TY  - JOUR
AU  - Đurđević, Diona
AU  - Muhi, Bela
AU  - Radnović, Branislav
AU  - Pavlakovič, Barbara
PY  - 2021
UR  - https://redun.educons.edu.rs/handle/123456789/670
AB  - The period of the pandemic, caused by the Corona virus, is known to have had a significant impact on the economy both globally and locally. Normalization and stabilization of business in the post-pandemic period is a very serious and difficult task. Tourism was one of the most endangered industries during this period, which not only suffered huge losses but also certain changes in the way of doing business. The health tourism services market had a high potential for growth and development even before the pandemic, and in the post-pandemic period it is certain to expect an increase in demand and interest in this form of tourism. AP of Vojvodina has a wide range of services in the offer of health tourism. It is necessary to precisely target and successfully communicate with the target groups in order to present the offer of healthy tourism in AP of Vojvodina. Marketing activities will require a high level of innovation and creativity in order to attract tourists and promote AP of Vojvodina, as the destination of health tourism.
PB  - Sremska Kamenica : Univerzitet Educons
T2  - Proceedings from the International Scientific Conference "Sustainable Economic Transformation in the Postpandemic Period", October 15, 2021, Sremska Kamenica, Serbia
T1  - Marketing Activities of Health Tourism in the Post-Pandemic Period
EP  - 62
SP  - 55
ER  - 

@article{
author = "Đurđević, Diona and Muhi, Bela and Radnović, Branislav and Pavlakovič, Barbara",
year = "2021",
abstract = "The period of the pandemic, caused by the Corona virus, is known to have had a significant impact on the economy both globally and locally. Normalization and stabilization of business in the post-pandemic period is a very serious and difficult task. Tourism was one of the most endangered industries during this period, which not only suffered huge losses but also certain changes in the way of doing business. The health tourism services market had a high potential for growth and development even before the pandemic, and in the post-pandemic period it is certain to expect an increase in demand and interest in this form of tourism. AP of Vojvodina has a wide range of services in the offer of health tourism. It is necessary to precisely target and successfully communicate with the target groups in order to present the offer of healthy tourism in AP of Vojvodina. Marketing activities will require a high level of innovation and creativity in order to attract tourists and promote AP of Vojvodina, as the destination of health tourism.",
publisher = "Sremska Kamenica : Univerzitet Educons",
journal = "Proceedings from the International Scientific Conference "Sustainable Economic Transformation in the Postpandemic Period", October 15, 2021, Sremska Kamenica, Serbia",
title = "Marketing Activities of Health Tourism in the Post-Pandemic Period",
pages = "62-55"
}

Đurđević, D., Muhi, B., Radnović, B.,& Pavlakovič, B.. (2021). Marketing Activities of Health Tourism in the Post-Pandemic Period. in Proceedings from the International Scientific Conference "Sustainable Economic Transformation in the Postpandemic Period", October 15, 2021, Sremska Kamenica, Serbia
Sremska Kamenica : Univerzitet Educons., 55-62.

Đurđević D, Muhi B, Radnović B, Pavlakovič B. Marketing Activities of Health Tourism in the Post-Pandemic Period. in Proceedings from the International Scientific Conference "Sustainable Economic Transformation in the Postpandemic Period", October 15, 2021, Sremska Kamenica, Serbia. 2021;:55-62..

Đurđević, Diona, Muhi, Bela, Radnović, Branislav, Pavlakovič, Barbara, "Marketing Activities of Health Tourism in the Post-Pandemic Period" in Proceedings from the International Scientific Conference "Sustainable Economic Transformation in the Postpandemic Period", October 15, 2021, Sremska Kamenica, Serbia (2021):55-62.

TY  - JOUR
AU  - Radnović, Branislav
PY  - 2021
UR  - https://redun.educons.edu.rs/handle/123456789/438
AB  - Republika Srbija je u prethodnih nekoliko godina povećala broj javnih usluga koje građani i privreda elektronskim putem mogu da dobiju od državnih institucija. Digitalizacija javne uprave je jedan od ključnih prioriteta Republike Srbije, jer je uočen značajan uticaj digitalizacije na povećanje transparentnosti postupka, smanjenje korupcije, smanjenje administrativnih troškova, povećanje konkurentnosti i ono što je najbitnije evidentno je da je proces digitalizacije u službi ekonomskog razvoja.
AB  - The Republic of Serbia has in recent years increased the number of public services that citizens electronically can receive from state institutions. The digitalisation of public administration is one of the priorities of the Republic of Serbia. Significant impacts of digitalisation are: increasing the transparency of the process, reduce corruption, reduce administrative costs, increase competitiveness and most importantly the process of digitization is in the function of economic development.
PB  - Institut za srpsku kulturu Priština, Leposavić
T2  - Baština
T1  - Digitalizacija procesa usluživanja građana kao korisnika javnih usluga u funkciji ekonomskog razvoja - situaciona analiza Republike Srbije
T1  - Digitalization serving process citizens as users of public services in function of economic development: Analysis situation in Republic of Serbia
EP  - 160
IS  - 54
SP  - 149
DO  - 10.5937/bastina31-27002
UR  - conv_186
ER  - 

@article{
author = "Radnović, Branislav",
year = "2021",
abstract = "Republika Srbija je u prethodnih nekoliko godina povećala broj javnih usluga koje građani i privreda elektronskim putem mogu da dobiju od državnih institucija. Digitalizacija javne uprave je jedan od ključnih prioriteta Republike Srbije, jer je uočen značajan uticaj digitalizacije na povećanje transparentnosti postupka, smanjenje korupcije, smanjenje administrativnih troškova, povećanje konkurentnosti i ono što je najbitnije evidentno je da je proces digitalizacije u službi ekonomskog razvoja., The Republic of Serbia has in recent years increased the number of public services that citizens electronically can receive from state institutions. The digitalisation of public administration is one of the priorities of the Republic of Serbia. Significant impacts of digitalisation are: increasing the transparency of the process, reduce corruption, reduce administrative costs, increase competitiveness and most importantly the process of digitization is in the function of economic development.",
publisher = "Institut za srpsku kulturu Priština, Leposavić",
journal = "Baština",
title = "Digitalizacija procesa usluživanja građana kao korisnika javnih usluga u funkciji ekonomskog razvoja - situaciona analiza Republike Srbije, Digitalization serving process citizens as users of public services in function of economic development: Analysis situation in Republic of Serbia",
pages = "160-149",
number = "54",
doi = "10.5937/bastina31-27002",
url = "conv_186"
}

Radnović, B.. (2021). Digitalizacija procesa usluživanja građana kao korisnika javnih usluga u funkciji ekonomskog razvoja - situaciona analiza Republike Srbije. in Baština
Institut za srpsku kulturu Priština, Leposavić.(54), 149-160.
https://doi.org/10.5937/bastina31-27002
conv_186

Radnović B. Digitalizacija procesa usluživanja građana kao korisnika javnih usluga u funkciji ekonomskog razvoja - situaciona analiza Republike Srbije. in Baština. 2021;(54):149-160.
doi:10.5937/bastina31-27002
conv_186 .

Radnović, Branislav, "Digitalizacija procesa usluživanja građana kao korisnika javnih usluga u funkciji ekonomskog razvoja - situaciona analiza Republike Srbije" in Baština, no. 54 (2021):149-160,
https://doi.org/10.5937/bastina31-27002 .,
conv_186 .

TY  - JOUR
AU  - Tomašević, Dragana M.
AU  - Radnović, Branislav
AU  - Gašević, Dragana
PY  - 2020
UR  - https://redun.educons.edu.rs/handle/123456789/402
AB  - Brz tempo života poslednjih godina doveo je do povećane konzumacije brze hrane u svim životnim uzrastima i socijalnim grupama, kao i s tim u vezi do povećanja broja novootvorenih restorana brze hrane. Prethodno analizirana istraživanja iz ove oblasti pokazuju da razni faktori utiču na odluku pojedinca o (ne)konzumiranju brze hrane, pri čemu se izdvajaju sledećih 5 faktora: pogodnost, reputacija brenda, kvalitet, doslednost i troškovi. Stoga je cilj ovog istraživanja bio da se identifikuje koji su to ključni faktori koji utiču na učestalost potrošnje domaćih i inostranih brendova brze hrane. Uzorkom je bilo obuhvaćeno 146 ispitanika različitog pola, starosti, stručne spreme, radnog statusa. Putem anonimnog upitnika, strukturiranog iz tri celine, onlajn putem je izvršeno primarno istraživanje. Na osnovu dobijenih podataka putem ordinarne logičke regresije potvrđena je polazna hipoteza, jer je utvrđeno da postoji statistički signifikantan faktor učestalosti potrošnje brze hrane, a taj faktor je pogodnost. Potvrđeno je da se pod faktorom pogodnost podrazumeva praktičnost i ušteda vremena, mogućnost da se do brze hrane lako dođe, radno vreme restorana brze hrane skoro 24 časa i njihova relativna blizina ispitanicima. Sa aspekta tržišta, značajan je rezultat istraživanja da ispitanici prednost daju domaćim u odnosu na inostrane brendove brze hrane.
AB  - The rapid pace of life in recent years has led to an increase in the consumption of fast-food in all age and social groups, and in this regard to an increase in the number of newly opened fast-food restaurants. Previously conducted research work in this field has shown that various factors influence an individual's decision (not) to consume fast-food, and the following five factors have stood out: convenience, brand reputation, quality, consistency and cost. Therefore, the aim of this research was identifying the key factors that influence the frequency of consumption of domestic and foreign fast-food brands. The sample included 146 subjects of different gender, age, qualifications, and employment status. The preliminary online research was carried out using the anonymous three-section questionnaire. Based on the data obtained through ordinal logical regression, the primary hypothesis was confirmed, as it was found that there was a statistically significant factor in the frequency of fast-food consumption, that factor being a convenience. It has been confirmed that convenience factor implies utility and time saving, the possibility of easy access to fast-food, almost 24 h working hours of fast-food restaurants and their relative proximity to the respondents. From the market point of view, a significant research result is that respondents gave preference to domestic versus foreign fast-food brands.
PB  - Univerzitet u Novom Sadu - Naučni institut za prehrambene tehnologije, Novi Sad
T2  - Food and Feed Research
T1  - Faktori koji utiču na učestalost potrošnje domaćih i inostranih brendova brze hrane
T1  - Factors affecting the frequency of consumption of domestic and foreign fast food brands
EP  - 97
IS  - 2
SP  - 87
VL  - 47
DO  - 10.5937/ffr47-29434
UR  - conv_649
ER  - 

@article{
author = "Tomašević, Dragana M. and Radnović, Branislav and Gašević, Dragana",
year = "2020",
abstract = "Brz tempo života poslednjih godina doveo je do povećane konzumacije brze hrane u svim životnim uzrastima i socijalnim grupama, kao i s tim u vezi do povećanja broja novootvorenih restorana brze hrane. Prethodno analizirana istraživanja iz ove oblasti pokazuju da razni faktori utiču na odluku pojedinca o (ne)konzumiranju brze hrane, pri čemu se izdvajaju sledećih 5 faktora: pogodnost, reputacija brenda, kvalitet, doslednost i troškovi. Stoga je cilj ovog istraživanja bio da se identifikuje koji su to ključni faktori koji utiču na učestalost potrošnje domaćih i inostranih brendova brze hrane. Uzorkom je bilo obuhvaćeno 146 ispitanika različitog pola, starosti, stručne spreme, radnog statusa. Putem anonimnog upitnika, strukturiranog iz tri celine, onlajn putem je izvršeno primarno istraživanje. Na osnovu dobijenih podataka putem ordinarne logičke regresije potvrđena je polazna hipoteza, jer je utvrđeno da postoji statistički signifikantan faktor učestalosti potrošnje brze hrane, a taj faktor je pogodnost. Potvrđeno je da se pod faktorom pogodnost podrazumeva praktičnost i ušteda vremena, mogućnost da se do brze hrane lako dođe, radno vreme restorana brze hrane skoro 24 časa i njihova relativna blizina ispitanicima. Sa aspekta tržišta, značajan je rezultat istraživanja da ispitanici prednost daju domaćim u odnosu na inostrane brendove brze hrane., The rapid pace of life in recent years has led to an increase in the consumption of fast-food in all age and social groups, and in this regard to an increase in the number of newly opened fast-food restaurants. Previously conducted research work in this field has shown that various factors influence an individual's decision (not) to consume fast-food, and the following five factors have stood out: convenience, brand reputation, quality, consistency and cost. Therefore, the aim of this research was identifying the key factors that influence the frequency of consumption of domestic and foreign fast-food brands. The sample included 146 subjects of different gender, age, qualifications, and employment status. The preliminary online research was carried out using the anonymous three-section questionnaire. Based on the data obtained through ordinal logical regression, the primary hypothesis was confirmed, as it was found that there was a statistically significant factor in the frequency of fast-food consumption, that factor being a convenience. It has been confirmed that convenience factor implies utility and time saving, the possibility of easy access to fast-food, almost 24 h working hours of fast-food restaurants and their relative proximity to the respondents. From the market point of view, a significant research result is that respondents gave preference to domestic versus foreign fast-food brands.",
publisher = "Univerzitet u Novom Sadu - Naučni institut za prehrambene tehnologije, Novi Sad",
journal = "Food and Feed Research",
title = "Faktori koji utiču na učestalost potrošnje domaćih i inostranih brendova brze hrane, Factors affecting the frequency of consumption of domestic and foreign fast food brands",
pages = "97-87",
number = "2",
volume = "47",
doi = "10.5937/ffr47-29434",
url = "conv_649"
}

Tomašević, D. M., Radnović, B.,& Gašević, D.. (2020). Faktori koji utiču na učestalost potrošnje domaćih i inostranih brendova brze hrane. in Food and Feed Research
Univerzitet u Novom Sadu - Naučni institut za prehrambene tehnologije, Novi Sad., 47(2), 87-97.
https://doi.org/10.5937/ffr47-29434
conv_649

Tomašević DM, Radnović B, Gašević D. Faktori koji utiču na učestalost potrošnje domaćih i inostranih brendova brze hrane. in Food and Feed Research. 2020;47(2):87-97.
doi:10.5937/ffr47-29434
conv_649 .

