. CR marketing and reduction of poverty-the case of Serbia. in Metalurgia International. 2013;18(SPEC.4):368-374.
conv_1195 .

Mihić, Svetlana, Mihajlović, Milan, Supić, Dejan, "CR marketing and reduction of poverty-the case of Serbia" in Metalurgia International, 18, no. SPEC.4 (2013):368-374,
conv_1195 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Andrejević, Aleksandar
AU  - Mihajlović, Milan
PY  - 2012
UR  - https://redun.educons.edu.rs/handle/123456789/168
AB  - Mala i srednja preduzeća (MSP) imaju karakteristiku da povećavaju stepen i obim korišćenja novih resursa jedne privrede, uz visok stepen fleksibilnosti i adaptivnosti novim tržišnim i drugim uslovima. Problemi sa kojima se suočavaju MSP odnose se na poslovanje na teritorijalno ograničenom prostoru, te ograničenom broju kupaca sa kojima raspolažu, pa samim tim ostaju zavisna o ciklusima lokalne privrede, ograničenim ljudskim resursima čiji nedostatak onemogućava zapošljavanje marketinških specijalista te izdvajanje većih iznosa za marketing. Kako bi zadržali i izgradili svoje poslovanje, kao rešenje javlja se marketing odnosa koji ima za cilj izgradnju međusobno zadovoljavajućih dugoročnih odnosa s ključnim partnerima - klijentima, dobavljačima, distributerima i drugim marketinškim partnerima. Krajnji rezultat marketinga odnosa jeste izgradnja jedinstvene imovine preduzeća koja se naziva marketinška mreža. Valsnici/menadžeri malih i srednjih preduzeća na ovaj način prilagođavaju marketing prema svojim potrebama, odnosno sprovode marketing putem umrežavanja i to posebno stvaranjem ličnih mreža. .
AB  - Small and medium enterprises (SMEs) have a feature that increases the degree and extent of use of new resources of an economy with a high degree of flexibility and adaptability to new market and other conditions. Problems faced by SMEs relate to the business of the territory in a limited space and limited number of customers at their disposal, and therefore remain dependent on the cycles of the local economy, limited human resources, the lack of which prevents the recruitment of marketing specialists and the separation of larger amounts of marketing. In order to maintain and build their business, as there is a solution that relationship marketing aims to build mutually satisfying long-term relationships with key partners - customers, suppliers, distributors and other marketing partners. The end result of relationship marketing is to build a unique company asset called a marketing network. Valsnici / managers of SMEs in this way adapted to their marketing needs, and implement marketing through networking and in particular the creation of personal networks. .
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Marketing odnosa - uloga i značaj u malim i srednjim preduzećima
T1  - Relationship marketing: The role and importance of small and medium enterprises
EP  - 103
IS  - 1
SP  - 91
VL  - 6
UR  - conv_497
ER  - 

@article{
author = "Mihić, Svetlana and Andrejević, Aleksandar and Mihajlović, Milan",
year = "2012",
abstract = "Mala i srednja preduzeća (MSP) imaju karakteristiku da povećavaju stepen i obim korišćenja novih resursa jedne privrede, uz visok stepen fleksibilnosti i adaptivnosti novim tržišnim i drugim uslovima. Problemi sa kojima se suočavaju MSP odnose se na poslovanje na teritorijalno ograničenom prostoru, te ograničenom broju kupaca sa kojima raspolažu, pa samim tim ostaju zavisna o ciklusima lokalne privrede, ograničenim ljudskim resursima čiji nedostatak onemogućava zapošljavanje marketinških specijalista te izdvajanje većih iznosa za marketing. Kako bi zadržali i izgradili svoje poslovanje, kao rešenje javlja se marketing odnosa koji ima za cilj izgradnju međusobno zadovoljavajućih dugoročnih odnosa s ključnim partnerima - klijentima, dobavljačima, distributerima i drugim marketinškim partnerima. Krajnji rezultat marketinga odnosa jeste izgradnja jedinstvene imovine preduzeća koja se naziva marketinška mreža. Valsnici/menadžeri malih i srednjih preduzeća na ovaj način prilagođavaju marketing prema svojim potrebama, odnosno sprovode marketing putem umrežavanja i to posebno stvaranjem ličnih mreža. ., Small and medium enterprises (SMEs) have a feature that increases the degree and extent of use of new resources of an economy with a high degree of flexibility and adaptability to new market and other conditions. Problems faced by SMEs relate to the business of the territory in a limited space and limited number of customers at their disposal, and therefore remain dependent on the cycles of the local economy, limited human resources, the lack of which prevents the recruitment of marketing specialists and the separation of larger amounts of marketing. In order to maintain and build their business, as there is a solution that relationship marketing aims to build mutually satisfying long-term relationships with key partners - customers, suppliers, distributors and other marketing partners. The end result of relationship marketing is to build a unique company asset called a marketing network. Valsnici / managers of SMEs in this way adapted to their marketing needs, and implement marketing through networking and in particular the creation of personal networks. .",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Marketing odnosa - uloga i značaj u malim i srednjim preduzećima, Relationship marketing: The role and importance of small and medium enterprises",
pages = "103-91",
number = "1",
volume = "6",
url = "conv_497"
}

