Improving the marketing potential of rural area through the cultivation of the industrial hemp
Apstrakt
In presently, industrial hemp (Cannabis sativa L.) represents a controversial plant that is not researched enough. The aim of the study presented in this paper is to show that marketing of the rural areas can be done through the cultivation of industrial hemp. Hemp has a huge marketing potential which can be a tool of rural development in Serbia. Concrete results are given from the point of the view of three groups: people who reside in cities, owners of healthy food markets and producers. The author presented survey research which shows that the majority of people are not well educated about the difference between marijuana and industrial hemp. There is a common opinion that the production of industrial hemp itself is an advertisement of a rural area. The contribution and significance of herein presented results lies in the marketing of underdeveloped rural areas, redevelopment of cultivation of sidelined agricultural crops in order to strengthen the rural area.
Ključne reči:
rural area marketing / industrial hemp production Serbia / hemp / hemp statisticIzvor:
Ekonomika poljoprivrede, 2022, 69, 1, 179-193Izdavač:
- Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
Institucija/grupa
Fakultet ekološke poljoprivredeTY - JOUR AU - Brkljača, Nemanja AU - Mihić, Svetlana AU - Umetić, Boško AU - Supić, Dejan PY - 2022 UR - https://redun.educons.edu.rs/handle/123456789/466 AB - In presently, industrial hemp (Cannabis sativa L.) represents a controversial plant that is not researched enough. The aim of the study presented in this paper is to show that marketing of the rural areas can be done through the cultivation of industrial hemp. Hemp has a huge marketing potential which can be a tool of rural development in Serbia. Concrete results are given from the point of the view of three groups: people who reside in cities, owners of healthy food markets and producers. The author presented survey research which shows that the majority of people are not well educated about the difference between marijuana and industrial hemp. There is a common opinion that the production of industrial hemp itself is an advertisement of a rural area. The contribution and significance of herein presented results lies in the marketing of underdeveloped rural areas, redevelopment of cultivation of sidelined agricultural crops in order to strengthen the rural area. PB - Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt T2 - Ekonomika poljoprivrede T1 - Improving the marketing potential of rural area through the cultivation of the industrial hemp EP - 193 IS - 1 SP - 179 VL - 69 DO - 10.5937/ekoPolj2201179B UR - conv_1129 ER -
@article{ author = "Brkljača, Nemanja and Mihić, Svetlana and Umetić, Boško and Supić, Dejan", year = "2022", abstract = "In presently, industrial hemp (Cannabis sativa L.) represents a controversial plant that is not researched enough. The aim of the study presented in this paper is to show that marketing of the rural areas can be done through the cultivation of industrial hemp. Hemp has a huge marketing potential which can be a tool of rural development in Serbia. Concrete results are given from the point of the view of three groups: people who reside in cities, owners of healthy food markets and producers. The author presented survey research which shows that the majority of people are not well educated about the difference between marijuana and industrial hemp. There is a common opinion that the production of industrial hemp itself is an advertisement of a rural area. The contribution and significance of herein presented results lies in the marketing of underdeveloped rural areas, redevelopment of cultivation of sidelined agricultural crops in order to strengthen the rural area.", publisher = "Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt", journal = "Ekonomika poljoprivrede", title = "Improving the marketing potential of rural area through the cultivation of the industrial hemp", pages = "193-179", number = "1", volume = "69", doi = "10.5937/ekoPolj2201179B", url = "conv_1129" }
Brkljača, N., Mihić, S., Umetić, B.,& Supić, D.. (2022). Improving the marketing potential of rural area through the cultivation of the industrial hemp. in Ekonomika poljoprivrede Naučno društvo agrarnih ekonomista Balkana, Beograd, Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt., 69(1), 179-193. https://doi.org/10.5937/ekoPolj2201179B conv_1129
Brkljača N, Mihić S, Umetić B, Supić D. Improving the marketing potential of rural area through the cultivation of the industrial hemp. in Ekonomika poljoprivrede. 2022;69(1):179-193. doi:10.5937/ekoPolj2201179B conv_1129 .
Brkljača, Nemanja, Mihić, Svetlana, Umetić, Boško, Supić, Dejan, "Improving the marketing potential of rural area through the cultivation of the industrial hemp" in Ekonomika poljoprivrede, 69, no. 1 (2022):179-193, https://doi.org/10.5937/ekoPolj2201179B ., conv_1129 .