Tomašević, Dragana M., Radnović, Branislav, Gašević, Dragana, "Faktori koji utiču na učestalost potrošnje domaćih i inostranih brendova brze hrane" in Food and Feed Research, 47, no. 2 (2020):87-97,
https://doi.org/10.5937/ffr47-29434 .,
conv_649 .

TY  - JOUR
AU  - Radnović, Branislav
AU  - Ilić, Milena P.
PY  - 2020
UR  - https://redun.educons.edu.rs/handle/123456789/401
AB  - Danas u novim ekonomskim i geopolitičkim okolnostima, u eri globalizma, svaka pojedinačna zemlja ima otežan zadatak da se po nečemu izdvoji i da se na osnovu toga kvalitetno ekonomski i politički pozicionira. Republika Srbija, kao i svaka druga mala zemlja, može i mora jedino da ponudi samo ono najbolje što ima. Ljudi koji su izlazili kao produkt jednog obrazovnog sistema, koji je decenijama krasio ove prostore, su svakako ono najbolje čime ova zemlja je oduvek raspolagala. Međutim, stanje se permanentno menja, jer su i mnoge druge zemlje konkurenti uvideli da velikima mogu biti interesantni samo ako im ponude dve stvari: rad ili znanje, ili najbolje i jedno i drugo. Na taj način i Republika Srbija biće interesantna i u ekonomskom i političkom pogledu, te kroz ovaj rad želimo upravo da ukažemo na značaj kvalifikovanog ljudskog faktora za stvaranje komparativne marketing prednosti Republike Srbije, i u evropskim i u svetskim okvirima.
AB  - Today in the new economic and geopolitical circumstances, in the era of globalization with which the world is affected, each individual country has the difficult task to allocate for something and on this basis quality economic and political positions. The Republic of Serbia, as well as any other small country, can and must offer only the best that it has. The people who are coming out as a product of an educational system, which for decades has graced these space are definitely the best of all what this country has always had. However, the situation in the Europe and in the international scene is constantly changing, many other countries our's competitors saw that to big countries may be in the field of interest only if they offer two things: either work or knowledge, or preferably both. Therefore, national education policy makers must continually take attention, except the needs of economic actors which are now present on the Serbian market, on the supply and demand in the domestic and international labor market. It takes ever greater speed and flexibility in creating new educational profiles that will monitor dynamic changes in the economic environment caused by information technology innovation and meet the needs of innovative companies for new human resources. Because, in this way the Republic of Serbia will be interesting in the economically and politically sphare and through this work we want to show the importance of qualified human factor to create a comparative marketing advantages of the Republic of Serbia, in the Europe and in the world market too.
PB  - Institut za srpsku kulturu Priština, Leposavić
T2  - Baština
T1  - Ljudski faktor kao komparativna marketinška prednost Republike Srbije u novim ekonomskim i geopolitičkim okolnostima
T1  - The human factor as a comparative marketing advantage of the Republic of Serbia in the new economic and geopolitical circumstances
EP  - 268
IS  - 50
SP  - 259
DO  - 10.5937/bastina30-25615
UR  - conv_185
ER  - 

@article{
author = "Radnović, Branislav and Ilić, Milena P.",
year = "2020",
abstract = "Danas u novim ekonomskim i geopolitičkim okolnostima, u eri globalizma, svaka pojedinačna zemlja ima otežan zadatak da se po nečemu izdvoji i da se na osnovu toga kvalitetno ekonomski i politički pozicionira. Republika Srbija, kao i svaka druga mala zemlja, može i mora jedino da ponudi samo ono najbolje što ima. Ljudi koji su izlazili kao produkt jednog obrazovnog sistema, koji je decenijama krasio ove prostore, su svakako ono najbolje čime ova zemlja je oduvek raspolagala. Međutim, stanje se permanentno menja, jer su i mnoge druge zemlje konkurenti uvideli da velikima mogu biti interesantni samo ako im ponude dve stvari: rad ili znanje, ili najbolje i jedno i drugo. Na taj način i Republika Srbija biće interesantna i u ekonomskom i političkom pogledu, te kroz ovaj rad želimo upravo da ukažemo na značaj kvalifikovanog ljudskog faktora za stvaranje komparativne marketing prednosti Republike Srbije, i u evropskim i u svetskim okvirima., Today in the new economic and geopolitical circumstances, in the era of globalization with which the world is affected, each individual country has the difficult task to allocate for something and on this basis quality economic and political positions. The Republic of Serbia, as well as any other small country, can and must offer only the best that it has. The people who are coming out as a product of an educational system, which for decades has graced these space are definitely the best of all what this country has always had. However, the situation in the Europe and in the international scene is constantly changing, many other countries our's competitors saw that to big countries may be in the field of interest only if they offer two things: either work or knowledge, or preferably both. Therefore, national education policy makers must continually take attention, except the needs of economic actors which are now present on the Serbian market, on the supply and demand in the domestic and international labor market. It takes ever greater speed and flexibility in creating new educational profiles that will monitor dynamic changes in the economic environment caused by information technology innovation and meet the needs of innovative companies for new human resources. Because, in this way the Republic of Serbia will be interesting in the economically and politically sphare and through this work we want to show the importance of qualified human factor to create a comparative marketing advantages of the Republic of Serbia, in the Europe and in the world market too.",
publisher = "Institut za srpsku kulturu Priština, Leposavić",
journal = "Baština",
title = "Ljudski faktor kao komparativna marketinška prednost Republike Srbije u novim ekonomskim i geopolitičkim okolnostima, The human factor as a comparative marketing advantage of the Republic of Serbia in the new economic and geopolitical circumstances",
pages = "268-259",
number = "50",
doi = "10.5937/bastina30-25615",
url = "conv_185"
}

Radnović, B.,& Ilić, M. P.. (2020). Ljudski faktor kao komparativna marketinška prednost Republike Srbije u novim ekonomskim i geopolitičkim okolnostima. in Baština
Institut za srpsku kulturu Priština, Leposavić.(50), 259-268.
https://doi.org/10.5937/bastina30-25615
conv_185

Radnović B, Ilić MP. Ljudski faktor kao komparativna marketinška prednost Republike Srbije u novim ekonomskim i geopolitičkim okolnostima. in Baština. 2020;(50):259-268.
doi:10.5937/bastina30-25615
conv_185 .

Radnović, Branislav, Ilić, Milena P., "Ljudski faktor kao komparativna marketinška prednost Republike Srbije u novim ekonomskim i geopolitičkim okolnostima" in Baština, no. 50 (2020):259-268,
https://doi.org/10.5937/bastina30-25615 .,
conv_185 .

TY  - JOUR
AU  - Eremić-Đođić, Jelica
AU  - Radnović, Branislav
AU  - Jakšić, Krsto
PY  - 2020
UR  - https://redun.educons.edu.rs/handle/123456789/405
AB  - Today, in modern business, all organizations and farms, are required to maximize organizational performance in order to achieve appropriate market success. In order to raise organizational performance to the maximum level, continuous monitoring of business activities and their results is necessary. They are monitored by internal control, ie internal audit. Within their sales channels, farms often set up their holdings without a predefined sales plan with well-defined costs. A constant obstacle to the marketing of agricultural products, in addition to the low price, is the high cost of realization. For this reason, the state tries to support the development of farms and promote the sale of agricultural products through various incentive measures. In order to evaluate how much these measures really contribute to its development, it is necessary to conduct a research on this topic and, based on the results of the research, to devise a model of the performance audit of incentive measures for sales channels of agricultural products which are produced on agricultural households of the Republic of Serbia.The abstract should contain a maximum of 150 words. The abstracts should avoid any abbreviations and mathematical formulas.
PB  - Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
T2  - Ekonomika poljoprivrede
T1  - Performance audit model of incentive measures in sale channels in agricultural households of the Republic of Serbia
EP  - 780
IS  - 3
SP  - 763
VL  - 67
DO  - 10.5937/ekoPolj2003763E
UR  - conv_1053
ER  - 

@article{
author = "Eremić-Đođić, Jelica and Radnović, Branislav and Jakšić, Krsto",
year = "2020",
abstract = "Today, in modern business, all organizations and farms, are required to maximize organizational performance in order to achieve appropriate market success. In order to raise organizational performance to the maximum level, continuous monitoring of business activities and their results is necessary. They are monitored by internal control, ie internal audit. Within their sales channels, farms often set up their holdings without a predefined sales plan with well-defined costs. A constant obstacle to the marketing of agricultural products, in addition to the low price, is the high cost of realization. For this reason, the state tries to support the development of farms and promote the sale of agricultural products through various incentive measures. In order to evaluate how much these measures really contribute to its development, it is necessary to conduct a research on this topic and, based on the results of the research, to devise a model of the performance audit of incentive measures for sales channels of agricultural products which are produced on agricultural households of the Republic of Serbia.The abstract should contain a maximum of 150 words. The abstracts should avoid any abbreviations and mathematical formulas.",
publisher = "Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt",
journal = "Ekonomika poljoprivrede",
title = "Performance audit model of incentive measures in sale channels in agricultural households of the Republic of Serbia",
pages = "780-763",
number = "3",
volume = "67",
doi = "10.5937/ekoPolj2003763E",
url = "conv_1053"
}

Eremić-Đođić, J., Radnović, B.,& Jakšić, K.. (2020). Performance audit model of incentive measures in sale channels in agricultural households of the Republic of Serbia. in Ekonomika poljoprivrede
Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt., 67(3), 763-780.
https://doi.org/10.5937/ekoPolj2003763E
conv_1053

Eremić-Đođić J, Radnović B, Jakšić K. Performance audit model of incentive measures in sale channels in agricultural households of the Republic of Serbia. in Ekonomika poljoprivrede. 2020;67(3):763-780.
doi:10.5937/ekoPolj2003763E
conv_1053 .

Eremić-Đođić, Jelica, Radnović, Branislav, Jakšić, Krsto, "Performance audit model of incentive measures in sale channels in agricultural households of the Republic of Serbia" in Ekonomika poljoprivrede, 67, no. 3 (2020):763-780,
https://doi.org/10.5937/ekoPolj2003763E .,
conv_1053 .

TY  - JOUR
AU  - Gluščević, Jelena
AU  - Radnović, Branislav
PY  - 2019
UR  - https://redun.educons.edu.rs/handle/123456789/385
AB  - Formiranje inovativnog i kompleksnog sistema u kojem se vrši oduzimanje imovine koja je stečena kriminalom sprovedeno je snažno, a novodoneti zakonski propisi i institucionalna podrška usmereni na olakšanu primene posebne mere to i potvrđuju. Unete promene, a naročito što su u mnogim aspektima odstupale od uobičajenih pravila krivičnog prava, izazvale su mnogobrojne dileme i stvorile niz pitanja na koja nisu dati odgovori. Jedno od njih, jeste pitanje viktimizacije i isticanja imovinskopravnog zahteva u posebnom postupku. Cilj rada jeste da ukaže na pravni položaj oštećenog lica u posebnom postupku i da ispita i ponudi rešenja za realizaciju obeštećenja oštećenog lica. Istažuju se mogućnosti kojima bi se princip imovinske ravnoteže i obeštećenja oštećenih približio idealu pravične restitucije, i istražuju se pravci mogućeg rešavanja problema identifikacije oštećenih lica u posebnom postupku. Dalje, pružaju se argumenti kojima se opravdava sekundarna uloga oštećenih lica u posebnom postupku i daju predlozi de lege ferenda koji bi učinili da delimična imovinska satisfakcija ne narušava osnovni cilj primene posebne mere, nego da ga dopunjuje.
AB  - The establishment of an innovative and complex system in which the seizure of assets acquired through crime has been implemented forecfully, and the new laws and institutional support aimed at facilitating the implementation of special measures confirm this. Changes have been made, and because in many respects they deviated from the usual rules of criminal law, they caused a lot of dilemmas and created a series of questions that were not answered. One of them is the issue of victimization and the prominence of property claim in a special procedure. The aim of the paper is to point to the legal position of the injured party in a special procedure and to examine and offer solutions for the realization of the compensation of the injured person. The possibilities for the principle of property balancing and compensation of the injured persons to be brought closer to the ideal of fair restitution are being investigated, and the directions of a possible solution to the problem of identifying the injured persons in a special procedure will be investigated. Furthermore, there are arguments which justify the secondary role of the injured parties in a special procedure and give suggestions de lege ferend that would make the partial property satisfactory, not undermining the basic aim of applying a special measure, but complementing it.
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Pravična raspodela oduzetog kriminalnog profita i položaj oštećenog u postupku oduzimanja imovine kriminalnog poreklа
T1  - A fair distribution of confiscated criminal profit and the position of the injured party in the process of confiscating illegally obtained property
EP  - 115
IS  - 1
SP  - 100
VL  - 13
DO  - 10.5937/poseko15-19252
UR  - conv_612
ER  - 