Mihić, S., Andrejević, A.,& Mihajlović, M.. (2012). Marketing odnosa - uloga i značaj u malim i srednjim preduzećima. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 6(1), 91-103.
conv_497

Mihić S, Andrejević A, Mihajlović M. Marketing odnosa - uloga i značaj u malim i srednjim preduzećima. in Poslovna ekonomija. 2012;6(1):91-103.
conv_497 .

Mihić, Svetlana, Andrejević, Aleksandar, Mihajlović, Milan, "Marketing odnosa - uloga i značaj u malim i srednjim preduzećima" in Poslovna ekonomija, 6, no. 1 (2012):91-103,
conv_497 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Andrejević, Aleksandar
AU  - Mihajlović, Milan
PY  - 2012
UR  - https://redun.educons.edu.rs/handle/123456789/141
AB  - Savremena poljoprivreda se suočava s novim izazovima na području održivog razvoja i od nje se zahteva ne samo da isporučuje proizvode zadovoljavajućeg kvaliteta, već i da vodi računa o brojnim posledicama ekološkog i socijalnog karaktera, koje se na nju odnose, a koje neposredno utiču na celokupno društvo. Osnovni razlozi za ekspanziju organske poljoprivrede nalaze se u rezultatima medicinskih istraživanja, koja ukazuju na povećanje zdravstvenog rizika pri konzumiranju hrane poreklom iz intenzivne konvencionalne proizvodnje. Rizik se najviše odrazio na visoku učestalost poremećaja razvoja i zdravlja novorođenčadi, kao i na poremećaje plodnosti koji su dokazani i kod ljudi i kod životinja. Suština ovoga rada se ogleda u prikazu značaja konkretne oblasti marketinga - ponašanje potrošača, kao i naših mogućnosti da se priključimo novim trendovima, kako u proizvodnji, tako i u potrošnji proizvoda organske poljoprivrede. .
AB  - Modern agriculture is facing new challenges in the field of sustainable development and it is required not only to supply products of satisfactory quality, but also take into account the numerous environmental and social consequences of characters relating thereto, and which directly affect the overall society. The main reasons for the expansion of organic agriculture are the results of medical studies that show increased health risks in consuming foods originating from intensive conventional production. Risk had the most high frequency of disorders of development and health of infants, as well as disorders of fertility that have been demonstrated in humans and animals. The essence of this work is reflected in the specific field of view, the importance of marketing - consumer behavior, as well as our opportunities to join the new trends, both in production and consumption of organic products. .
PB  - Društvo ekonomista "Ekonomika", Niš
T2  - Ekonomika
T1  - Savremeni potrošač i organska poljoprivreda u Srbiji - perspektive potrošnje organske hrane
T1  - Modern consumer and organic farming in Serbia: Perspectives of organic food consumption
EP  - 22
IS  - 2
SP  - 13
VL  - 58
UR  - conv_117
ER  - 