@article{
author = "Gluščević, Jelena and Radnović, Branislav",
year = "2019",
abstract = "Formiranje inovativnog i kompleksnog sistema u kojem se vrši oduzimanje imovine koja je stečena kriminalom sprovedeno je snažno, a novodoneti zakonski propisi i institucionalna podrška usmereni na olakšanu primene posebne mere to i potvrđuju. Unete promene, a naročito što su u mnogim aspektima odstupale od uobičajenih pravila krivičnog prava, izazvale su mnogobrojne dileme i stvorile niz pitanja na koja nisu dati odgovori. Jedno od njih, jeste pitanje viktimizacije i isticanja imovinskopravnog zahteva u posebnom postupku. Cilj rada jeste da ukaže na pravni položaj oštećenog lica u posebnom postupku i da ispita i ponudi rešenja za realizaciju obeštećenja oštećenog lica. Istažuju se mogućnosti kojima bi se princip imovinske ravnoteže i obeštećenja oštećenih približio idealu pravične restitucije, i istražuju se pravci mogućeg rešavanja problema identifikacije oštećenih lica u posebnom postupku. Dalje, pružaju se argumenti kojima se opravdava sekundarna uloga oštećenih lica u posebnom postupku i daju predlozi de lege ferenda koji bi učinili da delimična imovinska satisfakcija ne narušava osnovni cilj primene posebne mere, nego da ga dopunjuje., The establishment of an innovative and complex system in which the seizure of assets acquired through crime has been implemented forecfully, and the new laws and institutional support aimed at facilitating the implementation of special measures confirm this. Changes have been made, and because in many respects they deviated from the usual rules of criminal law, they caused a lot of dilemmas and created a series of questions that were not answered. One of them is the issue of victimization and the prominence of property claim in a special procedure. The aim of the paper is to point to the legal position of the injured party in a special procedure and to examine and offer solutions for the realization of the compensation of the injured person. The possibilities for the principle of property balancing and compensation of the injured persons to be brought closer to the ideal of fair restitution are being investigated, and the directions of a possible solution to the problem of identifying the injured persons in a special procedure will be investigated. Furthermore, there are arguments which justify the secondary role of the injured parties in a special procedure and give suggestions de lege ferend that would make the partial property satisfactory, not undermining the basic aim of applying a special measure, but complementing it.",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Pravična raspodela oduzetog kriminalnog profita i položaj oštećenog u postupku oduzimanja imovine kriminalnog poreklа, A fair distribution of confiscated criminal profit and the position of the injured party in the process of confiscating illegally obtained property",
pages = "115-100",
number = "1",
volume = "13",
doi = "10.5937/poseko15-19252",
url = "conv_612"
}

Gluščević, J.,& Radnović, B.. (2019). Pravična raspodela oduzetog kriminalnog profita i položaj oštećenog u postupku oduzimanja imovine kriminalnog poreklа. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 13(1), 100-115.
https://doi.org/10.5937/poseko15-19252
conv_612

Gluščević J, Radnović B. Pravična raspodela oduzetog kriminalnog profita i položaj oštećenog u postupku oduzimanja imovine kriminalnog poreklа. in Poslovna ekonomija. 2019;13(1):100-115.
doi:10.5937/poseko15-19252
conv_612 .

Gluščević, Jelena, Radnović, Branislav, "Pravična raspodela oduzetog kriminalnog profita i položaj oštećenog u postupku oduzimanja imovine kriminalnog poreklа" in Poslovna ekonomija, 13, no. 1 (2019):100-115,
https://doi.org/10.5937/poseko15-19252 .,
conv_612 .

TY  - JOUR
AU  - Radnović, Branislav
AU  - Janić, Lazar
AU  - Mitrašinović, Dejan
PY  - 2018
UR  - https://redun.educons.edu.rs/handle/123456789/339
AB  - Ljudski resursi predstavljaju primaran resurs u svim industrijama. Isti je slučaj i sa turističkom industrijom i segmentom zdravstvenog turizma. Što je veće učešće ljudskih resursa u kreiranju i isporuci proizvoda i usluga, to je sve veći njihov uticaj na uspeh nosioca turističke ponude. Zdravstveni turizam je, možemo slobodno smatrati, specifična grana turizma usled brojnih karakteristika koje ga definišu. Specifičan je između ostalog i po tome što postoji visok udeo visoko kvalifikovanog ljudskog faktora odnosno zaposlenih različitih profesionalnih orijentacija u kreiranju turističkih usluga (zdravstveni radnici). Upravo od znanja i stručnosti zdravstvenih radnika zavisi nivo potrošnje zdravstvenog turiste, dužina njegovog boravka i nivo zadovoljstva. Kako ljudske resurse čine zaposleni sa svojim specifičnim veštinama, osobinama i obrazovanjem, akcenat u istraživanju je stavljen na kvalitet obrazovanja ljudskih resursa u zdravstvenom turizmu, orijentišući se ka formalnom strukovnom obrazovanju zdravstvenih radnika u Srbiji.
AB  - Human resources represent a primary resource in all industries. The same is the case with the tourism industry and the segment of health tourism. The greater the participation of human resources in the creation and delivery of products and services, the greater their impact on the success of the carrier of the tourist offer. Health tourism is, we can freely consider, a specific branch of tourism due to the many characteristics that define it. It is specific, among other things, in the fact that there is a high share of highly qualified human factors or employees of various professional orientations in the creation of tourist services (health workers). It is precisely from the knowledge and expertise of health workers that the level of spending of a health tourism depends on the length of his stay and the level of satisfaction. As human resources are made by employees with their specific skills, qualities and education, the emphasis in research is on the quality of human resources education in health tourism, focusing on the formal vocational education of healthcare workers in Serbia.
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Analiza ponude formalnog strukovnog zdravstvenog obrazovanja ljudskih resursa u zdravstvenom turizmu Srbije
T1  - Analysis of the offer for formal vocational health education of human resources in health tourism of Serbia
EP  - 89
IS  - 2
SP  - 74
VL  - 12
DO  - 10.5937/poseko14-17195
UR  - conv_604
ER  - 

@article{
author = "Radnović, Branislav and Janić, Lazar and Mitrašinović, Dejan",
year = "2018",
abstract = "Ljudski resursi predstavljaju primaran resurs u svim industrijama. Isti je slučaj i sa turističkom industrijom i segmentom zdravstvenog turizma. Što je veće učešće ljudskih resursa u kreiranju i isporuci proizvoda i usluga, to je sve veći njihov uticaj na uspeh nosioca turističke ponude. Zdravstveni turizam je, možemo slobodno smatrati, specifična grana turizma usled brojnih karakteristika koje ga definišu. Specifičan je između ostalog i po tome što postoji visok udeo visoko kvalifikovanog ljudskog faktora odnosno zaposlenih različitih profesionalnih orijentacija u kreiranju turističkih usluga (zdravstveni radnici). Upravo od znanja i stručnosti zdravstvenih radnika zavisi nivo potrošnje zdravstvenog turiste, dužina njegovog boravka i nivo zadovoljstva. Kako ljudske resurse čine zaposleni sa svojim specifičnim veštinama, osobinama i obrazovanjem, akcenat u istraživanju je stavljen na kvalitet obrazovanja ljudskih resursa u zdravstvenom turizmu, orijentišući se ka formalnom strukovnom obrazovanju zdravstvenih radnika u Srbiji., Human resources represent a primary resource in all industries. The same is the case with the tourism industry and the segment of health tourism. The greater the participation of human resources in the creation and delivery of products and services, the greater their impact on the success of the carrier of the tourist offer. Health tourism is, we can freely consider, a specific branch of tourism due to the many characteristics that define it. It is specific, among other things, in the fact that there is a high share of highly qualified human factors or employees of various professional orientations in the creation of tourist services (health workers). It is precisely from the knowledge and expertise of health workers that the level of spending of a health tourism depends on the length of his stay and the level of satisfaction. As human resources are made by employees with their specific skills, qualities and education, the emphasis in research is on the quality of human resources education in health tourism, focusing on the formal vocational education of healthcare workers in Serbia.",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Analiza ponude formalnog strukovnog zdravstvenog obrazovanja ljudskih resursa u zdravstvenom turizmu Srbije, Analysis of the offer for formal vocational health education of human resources in health tourism of Serbia",
pages = "89-74",
number = "2",
volume = "12",
doi = "10.5937/poseko14-17195",
url = "conv_604"
}

Radnović, B., Janić, L.,& Mitrašinović, D.. (2018). Analiza ponude formalnog strukovnog zdravstvenog obrazovanja ljudskih resursa u zdravstvenom turizmu Srbije. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 12(2), 74-89.
https://doi.org/10.5937/poseko14-17195
conv_604

Radnović B, Janić L, Mitrašinović D. Analiza ponude formalnog strukovnog zdravstvenog obrazovanja ljudskih resursa u zdravstvenom turizmu Srbije. in Poslovna ekonomija. 2018;12(2):74-89.
doi:10.5937/poseko14-17195
conv_604 .

Radnović, Branislav, Janić, Lazar, Mitrašinović, Dejan, "Analiza ponude formalnog strukovnog zdravstvenog obrazovanja ljudskih resursa u zdravstvenom turizmu Srbije" in Poslovna ekonomija, 12, no. 2 (2018):74-89,
https://doi.org/10.5937/poseko14-17195 .,
conv_604 .

TY  - JOUR
AU  - Radnović, Branislav
AU  - Dragić, Dragana
AU  - Miletić, Lidija
AU  - Đurđević, Diona
PY  - 2018
UR  - https://redun.educons.edu.rs/handle/123456789/337
AB  - Lukovska banja je jedna od značajnijih banja u Srbiji, kada je u pitanju potencijal kojim raspolaže. Nažalost, kao i u brojnim drugim slučajevima turističkih destinacija iz Srbije, pre svega banja, ovaj potencijal nije dovoljno iskorišćen. U radu je predstavljena situaciona analiza, kao i marketing analiza Lukovske banje. Na osnovu situacione analize, kroz sagledavanje trenutne pozicije ove turističke destinacije, konkurencije, pretnji i šansi iz okruženja, urađen je pregled potencijalne marketing strategije, kao i moguće smernice budućeg razvoja. U tom cilju izvršeno je i primarno istraživanje u kom su učestovala 124 ispitanika u periodu od 01. 07. do 31. 07. 2017. godine u okviru kojeg je sprovedena analiza stavova turista o kvalitetu pruženih turističkih usluga i analiza zadovoljstva ponudom turističke destinacije Lukovska banja.
AB  - Lukovska Banja is one of the most significant spas in Serbia, when it comes to the potential at its disposal. Unfortunately, as in many other cases of tourist destinations in Serbia, especially spas, this potential is not used enough. The paper presents the situation analysis as well as marketing analysis of spa Lukovska banja. Based on the situation analysis, paper gives the assessment of the current position of tourist destinations, competition, threats and opportunities in the region, made an overview of the potential marketing strategies as well as possible directions for future development. Through primary research, in which 124 respondents participated in the period from 01st July to 31st July 2017, the analysis of tourist attitudes about the quality of the provided tourist services and satisfaction with the offer of the tourist destination Lukovska Banja in whole.
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Marketing analiza privrednog potencijala turističkih usluga Lukovske Banje
T1  - Marketing analysis of economic potencial of tourist services of spa Lukovska Banja
EP  - 181
IS  - 1
SP  - 162
VL  - 12
DO  - 10.5937/poseko13-15138
UR  - conv_601
ER  - 

@article{
author = "Radnović, Branislav and Dragić, Dragana and Miletić, Lidija and Đurđević, Diona",
year = "2018",
abstract = "Lukovska banja je jedna od značajnijih banja u Srbiji, kada je u pitanju potencijal kojim raspolaže. Nažalost, kao i u brojnim drugim slučajevima turističkih destinacija iz Srbije, pre svega banja, ovaj potencijal nije dovoljno iskorišćen. U radu je predstavljena situaciona analiza, kao i marketing analiza Lukovske banje. Na osnovu situacione analize, kroz sagledavanje trenutne pozicije ove turističke destinacije, konkurencije, pretnji i šansi iz okruženja, urađen je pregled potencijalne marketing strategije, kao i moguće smernice budućeg razvoja. U tom cilju izvršeno je i primarno istraživanje u kom su učestovala 124 ispitanika u periodu od 01. 07. do 31. 07. 2017. godine u okviru kojeg je sprovedena analiza stavova turista o kvalitetu pruženih turističkih usluga i analiza zadovoljstva ponudom turističke destinacije Lukovska banja., Lukovska Banja is one of the most significant spas in Serbia, when it comes to the potential at its disposal. Unfortunately, as in many other cases of tourist destinations in Serbia, especially spas, this potential is not used enough. The paper presents the situation analysis as well as marketing analysis of spa Lukovska banja. Based on the situation analysis, paper gives the assessment of the current position of tourist destinations, competition, threats and opportunities in the region, made an overview of the potential marketing strategies as well as possible directions for future development. Through primary research, in which 124 respondents participated in the period from 01st July to 31st July 2017, the analysis of tourist attitudes about the quality of the provided tourist services and satisfaction with the offer of the tourist destination Lukovska Banja in whole.",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Marketing analiza privrednog potencijala turističkih usluga Lukovske Banje, Marketing analysis of economic potencial of tourist services of spa Lukovska Banja",
pages = "181-162",
number = "1",
volume = "12",
doi = "10.5937/poseko13-15138",
url = "conv_601"
}

Radnović, B., Dragić, D., Miletić, L.,& Đurđević, D.. (2018). Marketing analiza privrednog potencijala turističkih usluga Lukovske Banje. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 12(1), 162-181.
https://doi.org/10.5937/poseko13-15138
conv_601

Radnović B, Dragić D, Miletić L, Đurđević D. Marketing analiza privrednog potencijala turističkih usluga Lukovske Banje. in Poslovna ekonomija. 2018;12(1):162-181.
doi:10.5937/poseko13-15138
conv_601 .