@article{
author = "Mihić, Svetlana and Andrejević, Aleksandar and Mihajlović, Milan",
year = "2012",
abstract = "Savremena poljoprivreda se suočava s novim izazovima na području održivog razvoja i od nje se zahteva ne samo da isporučuje proizvode zadovoljavajućeg kvaliteta, već i da vodi računa o brojnim posledicama ekološkog i socijalnog karaktera, koje se na nju odnose, a koje neposredno utiču na celokupno društvo. Osnovni razlozi za ekspanziju organske poljoprivrede nalaze se u rezultatima medicinskih istraživanja, koja ukazuju na povećanje zdravstvenog rizika pri konzumiranju hrane poreklom iz intenzivne konvencionalne proizvodnje. Rizik se najviše odrazio na visoku učestalost poremećaja razvoja i zdravlja novorođenčadi, kao i na poremećaje plodnosti koji su dokazani i kod ljudi i kod životinja. Suština ovoga rada se ogleda u prikazu značaja konkretne oblasti marketinga - ponašanje potrošača, kao i naših mogućnosti da se priključimo novim trendovima, kako u proizvodnji, tako i u potrošnji proizvoda organske poljoprivrede. ., Modern agriculture is facing new challenges in the field of sustainable development and it is required not only to supply products of satisfactory quality, but also take into account the numerous environmental and social consequences of characters relating thereto, and which directly affect the overall society. The main reasons for the expansion of organic agriculture are the results of medical studies that show increased health risks in consuming foods originating from intensive conventional production. Risk had the most high frequency of disorders of development and health of infants, as well as disorders of fertility that have been demonstrated in humans and animals. The essence of this work is reflected in the specific field of view, the importance of marketing - consumer behavior, as well as our opportunities to join the new trends, both in production and consumption of organic products. .",
publisher = "Društvo ekonomista "Ekonomika", Niš",
journal = "Ekonomika",
title = "Savremeni potrošač i organska poljoprivreda u Srbiji - perspektive potrošnje organske hrane, Modern consumer and organic farming in Serbia: Perspectives of organic food consumption",
pages = "22-13",
number = "2",
volume = "58",
url = "conv_117"
}

Mihić, S., Andrejević, A.,& Mihajlović, M.. (2012). Savremeni potrošač i organska poljoprivreda u Srbiji - perspektive potrošnje organske hrane. in Ekonomika
Društvo ekonomista "Ekonomika", Niš., 58(2), 13-22.
conv_117

Mihić S, Andrejević A, Mihajlović M. Savremeni potrošač i organska poljoprivreda u Srbiji - perspektive potrošnje organske hrane. in Ekonomika. 2012;58(2):13-22.
conv_117 .

Mihić, Svetlana, Andrejević, Aleksandar, Mihajlović, Milan, "Savremeni potrošač i organska poljoprivreda u Srbiji - perspektive potrošnje organske hrane" in Ekonomika, 58, no. 2 (2012):13-22,
conv_117 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Radovanović, Mirjana
AU  - Mihajlović, Milan
PY  - 2011
UR  - https://redun.educons.edu.rs/handle/123456789/106
AB  - For transport purposes a great amount of fossil fuels is exploited which represents the biggest threat to global warming and the realization of sustainable development concept. European Union is trying to implement and plan this concept on the entire European continent. In order to manage the sustainable development strategy, it is necessary to conduct an all-inclusive analysis of the current state and depending on the results, set some goals and define the activities that will make their realization possible. This research is based on the analysis of the waterway transport on Danube River and its aim is to point out the facts, based on which it will be possible to predict further directions of sustainable transport development on the most important waterway of Europe. The research indicates the basic rules of European politics of sustainable inland waterway development. The River Danube is considered to be the backbone of water transport in Europe. It connects, via Rhine - Main Canal, Western Europe and Rotterdam harbor with the Black Sea, that is with Russia and the East. The authors also analyze the data about the use of Danube waterway for transport of goods and people. This research covered a short description of Danube, the analysis of Danube fleet, the analysis of the amount of transported goods and number of transported people as well as the analysis of load and unload of goods in Danube harbors. The research covered these points in the period starting from the year of 1950. Based on the result analysis the authors arrived at a conclusion that the use of River Danube for waterway transport purposes is unsatisfactory and that as such cannot be sustained in long term. Also, the research points to the basic European initiatives and investment projects in the field of river transport which is in implementation stage. Considering the basic regulation documents and research results, the authors present an overview of measures and suggestions for efficient management conducted so far, development of a unique information system and promotion of Danube waterway, which will lead towards long-term sustainable development transport on Danube and so it will stimulate a stable and sustainable development of all countries and regions in Europe.
PB  - PERGAMON-ELSEVIER SCIENCE LTD, OXFORD
T2  - Renewable & Sustainable Energy Reviews
T1  - Policy and promotion of sustainable inland waterway transport in Europe - Danube River
EP  - 1809
IS  - 4
SP  - 1801
VL  - 15
DO  - 10.1016/j.rser.2010.11.033
UR  - conv_732
ER  - 

@article{
author = "Mihić, Svetlana and Radovanović, Mirjana and Mihajlović, Milan",
year = "2011",
abstract = "For transport purposes a great amount of fossil fuels is exploited which represents the biggest threat to global warming and the realization of sustainable development concept. European Union is trying to implement and plan this concept on the entire European continent. In order to manage the sustainable development strategy, it is necessary to conduct an all-inclusive analysis of the current state and depending on the results, set some goals and define the activities that will make their realization possible. This research is based on the analysis of the waterway transport on Danube River and its aim is to point out the facts, based on which it will be possible to predict further directions of sustainable transport development on the most important waterway of Europe. The research indicates the basic rules of European politics of sustainable inland waterway development. The River Danube is considered to be the backbone of water transport in Europe. It connects, via Rhine - Main Canal, Western Europe and Rotterdam harbor with the Black Sea, that is with Russia and the East. The authors also analyze the data about the use of Danube waterway for transport of goods and people. This research covered a short description of Danube, the analysis of Danube fleet, the analysis of the amount of transported goods and number of transported people as well as the analysis of load and unload of goods in Danube harbors. The research covered these points in the period starting from the year of 1950. Based on the result analysis the authors arrived at a conclusion that the use of River Danube for waterway transport purposes is unsatisfactory and that as such cannot be sustained in long term. Also, the research points to the basic European initiatives and investment projects in the field of river transport which is in implementation stage. Considering the basic regulation documents and research results, the authors present an overview of measures and suggestions for efficient management conducted so far, development of a unique information system and promotion of Danube waterway, which will lead towards long-term sustainable development transport on Danube and so it will stimulate a stable and sustainable development of all countries and regions in Europe.",
publisher = "PERGAMON-ELSEVIER SCIENCE LTD, OXFORD",
journal = "Renewable & Sustainable Energy Reviews",
title = "Policy and promotion of sustainable inland waterway transport in Europe - Danube River",
pages = "1809-1801",
number = "4",
volume = "15",
doi = "10.1016/j.rser.2010.11.033",
url = "conv_732"
}

Mihić, S., Radovanović, M.,& Mihajlović, M.. (2011). Policy and promotion of sustainable inland waterway transport in Europe - Danube River. in Renewable & Sustainable Energy Reviews
PERGAMON-ELSEVIER SCIENCE LTD, OXFORD., 15(4), 1801-1809.
https://doi.org/10.1016/j.rser.2010.11.033
conv_732

Mihić S, Radovanović M, Mihajlović M. Policy and promotion of sustainable inland waterway transport in Europe - Danube River. in Renewable & Sustainable Energy Reviews. 2011;15(4):1801-1809.
doi:10.1016/j.rser.2010.11.033
conv_732 .

Mihić, Svetlana, Radovanović, Mirjana, Mihajlović, Milan, "Policy and promotion of sustainable inland waterway transport in Europe - Danube River" in Renewable & Sustainable Energy Reviews, 15, no. 4 (2011):1801-1809,
https://doi.org/10.1016/j.rser.2010.11.033 .,
conv_732 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Okanović, Ibrahim
PY  - 2011
UR  - https://redun.educons.edu.rs/handle/123456789/115
AB  - Modern business environment is based on entirely new dimensions, where the spatial dimension is lost in importance and goes into the background. Mass customization enables companies from around the world via the Internet to participate in the competition and fight for every customer. The aim of this paper is to explore on-line shopping in Serbia, as well as the possibility that companies use mass kastemerizaciju.Na the basis of these results the authors propose further steps for the implementation and development of this modern form of access to the consumer.
PB  - DRUNPP-SARAJEVO, SARAJEVO
T2  - Technics Technologies Education Management - TTEM
T1  - A new approach to mass customization to modern customer
EP  - 643
IS  - 3
SP  - 636
VL  - 6
UR  - conv_745
ER  - 