Radnović, Branislav, Dragić, Dragana, Miletić, Lidija, Đurđević, Diona, "Marketing analiza privrednog potencijala turističkih usluga Lukovske Banje" in Poslovna ekonomija, 12, no. 1 (2018):162-181,
https://doi.org/10.5937/poseko13-15138 .,
conv_601 .

TY  - JOUR
AU  - Đurđević, Diona
AU  - Radnović, Branislav
AU  - Ilić, Milena P.
PY  - 2017
UR  - https://redun.educons.edu.rs/handle/123456789/318
AB  - Biti konkurentan na domaćem, regionalnom ili svetskom tržištu postavlja se kao težnja i cilj poslovanja. Kompanije moraju da budu orijentisane ka neprestanom podizanju nivoa zadovoljstva kupaca i potrošača, jer isključivo na taj način će podizati nivo svoje tržišne konkurentnosti. Potrošač zbog savremenih uslova rada i života, kao i prezasićenosti tržišta, zatim dostupnosti informacija putem interneta, nema mnogo vremena za kupovinu i odabir, a raspolaže mnoštvom informacija. Savremeni potrošač želi preciznost kada su u pitanju karakteristike proizvoda i tačnost po pitanju isporuka, kao i dostupnost informacija i osoblja nakon kupovine. Uspešno organizovane i koordinisane aktivnosti marketing logistike, te konkurentan nivo servisa potrošača su veoma značajni faktori za ispunjavanje zahteva kupaca i potrošača u savremenim uslovima poslovanja i postizanja tržišne konkurentnosti.
AB  - To be competitive in the domestic, regional or global market is a priority of businesses. Companies must be oriented towards the constant raising of the level of satisfaction of customers and consumers, to ensure the rising level of competitiveness. Due to modern working and living conditions, as well as the saturation of the market, followed by the availability of information vi a the Internet, the consumers do not have much time for shopping and browsing, while they possess a bulk of information. The modern consumer wants precision when it comes to product features and accuracy in terms of delivery, as well as the availability of information and customer services after purchase. Successfully organized and coordinated activities of marketing logistics and a competitive level of customer services are very important factors in meeting the demands of customers and consumers in modern conditions of business and in the achievement of market competitiveness.
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Organizacija marketing logistike u funkciji tržišne konkurentnosti
T1  - Organization of marketing logistics in the function of market competitiveness
EP  - 183
IS  - 1
SP  - 165
VL  - 11
DO  - 10.5937/poseko11-14475
UR  - conv_590
ER  - 

@article{
author = "Đurđević, Diona and Radnović, Branislav and Ilić, Milena P.",
year = "2017",
abstract = "Biti konkurentan na domaćem, regionalnom ili svetskom tržištu postavlja se kao težnja i cilj poslovanja. Kompanije moraju da budu orijentisane ka neprestanom podizanju nivoa zadovoljstva kupaca i potrošača, jer isključivo na taj način će podizati nivo svoje tržišne konkurentnosti. Potrošač zbog savremenih uslova rada i života, kao i prezasićenosti tržišta, zatim dostupnosti informacija putem interneta, nema mnogo vremena za kupovinu i odabir, a raspolaže mnoštvom informacija. Savremeni potrošač želi preciznost kada su u pitanju karakteristike proizvoda i tačnost po pitanju isporuka, kao i dostupnost informacija i osoblja nakon kupovine. Uspešno organizovane i koordinisane aktivnosti marketing logistike, te konkurentan nivo servisa potrošača su veoma značajni faktori za ispunjavanje zahteva kupaca i potrošača u savremenim uslovima poslovanja i postizanja tržišne konkurentnosti., To be competitive in the domestic, regional or global market is a priority of businesses. Companies must be oriented towards the constant raising of the level of satisfaction of customers and consumers, to ensure the rising level of competitiveness. Due to modern working and living conditions, as well as the saturation of the market, followed by the availability of information vi a the Internet, the consumers do not have much time for shopping and browsing, while they possess a bulk of information. The modern consumer wants precision when it comes to product features and accuracy in terms of delivery, as well as the availability of information and customer services after purchase. Successfully organized and coordinated activities of marketing logistics and a competitive level of customer services are very important factors in meeting the demands of customers and consumers in modern conditions of business and in the achievement of market competitiveness.",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Organizacija marketing logistike u funkciji tržišne konkurentnosti, Organization of marketing logistics in the function of market competitiveness",
pages = "183-165",
number = "1",
volume = "11",
doi = "10.5937/poseko11-14475",
url = "conv_590"
}

Đurđević, D., Radnović, B.,& Ilić, M. P.. (2017). Organizacija marketing logistike u funkciji tržišne konkurentnosti. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 11(1), 165-183.
https://doi.org/10.5937/poseko11-14475
conv_590

Đurđević D, Radnović B, Ilić MP. Organizacija marketing logistike u funkciji tržišne konkurentnosti. in Poslovna ekonomija. 2017;11(1):165-183.
doi:10.5937/poseko11-14475
conv_590 .

Đurđević, Diona, Radnović, Branislav, Ilić, Milena P., "Organizacija marketing logistike u funkciji tržišne konkurentnosti" in Poslovna ekonomija, 11, no. 1 (2017):165-183,
https://doi.org/10.5937/poseko11-14475 .,
conv_590 .

TY  - JOUR
AU  - Marić, Radenko
AU  - Radnović, Branislav
AU  - Duranović, Dragan
AU  - Vukmirović, Goran
PY  - 2017
UR  - https://redun.educons.edu.rs/handle/123456789/303
AB  - The aim of this paper is to analyse and define the nature of indicators regarding socially responsible behaviour of sales staff in supermarkets in the region of the Western Balkans. Data in the research is collected electronically through a questionnaire, on a sample of 977 consumers in the largest supermarkets on the Western Balkans market. Chi-square test, P value test and contingency (C) coefficient were used to test the hypotheses and interpret results. The findings showed that differences between the indicators of social responsibility are not statistically significant, depending on the retailers where products are sold. Indicators show a statistically significant dependence of the countries, observed at the level of the region of Western Balkan countries that are members of the EU and transition countries outside the EU. Analysis of indicators of socially responsible behaviour of sales staff is significant in practice: a) it can assist the management of trading companies in defining and creating a socially responsible workplace and a seller who will meet consumers' needs and desires in a socially responsible manner; b) it provides the management of supermarkets from transition countries the insight into indicators that should be developed and strengthened in order to be competitive in the retail sector of the developed EU countries. Guidelines for future research are provided in the paper.
PB  - KAUNAS UNIV TECHNOL, KAUNAS
T2  - Inzinerine Ekonomika-Engineering Economics
T1  - Socially Responsible Behaviour of Sales Staff: Evidence from Western Balkans Supermarkets
EP  - 119
IS  - 1
SP  - 110
VL  - 28
DO  - 10.5755/j01.ee.28.1.15764
UR  - conv_889
ER  - 

@article{
author = "Marić, Radenko and Radnović, Branislav and Duranović, Dragan and Vukmirović, Goran",
year = "2017",
abstract = "The aim of this paper is to analyse and define the nature of indicators regarding socially responsible behaviour of sales staff in supermarkets in the region of the Western Balkans. Data in the research is collected electronically through a questionnaire, on a sample of 977 consumers in the largest supermarkets on the Western Balkans market. Chi-square test, P value test and contingency (C) coefficient were used to test the hypotheses and interpret results. The findings showed that differences between the indicators of social responsibility are not statistically significant, depending on the retailers where products are sold. Indicators show a statistically significant dependence of the countries, observed at the level of the region of Western Balkan countries that are members of the EU and transition countries outside the EU. Analysis of indicators of socially responsible behaviour of sales staff is significant in practice: a) it can assist the management of trading companies in defining and creating a socially responsible workplace and a seller who will meet consumers' needs and desires in a socially responsible manner; b) it provides the management of supermarkets from transition countries the insight into indicators that should be developed and strengthened in order to be competitive in the retail sector of the developed EU countries. Guidelines for future research are provided in the paper.",
publisher = "KAUNAS UNIV TECHNOL, KAUNAS",
journal = "Inzinerine Ekonomika-Engineering Economics",
title = "Socially Responsible Behaviour of Sales Staff: Evidence from Western Balkans Supermarkets",
pages = "119-110",
number = "1",
volume = "28",
doi = "10.5755/j01.ee.28.1.15764",
url = "conv_889"
}

Marić, R., Radnović, B., Duranović, D.,& Vukmirović, G.. (2017). Socially Responsible Behaviour of Sales Staff: Evidence from Western Balkans Supermarkets. in Inzinerine Ekonomika-Engineering Economics
KAUNAS UNIV TECHNOL, KAUNAS., 28(1), 110-119.
https://doi.org/10.5755/j01.ee.28.1.15764
conv_889

Marić R, Radnović B, Duranović D, Vukmirović G. Socially Responsible Behaviour of Sales Staff: Evidence from Western Balkans Supermarkets. in Inzinerine Ekonomika-Engineering Economics. 2017;28(1):110-119.
doi:10.5755/j01.ee.28.1.15764
conv_889 .

Marić, Radenko, Radnović, Branislav, Duranović, Dragan, Vukmirović, Goran, "Socially Responsible Behaviour of Sales Staff: Evidence from Western Balkans Supermarkets" in Inzinerine Ekonomika-Engineering Economics, 28, no. 1 (2017):110-119,
https://doi.org/10.5755/j01.ee.28.1.15764 .,
conv_889 .

TY  - JOUR
AU  - Radnović, Branislav
AU  - Marić, Radenko
AU  - Radnović, Vladana
AU  - Ilić, Milena
AU  - Lukac, Dragan
PY  - 2015
UR  - https://redun.educons.edu.rs/handle/123456789/262
AB  - The aim of this paper is to determine, based on conducted marketing research, the level of passenger satisfaction with public transport services for the purpose of making better marketing decisions in the example of the City of Belgrade. The main task is to test the hypothesis on the existence of significant influence of factors, such as quality service, attitude and behaviour of employees (e.g. driver), adequate informing, quality of vehicles, line routes and timetable, on passenger satisfaction. Correlation coefficient and regression analysis were used for interpreting the obtained results and examining the formulated hypothesis. Empirical research has shown that there is a significant correlation between the aforementioned factors and passenger satisfaction with public transport services. The obtained results provided recommendations and guidelines for improving and increasing the quality of public transport services. The research results also provide the basis for future research that could examine the relationship between passenger satisfaction with services and sub-groups within the analyzed factors.
PB  - SVENCILISTE U ZAGREBU, FAKULTET PROMETNIH ZNANOSTI, ZAGREB
T2  - Promet-Traffic & Transportation
T1  - Marketing research on passenger satisfaction with public transport service in the city of Belgrade
EP  - 57
IS  - 1
SP  - 47
VL  - 27
DO  - 10.7307/ptt.v27i1.1522
UR  - conv_839
ER  - 

@article{
author = "Radnović, Branislav and Marić, Radenko and Radnović, Vladana and Ilić, Milena and Lukac, Dragan",
year = "2015",
abstract = "The aim of this paper is to determine, based on conducted marketing research, the level of passenger satisfaction with public transport services for the purpose of making better marketing decisions in the example of the City of Belgrade. The main task is to test the hypothesis on the existence of significant influence of factors, such as quality service, attitude and behaviour of employees (e.g. driver), adequate informing, quality of vehicles, line routes and timetable, on passenger satisfaction. Correlation coefficient and regression analysis were used for interpreting the obtained results and examining the formulated hypothesis. Empirical research has shown that there is a significant correlation between the aforementioned factors and passenger satisfaction with public transport services. The obtained results provided recommendations and guidelines for improving and increasing the quality of public transport services. The research results also provide the basis for future research that could examine the relationship between passenger satisfaction with services and sub-groups within the analyzed factors.",
publisher = "SVENCILISTE U ZAGREBU, FAKULTET PROMETNIH ZNANOSTI, ZAGREB",
journal = "Promet-Traffic & Transportation",
title = "Marketing research on passenger satisfaction with public transport service in the city of Belgrade",
pages = "57-47",
number = "1",
volume = "27",
doi = "10.7307/ptt.v27i1.1522",
url = "conv_839"
}

Radnović, B., Marić, R., Radnović, V., Ilić, M.,& Lukac, D.. (2015). Marketing research on passenger satisfaction with public transport service in the city of Belgrade. in Promet-Traffic & Transportation
SVENCILISTE U ZAGREBU, FAKULTET PROMETNIH ZNANOSTI, ZAGREB., 27(1), 47-57.
https://doi.org/10.7307/ptt.v27i1.1522
conv_839

Radnović B, Marić R, Radnović V, Ilić M, Lukac D. Marketing research on passenger satisfaction with public transport service in the city of Belgrade. in Promet-Traffic & Transportation. 2015;27(1):47-57.
doi:10.7307/ptt.v27i1.1522
conv_839 .

Radnović, Branislav, Marić, Radenko, Radnović, Vladana, Ilić, Milena, Lukac, Dragan, "Marketing research on passenger satisfaction with public transport service in the city of Belgrade" in Promet-Traffic & Transportation, 27, no. 1 (2015):47-57,
https://doi.org/10.7307/ptt.v27i1.1522 .,
conv_839 .