@article{
author = "Mihić, Svetlana and Okanović, Ibrahim",
year = "2011",
abstract = "Modern business environment is based on entirely new dimensions, where the spatial dimension is lost in importance and goes into the background. Mass customization enables companies from around the world via the Internet to participate in the competition and fight for every customer. The aim of this paper is to explore on-line shopping in Serbia, as well as the possibility that companies use mass kastemerizaciju.Na the basis of these results the authors propose further steps for the implementation and development of this modern form of access to the consumer.",
publisher = "DRUNPP-SARAJEVO, SARAJEVO",
journal = "Technics Technologies Education Management - TTEM",
title = "A new approach to mass customization to modern customer",
pages = "643-636",
number = "3",
volume = "6",
url = "conv_745"
}

Mihić, S.,& Okanović, I.. (2011). A new approach to mass customization to modern customer. in Technics Technologies Education Management - TTEM
DRUNPP-SARAJEVO, SARAJEVO., 6(3), 636-643.
conv_745

Mihić S, Okanović I. A new approach to mass customization to modern customer. in Technics Technologies Education Management - TTEM. 2011;6(3):636-643.
conv_745 .

Mihić, Svetlana, Okanović, Ibrahim, "A new approach to mass customization to modern customer" in Technics Technologies Education Management - TTEM, 6, no. 3 (2011):636-643,
conv_745 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Drobac, Milorad M.
AU  - Mihajlović, Milan
PY  - 2010
UR  - https://redun.educons.edu.rs/handle/123456789/60
AB  - In the developed world, the modern buyer is very aware of the backlog of environmental problems and all the consequences for the health and quality of life in general. Therefore, their responsibility, to be sure of eliminating all those who behave environmentally irresponsible. Eco-marketing, as well as conventional marketing, are elements of marketing mix, but extended and adapted to modern conditions. As a logical consequence there is distinct increase in demand for ecological food products (products and services) and support to companies whose activities fit the demands of citizens and legislators, when it comes to ecology. Eco-marketing is slowly cease to be desire, but becomes a need for products that their products are placed on discerning market. Thus, with the standard information on the composition and quality of product, and instructions for use and terms of use, the information appearing on the eligibility of certain eco products. Showing the importance of marketing and Serbian able to place eco products on the market of Europe is the essence of this paper.
PB  - Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
T2  - Ekonomika poljoprivrede
T1  - Eco marketing in export food
EP  - 46
IS  - 1
SP  - 35
VL  - 57
UR  - conv_941
ER  - 

@article{
author = "Mihić, Svetlana and Drobac, Milorad M. and Mihajlović, Milan",
year = "2010",
abstract = "In the developed world, the modern buyer is very aware of the backlog of environmental problems and all the consequences for the health and quality of life in general. Therefore, their responsibility, to be sure of eliminating all those who behave environmentally irresponsible. Eco-marketing, as well as conventional marketing, are elements of marketing mix, but extended and adapted to modern conditions. As a logical consequence there is distinct increase in demand for ecological food products (products and services) and support to companies whose activities fit the demands of citizens and legislators, when it comes to ecology. Eco-marketing is slowly cease to be desire, but becomes a need for products that their products are placed on discerning market. Thus, with the standard information on the composition and quality of product, and instructions for use and terms of use, the information appearing on the eligibility of certain eco products. Showing the importance of marketing and Serbian able to place eco products on the market of Europe is the essence of this paper.",
publisher = "Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt",
journal = "Ekonomika poljoprivrede",
title = "Eco marketing in export food",
pages = "46-35",
number = "1",
volume = "57",
url = "conv_941"
}

Mihić, S., Drobac, M. M.,& Mihajlović, M.. (2010). Eco marketing in export food. in Ekonomika poljoprivrede
Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt., 57(1), 35-46.
conv_941

Mihić S, Drobac MM, Mihajlović M. Eco marketing in export food. in Ekonomika poljoprivrede. 2010;57(1):35-46.
conv_941 .

Mihić, Svetlana, Drobac, Milorad M., Mihajlović, Milan, "Eco marketing in export food" in Ekonomika poljoprivrede, 57, no. 1 (2010):35-46,
conv_941 .