TY  - JOUR
AU  - Lučić, Jovan M.
AU  - Radnović, Branislav
PY  - 2015
UR  - https://redun.educons.edu.rs/handle/123456789/249
AB  - Kada čujemo za neko zvučno tj. poznato ime neke domaće ili strane kompanije, obično već imamo izgrađen stav i mišljenje o toj kompaniji. Zasluga svakako pripada dobro izgrađenom brendu, a da bi došli do njega postoji niz koraka koje jedna kompanija mora proći da bi u velikoj tržišnoj trci izgradila svoj imidž i stvorila od sebe poznatu i uspešnu kompaniju. Uloga brenda je višestruka u poslovanju, ali ako bi mogli uprostiti njegov značaj mogli bi reći da nas potrošač identifikuje uz pomoć njega i stvara razliku između nas i ostale konkurecije na tržištu roba i usluga. Naime, iza jednog imena stoji cela kompanija sa svim njenim ljudskim kapitalom, a ispred se nalazi i slika kakvom je vidi njeno okruženje, ali i celokupna javnost kakvom je doživljava. Značaj brenda je ogroman u plasiranju roba i usluga, jer direktno može uticati na svest potrošača prilikom kupovine. Put do izgrađenog brenda je dug i on mora biti izgrađen od pravilno donošenih odluka, kojima je prethodilo niz procesa potrebnih da bi od jedne nepoznate kompanije stvorili svima znano i poštovano ime. Danas se koriste razne tehničko-tehnološke inovacije koje mogu skratiti vreme stvaranja pojedinog brenda, ali svakako za uspeh je pre svega ključan ljudski faktor, koji nosi teret odgovornosti u pravilnom usmeravanju strategije i korisnom odlučivanju u cilju stvaranja i održavanja brenda na tržištu roba i usluga.
AB  - When we hear a big name of a local or international company, we usually already have an attitude or opinion about the company. A well-built brand is certainly the main reason for this. There is a number of steps, however, that a company must take in a highly competitive market race, in order to build its image and become a well-known and successful company. The role of a brand in business is manifold, and if we could put it in a nutshell, we would say that the consumer identifies a company by its brand and perceives through the brand the difference between the company and other competitors on the market. It means that behind a simple name there is an entire company with all of its human capital, while in front of it there is an image of how consumers and the whole public perceive it. The importance of a brand is enormous for the sale of goods and services because of its direct influence on the consciousness of the consumers. The road to an established brand is long and it must consist of correct decisions preceded by a number of processes required for the creation of a reputable and respected name. Today, various technical and technological innovations are used to shorten the period of brand development. However, the human factor here is the key to success, because it bears the responsibility for the right strategy management and decision-making in creating and maintaining the brand on the market.
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Korporativni brend u funkciji tržišne konkurentnosti proizvoda i usluga
T1  - Corporate brand with respect to market competitiveness of goods and services
EP  - 410
IS  - 2
SP  - 385
VL  - 9
DO  - 10.5937/PosEko1502385L
UR  - conv_574
ER  - 

@article{
author = "Lučić, Jovan M. and Radnović, Branislav",
year = "2015",
abstract = "Kada čujemo za neko zvučno tj. poznato ime neke domaće ili strane kompanije, obično već imamo izgrađen stav i mišljenje o toj kompaniji. Zasluga svakako pripada dobro izgrađenom brendu, a da bi došli do njega postoji niz koraka koje jedna kompanija mora proći da bi u velikoj tržišnoj trci izgradila svoj imidž i stvorila od sebe poznatu i uspešnu kompaniju. Uloga brenda je višestruka u poslovanju, ali ako bi mogli uprostiti njegov značaj mogli bi reći da nas potrošač identifikuje uz pomoć njega i stvara razliku između nas i ostale konkurecije na tržištu roba i usluga. Naime, iza jednog imena stoji cela kompanija sa svim njenim ljudskim kapitalom, a ispred se nalazi i slika kakvom je vidi njeno okruženje, ali i celokupna javnost kakvom je doživljava. Značaj brenda je ogroman u plasiranju roba i usluga, jer direktno može uticati na svest potrošača prilikom kupovine. Put do izgrađenog brenda je dug i on mora biti izgrađen od pravilno donošenih odluka, kojima je prethodilo niz procesa potrebnih da bi od jedne nepoznate kompanije stvorili svima znano i poštovano ime. Danas se koriste razne tehničko-tehnološke inovacije koje mogu skratiti vreme stvaranja pojedinog brenda, ali svakako za uspeh je pre svega ključan ljudski faktor, koji nosi teret odgovornosti u pravilnom usmeravanju strategije i korisnom odlučivanju u cilju stvaranja i održavanja brenda na tržištu roba i usluga., When we hear a big name of a local or international company, we usually already have an attitude or opinion about the company. A well-built brand is certainly the main reason for this. There is a number of steps, however, that a company must take in a highly competitive market race, in order to build its image and become a well-known and successful company. The role of a brand in business is manifold, and if we could put it in a nutshell, we would say that the consumer identifies a company by its brand and perceives through the brand the difference between the company and other competitors on the market. It means that behind a simple name there is an entire company with all of its human capital, while in front of it there is an image of how consumers and the whole public perceive it. The importance of a brand is enormous for the sale of goods and services because of its direct influence on the consciousness of the consumers. The road to an established brand is long and it must consist of correct decisions preceded by a number of processes required for the creation of a reputable and respected name. Today, various technical and technological innovations are used to shorten the period of brand development. However, the human factor here is the key to success, because it bears the responsibility for the right strategy management and decision-making in creating and maintaining the brand on the market.",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Korporativni brend u funkciji tržišne konkurentnosti proizvoda i usluga, Corporate brand with respect to market competitiveness of goods and services",
pages = "410-385",
number = "2",
volume = "9",
doi = "10.5937/PosEko1502385L",
url = "conv_574"
}

Lučić, J. M.,& Radnović, B.. (2015). Korporativni brend u funkciji tržišne konkurentnosti proizvoda i usluga. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 9(2), 385-410.
https://doi.org/10.5937/PosEko1502385L
conv_574

Lučić JM, Radnović B. Korporativni brend u funkciji tržišne konkurentnosti proizvoda i usluga. in Poslovna ekonomija. 2015;9(2):385-410.
doi:10.5937/PosEko1502385L
conv_574 .

Lučić, Jovan M., Radnović, Branislav, "Korporativni brend u funkciji tržišne konkurentnosti proizvoda i usluga" in Poslovna ekonomija, 9, no. 2 (2015):385-410,
https://doi.org/10.5937/PosEko1502385L .,
conv_574 .

TY  - JOUR
AU  - Marić, Radenko
AU  - Radnović, Branislav
AU  - Vemić-Đurković, Jelena
AU  - Pržulj, Živka
PY  - 2014
UR  - https://redun.educons.edu.rs/handle/123456789/232
AB  - The aim of this paper is to determine, based on empirical research, the factors that shape moral principles of conduct of marketing managers in Serbian trading sector. The main task is to test the hypothesis on the existence of significant influence of culture, custom, tradition, religion, legislation, codes of conduct, political landscape, and economic strength of a company on moral principles within the operation of analyzed trading companies. Nonparametric statistical chi-square test was used for interpreting obtained results and examining the formulated hypothesis, while t - test was used for determining which modality of observed factors has the greatest impact on moral principles. Empirical research has shown that there is a significant correlation between the aforementioned factors and moral principles, which helped creation of a profile of ethical conduct of marketing managers in trading companies operating in the Serbian market. The research results provide the basis for future researches that should examine the impact of subgroups within the analyzed factors on morally responsible conduct of managers in trading companies.
PB  - BUDAPEST TECH, BUDAPEST
T2  - Acta Polytechnica Hungarica
T1  - Moral Principles of Marketing Managers at Trading Companies in the Republic of Serbia
EP  - 161
IS  - 9
SP  - 145
VL  - 11
UR  - conv_837
ER  - 

@article{
author = "Marić, Radenko and Radnović, Branislav and Vemić-Đurković, Jelena and Pržulj, Živka",
year = "2014",
abstract = "The aim of this paper is to determine, based on empirical research, the factors that shape moral principles of conduct of marketing managers in Serbian trading sector. The main task is to test the hypothesis on the existence of significant influence of culture, custom, tradition, religion, legislation, codes of conduct, political landscape, and economic strength of a company on moral principles within the operation of analyzed trading companies. Nonparametric statistical chi-square test was used for interpreting obtained results and examining the formulated hypothesis, while t - test was used for determining which modality of observed factors has the greatest impact on moral principles. Empirical research has shown that there is a significant correlation between the aforementioned factors and moral principles, which helped creation of a profile of ethical conduct of marketing managers in trading companies operating in the Serbian market. The research results provide the basis for future researches that should examine the impact of subgroups within the analyzed factors on morally responsible conduct of managers in trading companies.",
publisher = "BUDAPEST TECH, BUDAPEST",
journal = "Acta Polytechnica Hungarica",
title = "Moral Principles of Marketing Managers at Trading Companies in the Republic of Serbia",
pages = "161-145",
number = "9",
volume = "11",
url = "conv_837"
}

Marić, R., Radnović, B., Vemić-Đurković, J.,& Pržulj, Ž.. (2014). Moral Principles of Marketing Managers at Trading Companies in the Republic of Serbia. in Acta Polytechnica Hungarica
BUDAPEST TECH, BUDAPEST., 11(9), 145-161.
conv_837

Marić R, Radnović B, Vemić-Đurković J, Pržulj Ž. Moral Principles of Marketing Managers at Trading Companies in the Republic of Serbia. in Acta Polytechnica Hungarica. 2014;11(9):145-161.
conv_837 .

Marić, Radenko, Radnović, Branislav, Vemić-Đurković, Jelena, Pržulj, Živka, "Moral Principles of Marketing Managers at Trading Companies in the Republic of Serbia" in Acta Polytechnica Hungarica, 11, no. 9 (2014):145-161,
conv_837 .

TY  - JOUR
AU  - Radnović, Branislav
AU  - Radnović, Vladana
PY  - 2013
UR  - https://redun.educons.edu.rs/handle/123456789/176
AB  - Svaka uslužna organizacija koja posluje u turbulentnim tržišnim okolnostima mora imati uspešnu marketing strategiju. Uspešna marketing strategija podrazumeva pravilno upravljanje svim elementima marketing miksa: uslužnim paketom, cenom, kanalima distribucije, promocijom, procesom usluživanja, uslužnim ambijentom i ljudima. Ljudi, odnosno u prvom redu zaposleni unutar organizacije su jedan od elemenata kojem se mora posvetiti adekvatna pažnja prilikom koncipiranja i realizacije marketing strategije. Danas, adekvatno upravljanje zaposlenima mora da podrazumeva i kvalitetno upravljanje menadžerskim stresom. Preduslov kvalitetnog upravljanja menadžerskim stresom je uspešno identifikovanje izvora menadžerskog stresa. Cilj ovog rada je da pokaže značaj pravilnog i blagovremenog identifikovanja izvora menadžerskog stresa. U radu je predstavljeno sprovedeno naučno istraživanje zasnovano na metodu koji je univerzalan za sve vrste organizacija, bez obzira na njihov tip i delatnost, kako bi se pravilno identifikovali izvori menadžerskog stresa i definisalo adekvatno upravljanje istim, u funkciji upravljanja ljudima kao elementom marketing strategije. Istraživanje je vršeno putem ankete, na uzorku od 100 zaposlenih, u okviru 13 organizacija na teritoriji Srbije. Rezultati ankete su pokazali da su najznačajniji izvori menadžerskog stresa: participacija u donošenju odluka, proces selekcije, zarada i pritisak vremena i rokova. Stoga date su preporuke za usmeravanje identifikovanih izvora menadžerskog stresa u pravcu uspešnog upravljanja ljudima, kao elementom marketing strategije.
AB  - Any service organization operating under turbulent market conditions must have a successful marketing strategy. A successful marketing strategy implies proper management of all elements within a marketing mix: service package, price, distribution channels, promotion, service process, service ambience and people. People, i.e. primarily the employed within an organization are one of the elements that must be appropriately considered when drawing up and implementing a marketing strategy. Proper personnel management must nowadays include good management of managerial stress. Adequate managerial stress management is preconditioned by successful identification of sources of managerial stress. The aim of this paper is to present the importance of proper and timely identification of sources of managerial stress. The paper demonstrates the carried out scientific research based on a method that is universal for all types of organizations, regardless of their type and activity, in order to precisely identify the sources of managerial stress and define its proper management, as an asset in people management, which is an element of marketing strategy. The research was conducted using a survey, sampling 100 employees in 13 organizations throughout Serbia. Survey results indicated that the most important sources of managerial stress are: participation in decision-making, selection process, earnings, and time and deadlines pressure. Therefore, recommendations are provided for directing identified sources of managerial stress towards successful management of people as an element of marketing strategy.
PB  - Ekonomski institut, Beograd
T2  - Industrija
T1  - Upravljanje menadžerskim stresom u funkciji upravljanja ljudima kao element marketing strategije
T1  - Managerial stress management as an asset in people management being a marketing strategy element
EP  - 136
IS  - 2
SP  - 123
VL  - 41
DO  - 10.5937/industrija41-4111
UR  - conv_80
ER  - 

@article{
author = "Radnović, Branislav and Radnović, Vladana",
year = "2013",
abstract = "Svaka uslužna organizacija koja posluje u turbulentnim tržišnim okolnostima mora imati uspešnu marketing strategiju. Uspešna marketing strategija podrazumeva pravilno upravljanje svim elementima marketing miksa: uslužnim paketom, cenom, kanalima distribucije, promocijom, procesom usluživanja, uslužnim ambijentom i ljudima. Ljudi, odnosno u prvom redu zaposleni unutar organizacije su jedan od elemenata kojem se mora posvetiti adekvatna pažnja prilikom koncipiranja i realizacije marketing strategije. Danas, adekvatno upravljanje zaposlenima mora da podrazumeva i kvalitetno upravljanje menadžerskim stresom. Preduslov kvalitetnog upravljanja menadžerskim stresom je uspešno identifikovanje izvora menadžerskog stresa. Cilj ovog rada je da pokaže značaj pravilnog i blagovremenog identifikovanja izvora menadžerskog stresa. U radu je predstavljeno sprovedeno naučno istraživanje zasnovano na metodu koji je univerzalan za sve vrste organizacija, bez obzira na njihov tip i delatnost, kako bi se pravilno identifikovali izvori menadžerskog stresa i definisalo adekvatno upravljanje istim, u funkciji upravljanja ljudima kao elementom marketing strategije. Istraživanje je vršeno putem ankete, na uzorku od 100 zaposlenih, u okviru 13 organizacija na teritoriji Srbije. Rezultati ankete su pokazali da su najznačajniji izvori menadžerskog stresa: participacija u donošenju odluka, proces selekcije, zarada i pritisak vremena i rokova. Stoga date su preporuke za usmeravanje identifikovanih izvora menadžerskog stresa u pravcu uspešnog upravljanja ljudima, kao elementom marketing strategije., Any service organization operating under turbulent market conditions must have a successful marketing strategy. A successful marketing strategy implies proper management of all elements within a marketing mix: service package, price, distribution channels, promotion, service process, service ambience and people. People, i.e. primarily the employed within an organization are one of the elements that must be appropriately considered when drawing up and implementing a marketing strategy. Proper personnel management must nowadays include good management of managerial stress. Adequate managerial stress management is preconditioned by successful identification of sources of managerial stress. The aim of this paper is to present the importance of proper and timely identification of sources of managerial stress. The paper demonstrates the carried out scientific research based on a method that is universal for all types of organizations, regardless of their type and activity, in order to precisely identify the sources of managerial stress and define its proper management, as an asset in people management, which is an element of marketing strategy. The research was conducted using a survey, sampling 100 employees in 13 organizations throughout Serbia. Survey results indicated that the most important sources of managerial stress are: participation in decision-making, selection process, earnings, and time and deadlines pressure. Therefore, recommendations are provided for directing identified sources of managerial stress towards successful management of people as an element of marketing strategy.",
publisher = "Ekonomski institut, Beograd",
journal = "Industrija",
title = "Upravljanje menadžerskim stresom u funkciji upravljanja ljudima kao element marketing strategije, Managerial stress management as an asset in people management being a marketing strategy element",
pages = "136-123",
number = "2",
volume = "41",
doi = "10.5937/industrija41-4111",
url = "conv_80"
}

Radnović, B.,& Radnović, V.. (2013). Upravljanje menadžerskim stresom u funkciji upravljanja ljudima kao element marketing strategije. in Industrija
Ekonomski institut, Beograd., 41(2), 123-136.
https://doi.org/10.5937/industrija41-4111
conv_80

Radnović B, Radnović V. Upravljanje menadžerskim stresom u funkciji upravljanja ljudima kao element marketing strategije. in Industrija. 2013;41(2):123-136.
doi:10.5937/industrija41-4111
conv_80 .

Radnović, Branislav, Radnović, Vladana, "Upravljanje menadžerskim stresom u funkciji upravljanja ljudima kao element marketing strategije" in Industrija, 41, no. 2 (2013):123-136,
https://doi.org/10.5937/industrija41-4111 .,
conv_80 .

TY  - JOUR
AU  - Grgar, Diona
AU  - Radnović, Branislav
PY  - 2013
UR  - https://redun.educons.edu.rs/handle/123456789/196
AB  - Reforma javnog sektora Republike Srbije zahteva nove prakse preduzeća i organizacija iz ovog sektora u poslovanju, što direktno utiče na potrebu za savremenim marketinškim strategijama i konceptima. S tim u vezi mora se znati da novo poslovno okruženje koje je stvoreno pre svega razvojem Interneta i digitalnih tehnologija neposredno utiče i na razvoj novog marketing okruženja preduzeća i organizacija iz javnog sektora. Zbog svega navedenog, preduzeća i organizacije u okviru javnog sektora Republike Srbije treba da osavremene pristup poslovanju i tržištu, kao i s tim u vezi pristup internim i eksternim stejkholderima. Koncept holističkog marketinga pruža svim subjektima u okviru javnog sektora kohezivniji pristup poslovanju i na taj način prevazilazi ograničenja tradicionalnih marketinških koncepata i strategija. Dizajniranje marketing aktivnosti u okviru koncepta holističkog marketinga može da pomogne poslovanju preduzeća i organizacija iz javnog sektora Republike Srbije, doprinoseći između ostalog i (re)brendiranju preko potrebnom u savremenim tržišnim uslovima poslovanja.
AB  - Reform of public sector in Republic of Serbia demands new practices in business, that directly affects the need for modern marketing strategies and concepts. New business environment that was created primarily by development of the Internet and digital technology is directly influenced the development of the new marketing environment. Therefore, the company from public sector in Republic of Serbia needs to streamline operations and market access, as well as internal and external stakeholders approach. The concept of holistic marketing for all subjects from public sector gives to market actors more cohesive approach to business and thus overcomes the limitations of traditional marketing concepts and strategies. Designing marketing activities within the concept of holistic marketing can companies and organizations from public sector in Republic of Serbia, helping in (re)brending process, more necessary, in the modern market business environment.
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Implementacija koncepta holističkog marketinga kao osnova uspešnosti reformi javnog sektora Republike Srbije
T1  - Implementation of the holistic marketing concept as a basis success reform of public sector of Republic of Serbia
EP  - 194
IS  - 1
SP  - 177
VL  - 7
UR  - conv_531
ER  - 

@article{
author = "Grgar, Diona and Radnović, Branislav",
year = "2013",
abstract = "Reforma javnog sektora Republike Srbije zahteva nove prakse preduzeća i organizacija iz ovog sektora u poslovanju, što direktno utiče na potrebu za savremenim marketinškim strategijama i konceptima. S tim u vezi mora se znati da novo poslovno okruženje koje je stvoreno pre svega razvojem Interneta i digitalnih tehnologija neposredno utiče i na razvoj novog marketing okruženja preduzeća i organizacija iz javnog sektora. Zbog svega navedenog, preduzeća i organizacije u okviru javnog sektora Republike Srbije treba da osavremene pristup poslovanju i tržištu, kao i s tim u vezi pristup internim i eksternim stejkholderima. Koncept holističkog marketinga pruža svim subjektima u okviru javnog sektora kohezivniji pristup poslovanju i na taj način prevazilazi ograničenja tradicionalnih marketinških koncepata i strategija. Dizajniranje marketing aktivnosti u okviru koncepta holističkog marketinga može da pomogne poslovanju preduzeća i organizacija iz javnog sektora Republike Srbije, doprinoseći između ostalog i (re)brendiranju preko potrebnom u savremenim tržišnim uslovima poslovanja., Reform of public sector in Republic of Serbia demands new practices in business, that directly affects the need for modern marketing strategies and concepts. New business environment that was created primarily by development of the Internet and digital technology is directly influenced the development of the new marketing environment. Therefore, the company from public sector in Republic of Serbia needs to streamline operations and market access, as well as internal and external stakeholders approach. The concept of holistic marketing for all subjects from public sector gives to market actors more cohesive approach to business and thus overcomes the limitations of traditional marketing concepts and strategies. Designing marketing activities within the concept of holistic marketing can companies and organizations from public sector in Republic of Serbia, helping in (re)brending process, more necessary, in the modern market business environment.",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Implementacija koncepta holističkog marketinga kao osnova uspešnosti reformi javnog sektora Republike Srbije, Implementation of the holistic marketing concept as a basis success reform of public sector of Republic of Serbia",
pages = "194-177",
number = "1",
volume = "7",
url = "conv_531"
}

Grgar, D.,& Radnović, B.. (2013). Implementacija koncepta holističkog marketinga kao osnova uspešnosti reformi javnog sektora Republike Srbije. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 7(1), 177-194.
conv_531

Grgar D, Radnović B. Implementacija koncepta holističkog marketinga kao osnova uspešnosti reformi javnog sektora Republike Srbije. in Poslovna ekonomija. 2013;7(1):177-194.
conv_531 .

Grgar, Diona, Radnović, Branislav, "Implementacija koncepta holističkog marketinga kao osnova uspešnosti reformi javnog sektora Republike Srbije" in Poslovna ekonomija, 7, no. 1 (2013):177-194,
conv_531 .

TY  - JOUR
AU  - Radnović, Branislav
AU  - Ilić, Milena P.
AU  - Miljković, Jelena
PY  - 2012
UR  - https://redun.educons.edu.rs/handle/123456789/155
AB  - Mala preduzeća postoje u skoro svim privrednim oblastima. Ova preduzeća shodno ekonomskim parametrima, imaju mali obim poslovanja, mali uloženi kapital i mali broj zaposlenih radnika. Ona se strukturno uklapaju u privredni prostor koji nisu pokrila velika preduzeća. Preduzeća male privrede su za svaku državu i svaki privredni sistem značajna, jer povećavaju stepen i obim korišćenja novih resursa jedne privrede, uz visok stepen fleksibilnosti, prilagodljivosti i adaptivnosti novim tržišnim i drugim uslovima. Da bi mala preduzeća, primarno gledano kroz prizmu današnje ekonomske situacije opstala na tržištu, a sekundarno gledano ostvarivala pozitivne ekonomske rezultate, neophodno je da usvoje i razviju marketing tržišnu orijentaciju. Jedan od segmenata marketing tržišne orijentacije podrazumeva primarno orijentaciju prema potrošačima, koja uz orijentaciju na konkurente i interfunkcionalnu koordinaciju, prema mnogim ekonomistima, predstavlja celokupnost marketing tržišne orijentacije preduzeća. Danas sva, a pogotovo mala preduzeća moraju da shvate da je tržište sve, a da su najvažnija i odlučujuća za uspeh aktiva preduzeća -potrošači. Činjenica da se konkurentska prednost malih preduzeća ogleda u brzini, fleksibilnosti i pre svega većoj osetljivosti na potrebe potrošača, a s tim u vezi i većoj efektivnosti i efikasnosti u zadovoljavanju potreba potrošača, navodi na nesumnjivo jasan zaključak da mala preduzeća kao takva mogu značajno doprineti razvoju tržišne privrede naše zemlje. Istima se mora posvetiti veća pažnja stvaranjem uslova za omogućavanje i ukazivanje na značaj realizacije marketing tržišne orijentacije kao imperativa opstanka i razvoja malih preduzeća. .
AB  - Small businesses exist in almost all economic sectors. These companies, according to economic parameters, have a small volume of business, little equity and few employees. It is structurally fit into the commercial space that are not covered large enterprises. Small business enterprises for each country and each economic system is significant, because they increase the degree and extent of use of new resources of an economy with a high degree of flexibility, adaptability, and adaptability to new market and other conditions. In order for small businesses, primarily through the lens of today's economic situation to survive in the market, a secondary term positive economic results achieved, it is necessary to adopt and develop marketing market orientation. One of the marketing segments of the market orientation includes orientation towards primary consumers, which the orientation of the competitors, and interfunctional coordination, according to many economists, is the integrity of the market-oriented marketing company. Today, all, especially small businesses, need to understand that the market is everything, and that the most important and decisive for the success of the company assets by consumers. The fact that the competitive advantage of small businesses is reflected in the speed, flexibility and above all a greater sensitivity to the needs of consumers, and in this regard and greater effectiveness and efficiency in meeting the needs of consumers, undoubtedly leads to the clear conclusion that small businesses, as such, can contribute significantly to development of market economy of our country. The same must be given greater attention by creating conditions for facilitating and showing the importance of the implementation of market orientation as the marketing imperatives of survival and development of small enterprises. .
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Marketing tržišna orijentacija kao imperativ opstanka i razvoja malih i srednjih preduzeća
T1  - Marketing: The market orientation as an imperative of survival and development of small and medium enterprises
EP  - 129
IS  - 1
SP  - 105
VL  - 6
UR  - conv_498
ER  - 