TY  - JOUR
AU  - Mihić, Svetlana
AU  - Okanović, Ibrahim
AU  - Mihajlović, Milan
PY  - 2010
UR  - https://redun.educons.edu.rs/handle/123456789/55
AB  - For transport purposes a great amount of fossil fuels is exploited which represents the biggest threat to global warming and the realization of sustainable development concept. European Union is trying to implement and plan this concept on the entire European continent. In order to manage the sustainable development strategy, it is necessary to conduct an all-inclusive analysis of the current state and depending on the results, set some goals and define the activities that will make their realization possible. This research is based on the analysis of the waterway transport on Danube River and its aim is to point out the facts, based on which it will be possible to predict further directions of sustainable transport development on the most important waterway of Europe. The research indicates the basic rules of European politics of sustainable inland waterway development. The River Danube is considered to be the backbone of water transport in Europe. It connects, via Rhine - Main Canal, Western Europe and Rotterdam harbor with the Black Sea, that is with Russia and the East. The authors also analyse the data about the use of Danube waterway for transport of goods This research covered a short description of Danube, the analysis of Danube fleet, the analysis of the amount of transported goods as well as the analysis of load and unload of goods. The research covered these points in the period starting from the year of 1950. Based on the result analysis the authors arrived at a conclusion that the use of River Danube for waterway transport purposes is unsatisfactory and that as such cannot be sustained in long term. Also, the research points to the basic European initiatives and investment projects in the field of river transport which is in implementation stage. Considering the basic regulation documents and research results, the authors present an overview of measures and suggestions for efficient management conducted so far, development of a unique information system and promotion of Danube waterway, which will lead towards long-term sustainable development transport on Danube and so it will stimulate a stable and sustainable development of all countries and regions in Europe.
T2  - Technics Technologies Education Management - TTEM
T1  - Promotion of Environmental Protetcion in the Danube River Basin
EP  - 483
IS  - 3
SP  - 472
VL  - 5
UR  - conv_1210
ER  - 

@article{
author = "Mihić, Svetlana and Okanović, Ibrahim and Mihajlović, Milan",
year = "2010",
abstract = "For transport purposes a great amount of fossil fuels is exploited which represents the biggest threat to global warming and the realization of sustainable development concept. European Union is trying to implement and plan this concept on the entire European continent. In order to manage the sustainable development strategy, it is necessary to conduct an all-inclusive analysis of the current state and depending on the results, set some goals and define the activities that will make their realization possible. This research is based on the analysis of the waterway transport on Danube River and its aim is to point out the facts, based on which it will be possible to predict further directions of sustainable transport development on the most important waterway of Europe. The research indicates the basic rules of European politics of sustainable inland waterway development. The River Danube is considered to be the backbone of water transport in Europe. It connects, via Rhine - Main Canal, Western Europe and Rotterdam harbor with the Black Sea, that is with Russia and the East. The authors also analyse the data about the use of Danube waterway for transport of goods This research covered a short description of Danube, the analysis of Danube fleet, the analysis of the amount of transported goods as well as the analysis of load and unload of goods. The research covered these points in the period starting from the year of 1950. Based on the result analysis the authors arrived at a conclusion that the use of River Danube for waterway transport purposes is unsatisfactory and that as such cannot be sustained in long term. Also, the research points to the basic European initiatives and investment projects in the field of river transport which is in implementation stage. Considering the basic regulation documents and research results, the authors present an overview of measures and suggestions for efficient management conducted so far, development of a unique information system and promotion of Danube waterway, which will lead towards long-term sustainable development transport on Danube and so it will stimulate a stable and sustainable development of all countries and regions in Europe.",
journal = "Technics Technologies Education Management - TTEM",
title = "Promotion of Environmental Protetcion in the Danube River Basin",
pages = "483-472",
number = "3",
volume = "5",
url = "conv_1210"
}

Mihić, S., Okanović, I.,& Mihajlović, M.. (2010). Promotion of Environmental Protetcion in the Danube River Basin. in Technics Technologies Education Management - TTEM, 5(3), 472-483.
conv_1210

Mihić S, Okanović I, Mihajlović M. Promotion of Environmental Protetcion in the Danube River Basin. in Technics Technologies Education Management - TTEM. 2010;5(3):472-483.
conv_1210 .