@article{
author = "Radnović, Branislav and Ilić, Milena P. and Miljković, Jelena",
year = "2012",
abstract = "Mala preduzeća postoje u skoro svim privrednim oblastima. Ova preduzeća shodno ekonomskim parametrima, imaju mali obim poslovanja, mali uloženi kapital i mali broj zaposlenih radnika. Ona se strukturno uklapaju u privredni prostor koji nisu pokrila velika preduzeća. Preduzeća male privrede su za svaku državu i svaki privredni sistem značajna, jer povećavaju stepen i obim korišćenja novih resursa jedne privrede, uz visok stepen fleksibilnosti, prilagodljivosti i adaptivnosti novim tržišnim i drugim uslovima. Da bi mala preduzeća, primarno gledano kroz prizmu današnje ekonomske situacije opstala na tržištu, a sekundarno gledano ostvarivala pozitivne ekonomske rezultate, neophodno je da usvoje i razviju marketing tržišnu orijentaciju. Jedan od segmenata marketing tržišne orijentacije podrazumeva primarno orijentaciju prema potrošačima, koja uz orijentaciju na konkurente i interfunkcionalnu koordinaciju, prema mnogim ekonomistima, predstavlja celokupnost marketing tržišne orijentacije preduzeća. Danas sva, a pogotovo mala preduzeća moraju da shvate da je tržište sve, a da su najvažnija i odlučujuća za uspeh aktiva preduzeća -potrošači. Činjenica da se konkurentska prednost malih preduzeća ogleda u brzini, fleksibilnosti i pre svega većoj osetljivosti na potrebe potrošača, a s tim u vezi i većoj efektivnosti i efikasnosti u zadovoljavanju potreba potrošača, navodi na nesumnjivo jasan zaključak da mala preduzeća kao takva mogu značajno doprineti razvoju tržišne privrede naše zemlje. Istima se mora posvetiti veća pažnja stvaranjem uslova za omogućavanje i ukazivanje na značaj realizacije marketing tržišne orijentacije kao imperativa opstanka i razvoja malih preduzeća. ., Small businesses exist in almost all economic sectors. These companies, according to economic parameters, have a small volume of business, little equity and few employees. It is structurally fit into the commercial space that are not covered large enterprises. Small business enterprises for each country and each economic system is significant, because they increase the degree and extent of use of new resources of an economy with a high degree of flexibility, adaptability, and adaptability to new market and other conditions. In order for small businesses, primarily through the lens of today's economic situation to survive in the market, a secondary term positive economic results achieved, it is necessary to adopt and develop marketing market orientation. One of the marketing segments of the market orientation includes orientation towards primary consumers, which the orientation of the competitors, and interfunctional coordination, according to many economists, is the integrity of the market-oriented marketing company. Today, all, especially small businesses, need to understand that the market is everything, and that the most important and decisive for the success of the company assets by consumers. The fact that the competitive advantage of small businesses is reflected in the speed, flexibility and above all a greater sensitivity to the needs of consumers, and in this regard and greater effectiveness and efficiency in meeting the needs of consumers, undoubtedly leads to the clear conclusion that small businesses, as such, can contribute significantly to development of market economy of our country. The same must be given greater attention by creating conditions for facilitating and showing the importance of the implementation of market orientation as the marketing imperatives of survival and development of small enterprises. .",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Marketing tržišna orijentacija kao imperativ opstanka i razvoja malih i srednjih preduzeća, Marketing: The market orientation as an imperative of survival and development of small and medium enterprises",
pages = "129-105",
number = "1",
volume = "6",
url = "conv_498"
}

Radnović, B., Ilić, M. P.,& Miljković, J.. (2012). Marketing tržišna orijentacija kao imperativ opstanka i razvoja malih i srednjih preduzeća. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 6(1), 105-129.
conv_498

Radnović B, Ilić MP, Miljković J. Marketing tržišna orijentacija kao imperativ opstanka i razvoja malih i srednjih preduzeća. in Poslovna ekonomija. 2012;6(1):105-129.
conv_498 .

Radnović, Branislav, Ilić, Milena P., Miljković, Jelena, "Marketing tržišna orijentacija kao imperativ opstanka i razvoja malih i srednjih preduzeća" in Poslovna ekonomija, 6, no. 1 (2012):105-129,
conv_498 .

TY  - JOUR
AU  - Grgar, Diona
AU  - Radnović, Branislav
PY  - 2012
UR  - https://redun.educons.edu.rs/handle/123456789/158
AB  - Nove digitalne tehnologije su dovele do mnogih promena, kako na tržištu tako i u načinu života. Na poslovanje malih preduzeća takođe istaknut uticaj ima i elektronsko doba sa svim pravilima ponašanja i tržišnog poslovanja koje ono nameće. Oblast marketinga, kao neizostavna poslovna koncepcija i orijentacija na savremenom tržištu, takođe, mora biti prilagođena poslovanju i razvijena u skladu sa novonastalim tržišnim uslovima koji su dinamični i teže stalnoj promeni. Postoje razne pretpostavke o tome šta će se u budućnosti dešavati u domenu digitalnog ili elektronskog marketinga. Međutim, pitanje je šta današnje preduzetničke kompanije u tržišnoj situaciji mogu da urade da bi obezbedile uspešan rad u novom elektronskom dobu i na taj način daju proaktivan odgovor novonastalim tržišnim uslovima poslovanja.
AB  - Modern technologies have led to many changes in the market and in the way of life. On the development of entrepreneurship the electronic age, with all its rules of behavior and market practice, which it imposes, also has the great impact. Marketing, as an indispensable business concept and orientation of the contemporary market, also, must be adapted to the business and developed in accordance with new market conditions which are dynamic and tend to constant change. There are several theories about what will happen in the future in the field of electronic marketing. However, the question is what today's entrepreneurial companies in the market conditions of development of private sector, can do to ensure a successful business in the new electronic age and thus give proactive response to the new market conditions. .
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Digitalni marketing u funkciji razvoja preduzetništva
T1  - Digital marketing in function of the entrepreneurship development
EP  - 78
IS  - 2
SP  - 63
VL  - 6
UR  - conv_514
ER  - 

@article{
author = "Grgar, Diona and Radnović, Branislav",
year = "2012",
abstract = "Nove digitalne tehnologije su dovele do mnogih promena, kako na tržištu tako i u načinu života. Na poslovanje malih preduzeća takođe istaknut uticaj ima i elektronsko doba sa svim pravilima ponašanja i tržišnog poslovanja koje ono nameće. Oblast marketinga, kao neizostavna poslovna koncepcija i orijentacija na savremenom tržištu, takođe, mora biti prilagođena poslovanju i razvijena u skladu sa novonastalim tržišnim uslovima koji su dinamični i teže stalnoj promeni. Postoje razne pretpostavke o tome šta će se u budućnosti dešavati u domenu digitalnog ili elektronskog marketinga. Međutim, pitanje je šta današnje preduzetničke kompanije u tržišnoj situaciji mogu da urade da bi obezbedile uspešan rad u novom elektronskom dobu i na taj način daju proaktivan odgovor novonastalim tržišnim uslovima poslovanja., Modern technologies have led to many changes in the market and in the way of life. On the development of entrepreneurship the electronic age, with all its rules of behavior and market practice, which it imposes, also has the great impact. Marketing, as an indispensable business concept and orientation of the contemporary market, also, must be adapted to the business and developed in accordance with new market conditions which are dynamic and tend to constant change. There are several theories about what will happen in the future in the field of electronic marketing. However, the question is what today's entrepreneurial companies in the market conditions of development of private sector, can do to ensure a successful business in the new electronic age and thus give proactive response to the new market conditions. .",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Digitalni marketing u funkciji razvoja preduzetništva, Digital marketing in function of the entrepreneurship development",
pages = "78-63",
number = "2",
volume = "6",
url = "conv_514"
}

Grgar, D.,& Radnović, B.. (2012). Digitalni marketing u funkciji razvoja preduzetništva. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 6(2), 63-78.
conv_514

Grgar D, Radnović B. Digitalni marketing u funkciji razvoja preduzetništva. in Poslovna ekonomija. 2012;6(2):63-78.
conv_514 .

Grgar, Diona, Radnović, Branislav, "Digitalni marketing u funkciji razvoja preduzetništva" in Poslovna ekonomija, 6, no. 2 (2012):63-78,
conv_514 .

TY  - JOUR
AU  - Radnović, Branislav
AU  - Ilić, Milena P.
PY  - 2011
UR  - https://redun.educons.edu.rs/handle/123456789/99
AB  - Osnovni cilj svake banke je zadovoljavanje potreba postojećih i potencijalnih klijenata - potrošača. Marketing menadžment banke nastoji to da ostvari pravilnim upravljanjem instrumentima marketing miksa. Jedan od instrumenata uslužnog marketing miksa, od koga se prilikom planiranja, koncipiranja i implementiranja marketing strategije polazi je usluga, odnosno uslužni proizvod. U sve intenzivnijom konkurentskoj borbi na turbulentnom bankarskom tržištu inovacijom s jedne, odnosno modifikacijom, s druge strane, traži se prostor za ekspanziju na ovom, naročito u kriznim uslovima, kakvi su danas, visokozahtevnom tržištu. U ovom radu se kroz nezavisnu analizu Eurobank EFG Beograd, pokušava sagledati upravljanje uslugom, odnosno uslužnim proizvodom, kao izuzetno važnim instrumentom marketing miksa.
AB  - The main objective of each bank is to meet the needs of its existing and potential clients - the consumers. This is achieved through proper management of marketing mix instruments by the bank's marketing management. One of the instruments of service marketing mix, used as the starting point in the process of planning, designing and implementing the marketing strategy, is a service, or a service-product. In an increasingly intense competitive struggle in the turbulent banking market, innovation or, alternatively, modification, is a means of finding room for expansion in this highly demanding market, as it is today, particularly given the current crisis. In this paper, through an independent analysis of EFG Eurobank Belgrade, we try to shed some light on the service (i.e. service product) management, as a very important instrument of marketing mix. .
PB  - Udruženje banaka Srbije, Beograd
T2  - Bankarstvo
T1  - Upravljanje uslugom kao instrumentom marketing miksa - primer Eurobank EFG Beograd
T1  - Service management as a marketing mix instrument: Example of EFG Eurobank Belgrade
EP  - 143
IS  - 11-12
SP  - 134
VL  - 40
UR  - conv_327
ER  - 

@article{
author = "Radnović, Branislav and Ilić, Milena P.",
year = "2011",
abstract = "Osnovni cilj svake banke je zadovoljavanje potreba postojećih i potencijalnih klijenata - potrošača. Marketing menadžment banke nastoji to da ostvari pravilnim upravljanjem instrumentima marketing miksa. Jedan od instrumenata uslužnog marketing miksa, od koga se prilikom planiranja, koncipiranja i implementiranja marketing strategije polazi je usluga, odnosno uslužni proizvod. U sve intenzivnijom konkurentskoj borbi na turbulentnom bankarskom tržištu inovacijom s jedne, odnosno modifikacijom, s druge strane, traži se prostor za ekspanziju na ovom, naročito u kriznim uslovima, kakvi su danas, visokozahtevnom tržištu. U ovom radu se kroz nezavisnu analizu Eurobank EFG Beograd, pokušava sagledati upravljanje uslugom, odnosno uslužnim proizvodom, kao izuzetno važnim instrumentom marketing miksa., The main objective of each bank is to meet the needs of its existing and potential clients - the consumers. This is achieved through proper management of marketing mix instruments by the bank's marketing management. One of the instruments of service marketing mix, used as the starting point in the process of planning, designing and implementing the marketing strategy, is a service, or a service-product. In an increasingly intense competitive struggle in the turbulent banking market, innovation or, alternatively, modification, is a means of finding room for expansion in this highly demanding market, as it is today, particularly given the current crisis. In this paper, through an independent analysis of EFG Eurobank Belgrade, we try to shed some light on the service (i.e. service product) management, as a very important instrument of marketing mix. .",
publisher = "Udruženje banaka Srbije, Beograd",
journal = "Bankarstvo",
title = "Upravljanje uslugom kao instrumentom marketing miksa - primer Eurobank EFG Beograd, Service management as a marketing mix instrument: Example of EFG Eurobank Belgrade",
pages = "143-134",
number = "11-12",
volume = "40",
url = "conv_327"
}

Radnović, B.,& Ilić, M. P.. (2011). Upravljanje uslugom kao instrumentom marketing miksa - primer Eurobank EFG Beograd. in Bankarstvo
Udruženje banaka Srbije, Beograd., 40(11-12), 134-143.
conv_327

Radnović B, Ilić MP. Upravljanje uslugom kao instrumentom marketing miksa - primer Eurobank EFG Beograd. in Bankarstvo. 2011;40(11-12):134-143.
conv_327 .

Radnović, Branislav, Ilić, Milena P., "Upravljanje uslugom kao instrumentom marketing miksa - primer Eurobank EFG Beograd" in Bankarstvo, 40, no. 11-12 (2011):134-143,
conv_327 .

TY  - JOUR
AU  - Ilić, Milena P.
AU  - Radnović, Branislav
PY  - 2010
UR  - https://redun.educons.edu.rs/handle/123456789/78
AB  - Na hiperkonkurentskim bankarskim tržištima danas (kakvo je i tržište Republike Srbije) imperativ za banke jeste očuvanje tržišne pozicije kao i baze klijenata. Jedan od osnovnih načina jeste primena marketing koncepta. Pošto je u Republici Srbiji u završnoj fazi proces restruktuiranja bankarskog sistema, koji između ostalog podrazumeva prelazak na tržišne uslove privređivanja, neophodna je aktivna primena marketinga kao poslovnog koncepta i poslovne funkcije. Prihvatajući nove tehnologije u poslovanju učesnici na bankarskom tržištu suočavaju se sa mnogobrojnim inovacijama kako usluga tako i procesa, širokim asortimanom reflektovanim u ponudi bankarskih i nebankarskih finansijskih organizacija. Dobra kombinacija svih sedam elemenata marketing miksa (usluga, cena, kanali distribucije, promocija ljudi, proces i uslužni ambijent) omogućiće bankama privlačenje klijenata, i njihovo zadržavanje, nakon dostignute satisfakcije. Rad kroz studiju slučaja Vojvođanske banke a.d. Novi Sad analizira konkretne specifičnosti marketing miksa banke, u praksi.
AB  - At the hyper-competitive banking markets today (including the market of the Republic of Serbia) the imperative for a bank is to keep its market position and customer base. One of the main ways to do so is the application of marketing concept. Since the Republic of Serbia is in the final stage of the banking system restructuring, which among other things includes the transition to market economy conditions, what is required is the active use of marketing as a business concept and business function. By accepting new technologies in business, participants in the banking market face a number of innovations to services and processes, a wide range reflected in the offer of banking and nonbanking financial organizations. A good combination of all seven elements of the marketing mix (product, price, place promotion, people, process and physical evidence) will allow banks to attract clients, and to retain them after the goal has been achieved. Working through a case study, Vojvodjanska Bank ad Novi Sad analyzes the concrete specificities of the marketing mix in the bank's practice.
PB  - Udruženje banaka Srbije, Beograd
T2  - Bankarstvo
T1  - Implementacija marketing koncepta u poslovnoj praksi domaćih banaka sa posebnim osvrtom na Vojvođansku banku a.d. Novi Sad
T1  - Marketing concept implementation in local banks' business practice, with special emphasis on Vojvodjanska banka a.d. Novi Sad
EP  - 55
IS  - 5-6
SP  - 44
VL  - 39
UR  - conv_326
ER  - 

@article{
author = "Ilić, Milena P. and Radnović, Branislav",
year = "2010",
abstract = "Na hiperkonkurentskim bankarskim tržištima danas (kakvo je i tržište Republike Srbije) imperativ za banke jeste očuvanje tržišne pozicije kao i baze klijenata. Jedan od osnovnih načina jeste primena marketing koncepta. Pošto je u Republici Srbiji u završnoj fazi proces restruktuiranja bankarskog sistema, koji između ostalog podrazumeva prelazak na tržišne uslove privređivanja, neophodna je aktivna primena marketinga kao poslovnog koncepta i poslovne funkcije. Prihvatajući nove tehnologije u poslovanju učesnici na bankarskom tržištu suočavaju se sa mnogobrojnim inovacijama kako usluga tako i procesa, širokim asortimanom reflektovanim u ponudi bankarskih i nebankarskih finansijskih organizacija. Dobra kombinacija svih sedam elemenata marketing miksa (usluga, cena, kanali distribucije, promocija ljudi, proces i uslužni ambijent) omogućiće bankama privlačenje klijenata, i njihovo zadržavanje, nakon dostignute satisfakcije. Rad kroz studiju slučaja Vojvođanske banke a.d. Novi Sad analizira konkretne specifičnosti marketing miksa banke, u praksi., At the hyper-competitive banking markets today (including the market of the Republic of Serbia) the imperative for a bank is to keep its market position and customer base. One of the main ways to do so is the application of marketing concept. Since the Republic of Serbia is in the final stage of the banking system restructuring, which among other things includes the transition to market economy conditions, what is required is the active use of marketing as a business concept and business function. By accepting new technologies in business, participants in the banking market face a number of innovations to services and processes, a wide range reflected in the offer of banking and nonbanking financial organizations. A good combination of all seven elements of the marketing mix (product, price, place promotion, people, process and physical evidence) will allow banks to attract clients, and to retain them after the goal has been achieved. Working through a case study, Vojvodjanska Bank ad Novi Sad analyzes the concrete specificities of the marketing mix in the bank's practice.",
publisher = "Udruženje banaka Srbije, Beograd",
journal = "Bankarstvo",
title = "Implementacija marketing koncepta u poslovnoj praksi domaćih banaka sa posebnim osvrtom na Vojvođansku banku a.d. Novi Sad, Marketing concept implementation in local banks' business practice, with special emphasis on Vojvodjanska banka a.d. Novi Sad",
pages = "55-44",
number = "5-6",
volume = "39",
url = "conv_326"
}

Ilić, M. P.,& Radnović, B.. (2010). Implementacija marketing koncepta u poslovnoj praksi domaćih banaka sa posebnim osvrtom na Vojvođansku banku a.d. Novi Sad. in Bankarstvo
Udruženje banaka Srbije, Beograd., 39(5-6), 44-55.
conv_326

Ilić MP, Radnović B. Implementacija marketing koncepta u poslovnoj praksi domaćih banaka sa posebnim osvrtom na Vojvođansku banku a.d. Novi Sad. in Bankarstvo. 2010;39(5-6):44-55.
conv_326 .

Ilić, Milena P., Radnović, Branislav, "Implementacija marketing koncepta u poslovnoj praksi domaćih banaka sa posebnim osvrtom na Vojvođansku banku a.d. Novi Sad" in Bankarstvo, 39, no. 5-6 (2010):44-55,
conv_326 .

TY  - JOUR
AU  - Radnović, Branislav
AU  - Ilić, Milena P.
PY  - 2010
UR  - https://redun.educons.edu.rs/handle/123456789/76
AB  - Nakon urađene situacione analize Zemuna kao turističke destinacije, a usled opšteg zaključka da Zemun kao turistička destinacije nije na odgovarajući način pozicioniran na nacionalnom turističkom tržištu, niti je dovoljno izdiferenciran u odnosu na glavne konkurente, već je utopljen u turističku ponudu Beograda, prelazi se na sledeće korake. Drugi korak za adekvatno marketing upravljanje je formulisanje zadataka, misije, ciljeva, smernica i strategija za adekvatno upravljanje Zemunom kao turističkom destinacijom, te će se u ovom radu dati osnovni postulati vezani za pomenutu problematiku. .
AB  - Situational analysis was done for tourist destination Zemun, due to a general conclusion that Zemun, as a tourist destination, is not properly positioned on the national tourist market, nor is it differentiated comparing to major competitors, but 'drowned' in the tourist offer of Belgrade, over the next step. Another step for adequate marketing management is the formation of task, mission, goals, policies and strategies for appropriate marketing management of Zemun as a tourist destination, and will in this paper provide the basic postulates related to the aforementioned problems. .
PB  - Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica
T2  - Poslovna ekonomija
T1  - Strategijski marketing menadžment turističke destinacije Zemun
T1  - Strategic marketing management of tourist destination Zemun
EP  - 46
IS  - 1
SP  - 33
VL  - 4
UR  - conv_433
ER  - 

@article{
author = "Radnović, Branislav and Ilić, Milena P.",
year = "2010",
abstract = "Nakon urađene situacione analize Zemuna kao turističke destinacije, a usled opšteg zaključka da Zemun kao turistička destinacije nije na odgovarajući način pozicioniran na nacionalnom turističkom tržištu, niti je dovoljno izdiferenciran u odnosu na glavne konkurente, već je utopljen u turističku ponudu Beograda, prelazi se na sledeće korake. Drugi korak za adekvatno marketing upravljanje je formulisanje zadataka, misije, ciljeva, smernica i strategija za adekvatno upravljanje Zemunom kao turističkom destinacijom, te će se u ovom radu dati osnovni postulati vezani za pomenutu problematiku. ., Situational analysis was done for tourist destination Zemun, due to a general conclusion that Zemun, as a tourist destination, is not properly positioned on the national tourist market, nor is it differentiated comparing to major competitors, but 'drowned' in the tourist offer of Belgrade, over the next step. Another step for adequate marketing management is the formation of task, mission, goals, policies and strategies for appropriate marketing management of Zemun as a tourist destination, and will in this paper provide the basic postulates related to the aforementioned problems. .",
publisher = "Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica",
journal = "Poslovna ekonomija",
title = "Strategijski marketing menadžment turističke destinacije Zemun, Strategic marketing management of tourist destination Zemun",
pages = "46-33",
number = "1",
volume = "4",
url = "conv_433"
}

Radnović, B.,& Ilić, M. P.. (2010). Strategijski marketing menadžment turističke destinacije Zemun. in Poslovna ekonomija
Univerzitet Edukons - Fakultet poslovne ekonomije, Sremska Kamenica., 4(1), 33-46.
conv_433

Radnović B, Ilić MP. Strategijski marketing menadžment turističke destinacije Zemun. in Poslovna ekonomija. 2010;4(1):33-46.
conv_433 .

Radnović, Branislav, Ilić, Milena P., "Strategijski marketing menadžment turističke destinacije Zemun" in Poslovna ekonomija, 4, no. 1 (2010):33-46,
conv_433 .

TY  - JOUR
AU  - Radnović, Branislav
AU  - Ilić, Milena P.
PY  - 2010
UR  - https://redun.educons.edu.rs/handle/123456789/61
AB  - Rad se bavi teorijskom osnovom PEST, SWOT analize i marketing koncepcije, a potom predstavljena teorijska znanja aplikuje na poznato privredno društvo. U skladu sa iznetim urađena je i struktura rada (prvi - teorijski deo i drugi - studija slučaja PEST i SWOT). Treći deo rada posvećen je konkretnom predlogu upućenom posmatranom preduzeću i čitaocima, od strane autora ovog rada. Osnovno je, pri teorijskom izučavanju posmatranih analiza znati da: PEST analiza najčešće meri tržište, dok SWOT analiza meri poslovnu jedinicu; Faktori PEST analize su uglavnom eksterni, a sprovođenje PEST analize treba da se odvija pre sprovođenja SWOT analize; Marketing strategija obuhvata analizu i izbor ciljnog tržišta i stvaranje i održavanje odgovarajućeg marketinig miksa, koji će zadovoljiti te ljude. Cilj rada je shvatanje značenja PEST i SWOT analize i njihovo aplikovanje na poslovanje izabranog preduzeća.
AB  - The paper deals with the theoretical basis PEST, SWOT analysis and marketing concepts, and then presented theoretical knowledge applied to the well-known company. In accordance with the presented structure is made of (the first - the theoretical part and others - case studies PEST and SWOT). The third part of the paper is devoted to a specific proposal sent to the monitoring company and the readers of the authors of this paper. Basic is the theoretical study of the observed analysis to know that: PEST analysis usually measures the market, while SWOT analysis measures a business unit; PEST analysis factors are mainly external, and implementation of PEST analysis should be conducted before implementation of the SWOT analysis, marketing strategy includes the analysis and selection target market and the creation and maintenance of appropriate marketing mix that will satisfy these people. The aim of understanding the meaning of PEST and SWOT analysis of their business aplikovanje the selected companies.
PB  - Univerzitet u Novom Sadu - Ekonomski fakultet, Subotica
T2  - Anali Ekonomskog fakulteta u Subotici
T1  - PEST i SWOT analiza preduzeća 'Sintelon' A.D. Bačka Palanka u funkciji formiranja marketing strategije
T1  - PEST and SWOT analysis of enterprises 'Sintelon' A.D. Bačka Palanka in the function of the formation of marketing strategy
EP  - 262
IS  - 24
SP  - 255
UR  - conv_127
ER  - 

@article{
author = "Radnović, Branislav and Ilić, Milena P.",
year = "2010",
abstract = "Rad se bavi teorijskom osnovom PEST, SWOT analize i marketing koncepcije, a potom predstavljena teorijska znanja aplikuje na poznato privredno društvo. U skladu sa iznetim urađena je i struktura rada (prvi - teorijski deo i drugi - studija slučaja PEST i SWOT). Treći deo rada posvećen je konkretnom predlogu upućenom posmatranom preduzeću i čitaocima, od strane autora ovog rada. Osnovno je, pri teorijskom izučavanju posmatranih analiza znati da: PEST analiza najčešće meri tržište, dok SWOT analiza meri poslovnu jedinicu; Faktori PEST analize su uglavnom eksterni, a sprovođenje PEST analize treba da se odvija pre sprovođenja SWOT analize; Marketing strategija obuhvata analizu i izbor ciljnog tržišta i stvaranje i održavanje odgovarajućeg marketinig miksa, koji će zadovoljiti te ljude. Cilj rada je shvatanje značenja PEST i SWOT analize i njihovo aplikovanje na poslovanje izabranog preduzeća., The paper deals with the theoretical basis PEST, SWOT analysis and marketing concepts, and then presented theoretical knowledge applied to the well-known company. In accordance with the presented structure is made of (the first - the theoretical part and others - case studies PEST and SWOT). The third part of the paper is devoted to a specific proposal sent to the monitoring company and the readers of the authors of this paper. Basic is the theoretical study of the observed analysis to know that: PEST analysis usually measures the market, while SWOT analysis measures a business unit; PEST analysis factors are mainly external, and implementation of PEST analysis should be conducted before implementation of the SWOT analysis, marketing strategy includes the analysis and selection target market and the creation and maintenance of appropriate marketing mix that will satisfy these people. The aim of understanding the meaning of PEST and SWOT analysis of their business aplikovanje the selected companies.",
publisher = "Univerzitet u Novom Sadu - Ekonomski fakultet, Subotica",
journal = "Anali Ekonomskog fakulteta u Subotici",
title = "PEST i SWOT analiza preduzeća 'Sintelon' A.D. Bačka Palanka u funkciji formiranja marketing strategije, PEST and SWOT analysis of enterprises 'Sintelon' A.D. Bačka Palanka in the function of the formation of marketing strategy",
pages = "262-255",
number = "24",
url = "conv_127"
}

Radnović, B.,& Ilić, M. P.. (2010). PEST i SWOT analiza preduzeća 'Sintelon' A.D. Bačka Palanka u funkciji formiranja marketing strategije. in Anali Ekonomskog fakulteta u Subotici
Univerzitet u Novom Sadu - Ekonomski fakultet, Subotica.(24), 255-262.
conv_127

Radnović B, Ilić MP. PEST i SWOT analiza preduzeća 'Sintelon' A.D. Bačka Palanka u funkciji formiranja marketing strategije. in Anali Ekonomskog fakulteta u Subotici. 2010;(24):255-262.
conv_127 .

Radnović, Branislav, Ilić, Milena P., "PEST i SWOT analiza preduzeća 'Sintelon' A.D. Bačka Palanka u funkciji formiranja marketing strategije" in Anali Ekonomskog fakulteta u Subotici, no. 24 (2010):255-262,
conv_127 .