Mihić, Svetlana, Okanović, Ibrahim, Mihajlović, Milan, "Promotion of Environmental Protetcion in the Danube River Basin" in Technics Technologies Education Management - TTEM, 5, no. 3 (2010):472-483,
conv_1210 .

TY  - CONF
AU  - Mihić, Svetlana
AU  - Raletić, Sasa
PY  - 2010
UR  - https://redun.educons.edu.rs/handle/123456789/59
AB  - Consumers are mutually different significantly by demographic characteristics, cultures, social diversity, level of education, experience, and numerous personal and psychologically features. Taking into account these facts is the basis for the successful development of the company, ie segmentation and positioning. Many companies tend to be too much focus and organize according to their products and services, and too few of them focus on quality management own customers. Global competition, today, increasingly force manufacturing enterprises to direct their services towards individual needs and requirements, and to develop specific products by customer wish. Shift from market vendor in the market buyer has caused a drastic increase in the number of product variants, but the increase in the cost of such production. To remain competitive, companies have had to reduce the cost of internal units using new forms of logistics in which they fully support open innovation. Many facts indicate that the main driver of innovation development, success and high profitability of the company. This means that many do not even question why they are important innovations. Instead the focus is on how innovation and innovative way of keeping the process. The new management model innovation, which is called the open, recently introduced and popularized, based on the need for companies to open their innovation processes, and to combine its internal and external technology development to create new value. The idea of open innovation, first presented Chesbrough 2003rd year. The author of this subject, moreover, the vision of open innovation, as well as appropriate marketing strategies to overcome problems in proper logistics, as well as overcoming barriers between producers and final consumers. Above all, modem themes, and try to explain through numerous examples of the application of new forms of logistics.
PB  - INT CENTRE INNOVATION INDUSTRIAL LOGISTICS-ICIIL, VAASA
C3  - Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability
T1  - Use of open innovation as possible marketing strategy in logistic
EP  - 198
SP  - 191
UR  - conv_882
ER  - 

@conference{
author = "Mihić, Svetlana and Raletić, Sasa",
year = "2010",
abstract = "Consumers are mutually different significantly by demographic characteristics, cultures, social diversity, level of education, experience, and numerous personal and psychologically features. Taking into account these facts is the basis for the successful development of the company, ie segmentation and positioning. Many companies tend to be too much focus and organize according to their products and services, and too few of them focus on quality management own customers. Global competition, today, increasingly force manufacturing enterprises to direct their services towards individual needs and requirements, and to develop specific products by customer wish. Shift from market vendor in the market buyer has caused a drastic increase in the number of product variants, but the increase in the cost of such production. To remain competitive, companies have had to reduce the cost of internal units using new forms of logistics in which they fully support open innovation. Many facts indicate that the main driver of innovation development, success and high profitability of the company. This means that many do not even question why they are important innovations. Instead the focus is on how innovation and innovative way of keeping the process. The new management model innovation, which is called the open, recently introduced and popularized, based on the need for companies to open their innovation processes, and to combine its internal and external technology development to create new value. The idea of open innovation, first presented Chesbrough 2003rd year. The author of this subject, moreover, the vision of open innovation, as well as appropriate marketing strategies to overcome problems in proper logistics, as well as overcoming barriers between producers and final consumers. Above all, modem themes, and try to explain through numerous examples of the application of new forms of logistics.",
publisher = "INT CENTRE INNOVATION INDUSTRIAL LOGISTICS-ICIIL, VAASA",
journal = "Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability",
title = "Use of open innovation as possible marketing strategy in logistic",
pages = "198-191",
url = "conv_882"
}

Mihić, S.,& Raletić, S.. (2010). Use of open innovation as possible marketing strategy in logistic. in Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability
INT CENTRE INNOVATION INDUSTRIAL LOGISTICS-ICIIL, VAASA., 191-198.
conv_882

Mihić S, Raletić S. Use of open innovation as possible marketing strategy in logistic. in Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability. 2010;:191-198.
conv_882 .

Mihić, Svetlana, Raletić, Sasa, "Use of open innovation as possible marketing strategy in logistic" in Proceedings Icil'2010: International Conference on Industrial Logistics - Logistics and Sustainability (2010):191-198,
conv_882 .